Swing music Audience in Germany
Swing music has an estimated audience of 1,443,557 people in Germany. 56.3% are female, 43.7% are male, average age 41.4. Top brand affinities: Israel, HomeExchange.com, Rossmann, Dog breed, Hudson, New York.
Top brand affinities include Israel, HomeExchange.com, Rossmann, with strongest over-indexing on Israel (6.92× the country average). Demographically, the Swing music audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Tradition, Design Affinity.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Swing music fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 41.4 |
| Estimated audience size | 1,443,557 |
Audience persona
The typical Swing music fan in Germany is more female, around 41.4 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 6.92× | Travel & Leisure |
| HomeExchange.com | 18.64× | Travel & Leisure |
| Rossmann | 1.59× | Shopping |
| Dog breed | 1.52× | Pets & Animals |
| Hudson, New York | 8.76× | Travel & Leisure |
| Neon Genesis Evangelion (manga) | 9.84× | Literature |
| Corona (band) | 3.59× | Music & Radio |
| Hobby Lobby | 8.77× | Home & Garden |
| Unique Gifts | 1.7× | Shopping |
| Esra Erol | 6.59× | Movies & TV |
| Jericho Rosales | 44.44× | Movies & TV |
| Urban horticulture | 1.69× | Home & Garden |
| Christmas Gift | 1.52× | Kids & Family |
| Snow White (Fables) | 1.91× | Literature |
| Preacher (comics) | 5.16× | Literature |
| Home Delivery | 1.98× | Food & Beverages |
| Pediatric Hematology and Oncology | 6.15× | Health |
| Scratching post | 3.87× | Pets & Animals |
| Steampunk | 2.42× | Fashion & Accessoires |
| Gudrun Sjödén | 1.91× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.8 |
| Design Affinity | PREMIUM | 1.31 |
| Sports Activity | POWER | 1.2 |
| Mindfulness | BALANCE | 1.15 |
| Pet Ownership | JOY | 1.15 |
| DIY Mentality | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
See Swing music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Swing music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.