Swing music Audience in Germany
Swing music has an estimated audience of 1,443,557 people in Germany. 56.3% are female, 43.7% are male, average age 41.4. Top brand affinities: Bossa nova, Satire, German television comedy, Western Union, Nat King Cole.
Top brand affinities include Bossa nova, Satire, German television comedy, with strongest over-indexing on Bossa nova (49.22× the country average). Demographically, the Swing music audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Tradition, Design Affinity.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Swing music fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 41.4 |
| Estimated audience size | 1,443,557 |
Audience persona
The typical Swing music fan in Germany is more female, around 41.4 years old, with strong Tradition tendencies and a notable affinity for Bossa nova.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bossa nova | 49.22× | Music & Radio |
| Satire | 8.64× | Literature |
| German television comedy | 10.21× | Movies & TV |
| Western Union | 5.99× | Business & Career |
| Nat King Cole | 44.44× | Music & Radio |
| Robin Williams | 8.58× | Movies & TV |
| Yogi Tea | 29.38× | Food & Beverages |
| American folk music | 8.81× | Music & Radio |
| Allgäu | 6.96× | Travel & Leisure |
| RocketMan | 25.45× | Movies & TV |
| Jamie Lee Curtis | 7.52× | Movies & TV |
| Real property | 4.79× | Home & Garden |
| Lindy Hop | 27.37× | Music & Radio |
| Digital piano | 18.1× | Music & Radio |
| Felix Baumgartner | 4.36× | Sports |
| Pets | 1.71× | Pets & Animals |
| Supertramp | 17.64× | Music & Radio |
| Joan Baez | 10.28× | Music & Radio |
| Charles Aznavour | 16.35× | Music & Radio |
| Acid jazz | 10.5× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.8 |
| Design Affinity | PREMIUM | 1.31 |
| Sports Activity | POWER | 1.2 |
| Mindfulness | BALANCE | 1.15 |
| Pet Ownership | JOY | 1.15 |
| DIY Mentality | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
See Swing music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Swing music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.