Ballroom dance Audience in United States

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Ballroom dance has an estimated audience of 5,690,745 people in United States. 62.0% are female, 38.0% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Live events, Arts and music, Food and drink, Music, Food.

The average Ballroom dance fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Live events, Arts and music, Food and drink, with strongest over-indexing on Live events (2.66× the country average). Demographically, the Ballroom dance audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Ballroom dance fans

Demographic split for Ballroom dance audience in United States
MetricValue
Female62.0%
Male38.0%
Average age36.0
Estimated audience size5,690,745

Audience persona

The typical Ballroom dance fan in United States is more female, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Live events.

Top regions in United States

Top regions ranked by reach for Ballroom dance in United States
RegionReachAffinity
California849,9351.36×
Texas466,9960.95×
Florida454,7801.18×
New York425,2481.34×
Pennsylvania190,7061×
Georgia188,0341.07×
North Carolina181,7801.06×
Illinois175,8000.93×
Ohio166,1000.95×
Virginia162,9531.18×
New Jersey161,4831.12×
Michigan153,0491.03×
Washington147,6231.29×
Massachusetts136,3811.22×
Arizona127,0131.09×
Tennessee125,1041.1×
Maryland107,7861.1×
Indiana101,4710.98×
Colorado94,3031.05×
South Carolina92,8381.08×
Utah88,5991.74×
Wisconsin83,6580.98×
Missouri82,9450.9×
Minnesota80,4650.99×
Alabama74,7510.94×
Oregon73,0821.12×
Connecticut68,4561.2×
Kentucky66,9630.94×
Louisiana61,4940.84×
Oklahoma57,2610.91×
Nevada54,9501×
Kansas49,0161.09×
Iowa41,8210.89×
Arkansas38,1310.81×
Idaho36,2881.27×
Mississippi36,0050.77×
Hawaii28,1471.15×
Rhode Island23,7831.31×
Nebraska23,0340.81×
New Hampshire21,7240.97×
New Mexico21,7010.76×
Maine18,6940.92×
West Virginia17,9690.68×
Washington, District of Columbia16,5010.96×
Delaware12,2050.78×
Montana11,5410.73×
Alaska11,0610.91×
South Dakota9,0840.69×
Vermont7,3590.74×
North Dakota6,5990.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ballroom dance audience
BrandAffinityCategory
Live events2.66×Music & Radio
Arts and music2.46×Arts & Culture
Food and drink2.32×Food & Beverages
Music2.31×Business & Career
Food2.38×Food & Beverages
Movies2.37×Movies & TV
Sports2.23×Sports
Entertainment2.32×Movies & TV
Consumer electronics2.17×Technology & Electronics
Pets2.22×Pets & Animals
Parent3.16×Kids & Family
Reading2.09×Literature
Outdoor recreation2.15×Sports
Shopping1.92×Shopping
Games2.01×Games
Clothing1.97×Fashion & Accessoires
Popular music2.8×Music & Radio
Fitness and wellness1.89×Sports
Culture2.19×Literature
Beverages2.11×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ballroom dance audience
TraitClusterScore
Early Adopter MentalityPOWER1.46
DIY MentalityTHRILL1.36
LGBTQ+ IdentityOPEN1.33
TraditionCONSERVATISM1.31
Sports ActivityPOWER1.3
Risk AppetiteTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Ballroom dance
CountryShare
United States20.1%
Japan10.5%
Italy7.9%

See Ballroom dance audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Ballroom dance have in United States?

Ballroom dance has an estimated audience of 5,690,745 people in United States, concentrated in California and Texas.

What is the gender split and age of Ballroom dance fans?

62.0% of Ballroom dance fans are female, 38.0% are male, with an average age of 36.0 years.

Which brands do Ballroom dance fans like most?

Ballroom dance fans show strongest brand affinity for Live events (2.66×), Arts and music (2.46×), and Food and drink (2.32×) over the country average.

Where do Ballroom dance fans live in United States?

Ballroom dance fans in United States are most concentrated in California (reach 849,935), Texas (reach 466,996), and Florida (reach 454,780). These three regions account for the largest share of the active audience.

What other brands do Ballroom dance fans also like?

Beyond Ballroom dance itself, the audience over-indexes on Arts and music (2.46×), Food and drink (2.32×), Music (2.31×), and Food (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ballroom dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.