Rascasse Audience Intelligence

Nat King Cole Audience in United States

A data profile of the people who buy, follow and care about Nat King Cole in United States — modelled from more than twelve digital signal sources. Nat King Cole has an estimated audience of 1,055,873 people in United States.

#11among Jazz in United States#5040among Person in United States#2936in Music & Radio

The average Nat King Cole fan in United States is 50.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Amy Winehouse, Mitch McConnell, Natalie Cole, with strongest over-indexing on Amy Winehouse (48.31× the country average).

Demographically, the Nat King Cole audience skews more female with an average age of 50.0, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nat King Cole fan in United States is more female, around 50.0 years old, with strong Community Orientation tendencies and a notable affinity for Amy Winehouse.

Category: Music & Radio · Type: Person · Subtype: Jazz

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nat King Cole profile in United States.

Audience size
1.1M
in United States
Gender
58.3%♀
41.7% male
Age
50.0
average years
Country rank
#22839
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nat King Cole fans

58.3% are female, 41.7% are male, average age 50.0.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Nat King Cole audience in United States
MetricValue
Female58.3%
Male41.7%
Average age50.0
Estimated audience size1,055,873
Fig. 03

Age distribution

Ø 50.0
average years
Age distribution of the Nat King Cole audience in United States
Age bracketShare%
16-199%
20-297%
30-399%
40-4917%
50+59%
Fig. 04

Worldwide distribution

41.0%

of the worldwide Nat King Cole audience comes from United States.

Worldwide audience distribution share by country for Nat King Cole
CountryShare
United States41.0%
United Kingdom8.5%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nat King Cole audience in United States is strongest.

Fig. 05

Top regions by affinity

Nat King Cole fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~30K1.71×
02Maryland~20K1.30×
03Mississippi~10K1.25×
04Georgia~40K1.24×
05Louisiana~20K1.24×
06Washington, District of Columbia~4K1.20×
07Delaware~3K1.18×
08Illinois~40K1.14×
09North Carolina~40K1.14×
10New York~70K1.13×
11New Jersey~30K1.13×
12Pennsylvania~40K1.12×
13Tennessee~20K1.09×
14Massachusetts~20K1.09×
15Missouri~20K1.09×
16Virginia~30K1.08×
17South Carolina~20K1.08×
18Connecticut~10K1.07×
19Florida~80K1.05×
20Ohio~30K1.04×
21Michigan~30K1.04×
22California~100K1.02×
23Arkansas~9K1.02×
24Indiana~20K1.01×
25Rhode Island~3K1.00×
26Oklahoma~10K0.99×
27Washington~20K0.98×
28Oregon~10K0.96×
29Kentucky~10K0.95×
30Nevada~10K0.95×
31Minnesota~10K0.94×
32Utah~9K0.93×
33New Hampshire~4K0.93×
34Texas~80K0.92×
35Wisconsin~10K0.91×
36Idaho~5K0.91×
37Arizona~20K0.90×
38Kansas~8K0.90×
39Maine~3K0.90×
40Hawaii~4K0.88×
41Iowa~8K0.87×
42Vermont~2K0.87×
43Nebraska~5K0.86×
44Alaska~2K0.86×
45West Virginia~4K0.83×
46Montana~2K0.83×
47Colorado~10K0.82×
48New Mexico~4K0.82×
49South Dakota~2K0.82×
50North Dakota~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Nat King Cole, United States
0.77×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nat King Cole audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nat King Cole audience
#·InterestCategoryAffinity×
01Pearl BaileyMusic & Radio108.18×
02Natalie ColeMusic & Radio94.52×
03Tony BennettMusic & Radio66.31×
04Ella FitzgeraldMusic & Radio56.00×
05Josh GrobanMusic & Radio51.15×
06Billie HolidayMusic & Radio50.33×
07Big bandMusic & Radio50.02×
08Pitch Perfect 2Movies & TV49.98×
09Amy WinehouseMusic & Radio48.31×
10Michael BubléMusic & Radio46.06×
11Free jazzMusic & Radio45.20×
12Bette MidlerMusic & Radio44.76×
13Miles DavisMusic & Radio44.63×
14Dean MartinMusic & Radio42.94×
15Judy GarlandMovies & TV33.05×
16Barbra StreisandMusic & Radio32.29×
17Swing musicMusic & Radio25.51×
18Frank SinatraMusic & Radio24.50×
19MotownMusic & Radio18.59×
20Mitch McConnellPolitics & Society9.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nat King Cole audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nat King Cole audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.85×
SpiritualityBALANCE1.61×
TraditionCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nat King Cole audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Healthy LifestyleBALANCE0.96×
Pet OwnershipJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nat King Cole have in United States?

Nat King Cole has an estimated audience of 1,055,873 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nat King Cole fans?

58.3% of Nat King Cole fans are female, 41.7% are male, with an average age of 50.0 years.

03

Which brands do Nat King Cole fans like most?

Nat King Cole fans show strongest brand affinity for Amy Winehouse (48.31×), Mitch McConnell (9.04×), and Natalie Cole (94.52×) over the country average.

04

Where do Nat King Cole fans live in United States?

Nat King Cole fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Nat King Cole fans also like?

Beyond Nat King Cole itself, the audience over-indexes on Mitch McConnell (9.04×), Natalie Cole (94.52×), Swing music (25.51×), and Judy Garland (33.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Jazz audiences in United States

See Nat King Cole audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nat King Cole. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →