Rascasse Audience Intelligence

Ballroom dance Audience in United States

A data profile of the people who buy, follow and care about Ballroom dance in United States — modelled from more than twelve digital signal sources. Ballroom dance has an estimated audience of 5,690,745 people in United States.

#3474among Topic in United States#505in Music & Radio

The average Ballroom dance fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Live events, Arts and music, Food and drink, with strongest over-indexing on Live events (2.66× the country average).

Demographically, the Ballroom dance audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ballroom dance fan in United States is more female, around 36.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Live events.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ballroom dance profile in United States.

Audience size
5.7M
in United States
Gender
62.0%♀
38.0% male
Age
36.0
average years
Country rank
#5959
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ballroom dance fans

62.0% are female, 38.0% are male, average age 36.0.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Ballroom dance audience in United States
MetricValue
Female62.0%
Male38.0%
Average age36.0
Estimated audience size5,690,745
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Ballroom dance audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3917%
40-4916%
50+17%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Ballroom dance audience comes from United States.

Worldwide audience distribution share by country for Ballroom dance
CountryShare
United States20.1%
Japan10.5%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ballroom dance audience in United States is strongest.

Fig. 05

Top regions by affinity

Ballroom dance fans by region: top regions in United States
#RegionReachAffinity×
01Utah~90K1.82×
02Connecticut~80K1.36×
03California~800K1.24×
04Washington~100K1.23×
05Hawaii~30K1.23×
06Idaho~30K1.22×
07Rhode Island~20K1.21×
08New York~400K1.18×
09Massachusetts~100K1.17×
10Oregon~70K1.11×
11Florida~400K1.10×
12Virginia~200K1.10×
13New Jersey~200K1.09×
14South Carolina~90K1.07×
15Maryland~100K1.06×
16Arizona~100K1.05×
17Tennessee~100K1.04×
18Alaska~10K1.04×
19New Hampshire~20K1.03×
20Georgia~200K1.02×
21Michigan~200K1.01×
22North Carolina~200K1.00×
23Nevada~60K1.00×
24Pennsylvania~200K0.99×
25Kansas~40K0.99×
26Maine~20K0.99×
27Wisconsin~80K0.98×
28Colorado~90K0.97×
29Minnesota~80K0.97×
30Ohio~200K0.95×
31Indiana~100K0.95×
32Alabama~80K0.94×
33Washington, District of Columbia~20K0.94×
34Missouri~80K0.93×
35Nebraska~30K0.92×
36Kentucky~70K0.91×
37Oklahoma~60K0.91×
38Iowa~40K0.91×
39Delaware~10K0.91×
40Texas~400K0.90×
41Illinois~200K0.90×
42Louisiana~70K0.89×
43Vermont~9K0.89×
44Arkansas~40K0.86×
45Montana~10K0.86×
46New Mexico~20K0.85×
47South Dakota~10K0.85×
48North Dakota~10K0.83×
49Mississippi~40K0.82×
50West Virginia~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Ballroom dance, United States
0.82×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ballroom dance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ballroom dance audience
#·InterestCategoryAffinity×
01ParentKids & Family3.16×
02Popular musicMusic & Radio2.80×
03Live eventsMusic & Radio2.66×
04Arts and musicArts & Culture2.46×
05FoodFood & Beverages2.38×
06MoviesMovies & TV2.37×
07Food and drinkFood & Beverages2.32×
08EntertainmentMovies & TV2.32×
09MusicBusiness & Career2.31×
10SportsSports2.23×
11PetsPets & Animals2.22×
12CultureLiterature2.19×
13Consumer electronicsTechnology & Electronics2.17×
14Outdoor recreationSports2.15×
15BeveragesFood & Beverages2.11×
16ReadingLiterature2.09×
17GamesGames2.01×
18ClothingFashion & Accessoires1.97×
19ShoppingShopping1.92×
20Fitness and wellnessSports1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ballroom dance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ballroom dance audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.73×
Design AffinityPREMIUM1.68×
Community OrientationOPEN1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ballroom dance audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Social Media UsageJOY0.76×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ballroom dance have in United States?

Ballroom dance has an estimated audience of 5,690,745 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ballroom dance fans?

62.0% of Ballroom dance fans are female, 38.0% are male, with an average age of 36.0 years.

03

Which brands do Ballroom dance fans like most?

Ballroom dance fans show strongest brand affinity for Live events (2.66×), Arts and music (2.46×), and Food and drink (2.32×) over the country average.

04

Where do Ballroom dance fans live in United States?

Ballroom dance fans in United States are most concentrated in California (reach ~800K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ballroom dance fans also like?

Beyond Ballroom dance itself, the audience over-indexes on Arts and music (2.46×), Food and drink (2.32×), Music (2.31×), and Food (2.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Ballroom dance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ballroom dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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