Swing music Audience in United States
Swing music has an estimated audience of 9,024,590 people in United States. 51.9% are female, 48.1% are male, average age 44.0. Top brand affinities: Bossa nova, Capital One, Frank Sinatra, Google Maps, Billie Holiday.
Top brand affinities include Bossa nova, Capital One, Frank Sinatra, with strongest over-indexing on Bossa nova (30.06× the country average). Demographically, the Swing music audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Tradition, Community Orientation.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Swing music fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 44.0 |
| Estimated audience size | 9,024,590 |
Audience persona
The typical Swing music fan in United States is balanced, around 44.0 years old, with strong Tradition tendencies and a notable affinity for Bossa nova.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bossa nova | 30.06× | Music & Radio |
| Capital One | 6.4× | Business & Career |
| Frank Sinatra | 15.44× | Music & Radio |
| Google Maps | 4.44× | Internet & Social Media |
| Billie Holiday | 26.6× | Music & Radio |
| Diane Keaton | 5.99× | Movies & TV |
| Kia Sportage | 19.64× | Cars & Mobility |
| Indeed.com | 3.72× | Business & Career |
| Beetlejuice | 4.38× | Movies & TV |
| CarGurus | 5.24× | Cars & Mobility |
| Dean Martin | 18.32× | Music & Radio |
| Nat King Cole | 25.57× | Music & Radio |
| Bruce Willis | 5.99× | Movies & TV |
| AccuWeather | 5.19× | Home & Garden |
| DeviantArt | 5.69× | Internet & Social Media |
| Barbra Streisand | 11.02× | Music & Radio |
| Diana Ross | 10.68× | Music & Radio |
| Ella Fitzgerald | 21.53× | Music & Radio |
| Circle K | 5.31× | Shopping |
| Billy Bob Thornton | 6.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.39 |
| Community Orientation | OPEN | 1.29 |
| Extroversion | THRILL | 1.26 |
| Individualism | JOY | 1.15 |
| Early Adopter Mentality | POWER | 1.15 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
See Swing music audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for Swing music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.