Rascasse Audience Intelligence

Swing music Audience in Germany

A data profile of the people who buy, follow and care about Swing music in Germany — modelled from more than twelve digital signal sources. Swing music has an estimated audience of 1,443,557 people in Germany.

#106among Musical genre in Germany#2468among Topic in Germany#424in Music & Radio

The average Swing music fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bossa nova, Lindy Hop, Tagesschau, with strongest over-indexing on Bossa nova (49.83× the country average).

Demographically, the Swing music audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Swing music fan in Germany is more female, around 41.4 years old, with strong Tradition tendencies and a notable affinity for Bossa nova.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swing music profile in Germany.

Audience size
1.4M
in Germany
Gender
56.3%♀
43.7% male
Age
41.4
average years
Country rank
#4621
Topic in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swing music fans

56.3% are female, 43.7% are male, average age 41.4.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Swing music audience in Germany
MetricValue
Female56.3%
Male43.7%
Average age41.4
Estimated audience size1,443,557
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Swing music audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3920%
40-4926%
50+23%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Swing music audience comes from Germany.

Worldwide audience distribution share by country for Swing music
CountryShare
United States29.3%
Italy6.1%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swing music audience in Germany is strongest.

Fig. 05

Top regions by affinity

Swing music fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.18×
02Saarland~20K1.10×
03Berlin~70K1.05×
04Mecklenburg-Vorpommern~30K1.02×
05Thüringen~40K1.01×
06Sachsen-Anhalt~40K1.00×
07Schleswig-Holstein~50K0.97×
08Brandenburg~40K0.97×
09Hamburg~30K0.97×
10Rheinland-Pfalz~70K0.95×
11Sachsen~70K0.95×
12Hessen~100K0.92×
13Niedersachsen~100K0.91×
14Bayern~200K0.89×
15Baden-Württemberg~200K0.89×
16Nordrhein-Westfalen~300K0.83×
Fig. 06

Affinity by region

Affinity by region — Swing music, Germany
0.83×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swing music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swing music audience
#·InterestCategoryAffinity×
01Bossa novaMusic & Radio49.83×
02Nat King ColeMusic & Radio44.79×
03Lindy HopMusic & Radio36.60×
04Yogi TeaFood & Beverages21.55×
05RocketManMovies & TV18.40×
06Digital pianoMusic & Radio14.93×
07KizombaMusic & Radio13.66×
08Acid jazzMusic & Radio11.62×
09Bluegrass musicMusic & Radio8.97×
10American folk musicMusic & Radio8.95×
11Robin WilliamsMovies & TV8.84×
12HeavysaurusMusic & Radio8.39×
13Frank SinatraMusic & Radio8.07×
14Alice Cooper (band)Music & Radio7.70×
15EurodanceMusic & Radio4.55×
16Real propertyHome & Garden3.66×
17Western UnionBusiness & Career2.98×
18Michael JacksonMusic & Radio2.61×
19TagesschauMovies & TV2.58×
20Müller (company)Food & Beverages2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swing music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swing music audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.76×
Need for SecurityCONSERVATISM1.40×
Community OrientationOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swing music audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.75×
Sports ActivityPOWER0.79×
Family OrientationCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swing music have in Germany?

Swing music has an estimated audience of 1,443,557 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Swing music fans?

56.3% of Swing music fans are female, 43.7% are male, with an average age of 41.4 years.

03

Which brands do Swing music fans like most?

Swing music fans show strongest brand affinity for Bossa nova (49.83×), Lindy Hop (36.6×), and Tagesschau (2.58×) over the country average.

04

Where do Swing music fans live in Germany?

Swing music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Swing music fans also like?

Beyond Swing music itself, the audience over-indexes on Lindy Hop (36.6×), Tagesschau (2.58×), Nat King Cole (44.79×), and Robin Williams (8.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Swing music audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Swing music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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