Swing music Audience in United States
Swing music has an estimated audience of 9,024,590 people in United States. 51.9% are female, 48.1% are male, average age 44.0. Top brand affinities: JamBase, Elsword, Israel, Goop, Jericho Rosales.
Top brand affinities include JamBase, Elsword, Israel, with strongest over-indexing on JamBase (14.68× the country average). Demographically, the Swing music audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Tradition, Community Orientation.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Swing music fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 44.0 |
| Estimated audience size | 9,024,590 |
Audience persona
The typical Swing music fan in United States is balanced, around 44.0 years old, with strong Tradition tendencies and a notable affinity for JamBase.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JamBase | 14.68× | Music & Radio |
| Elsword | 19.64× | Games |
| Israel | 2.51× | Travel & Leisure |
| Goop | 4.86× | Internet & Social Media |
| Jericho Rosales | 25.57× | Movies & TV |
| Wok | 5.23× | Food & Beverages |
| Governor of Michigan | 5.56× | Politics & Society |
| headspace | 6.26× | Health |
| On the Border Mexican Grill & Cantina | 4.57× | Food & Beverages |
| Grinch | 2.64× | Movies & TV |
| Google Home | 4.08× | Technology & Electronics |
| Steampunk | 2.99× | Fashion & Accessoires |
| Hibachi | 4.75× | Food & Beverages |
| TV Fanatic | 6.37× | Movies & TV |
| Urban horticulture | 2.15× | Home & Garden |
| Corona (band) | 3.15× | Music & Radio |
| Anderson Silva (kickboxer) | 5.58× | Sports |
| Grace Slick | 4.69× | Music & Radio |
| Harlow | 6.16× | Travel & Leisure |
| Hudson, New York | 6.45× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.39 |
| Community Orientation | OPEN | 1.29 |
| Extroversion | THRILL | 1.26 |
| Individualism | JOY | 1.15 |
| Early Adopter Mentality | POWER | 1.15 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
See Swing music audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for Swing music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.