Pearl Bailey Audience in United States

Pearl Bailey logo

Pearl Bailey has an estimated audience of 270,894 people in United States. 54.1% are female, 45.9% are male, average age 45.9. Top brand affinities: Nat King Cole, Autism Awareness, Nina Simone, Diabetes mellitus awareness, Billie Holiday.

Top brand affinities include Nat King Cole, Autism Awareness, Nina Simone, with strongest over-indexing on Nat King Cole (83.78× the country average). Demographically, the Pearl Bailey audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Tradition, Community Orientation.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Pearl Bailey fans

Demographic split for Pearl Bailey audience in United States
MetricValue
Female54.1%
Male45.9%
Average age45.9
Estimated audience size270,894

Audience persona

The typical Pearl Bailey fan in United States is balanced, around 45.9 years old, with strong Tradition tendencies and a notable affinity for Nat King Cole.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pearl Bailey audience
BrandAffinityCategory
Nat King Cole83.78×Music & Radio
Autism Awareness19.03×Health
Nina Simone49.81×Music & Radio
Diabetes mellitus awareness12.48×Health
Billie Holiday43.27×Music & Radio
Ella Fitzgerald47.61×Music & Radio
Miles Davis44.69×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Barbra Streisand17.94×Music & Radio
John Coltrane45.49×Music & Radio
Frank Sinatra15.44×Music & Radio
Diana Krall52.2×Music & Radio
Louis Armstrong23.95×Music & Radio
Income tax13.19×Business & Career
Dean Martin18.32×Music & Radio
Ariel Winter12.49×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
United Nations7.64×Politics & Society
Brittany Snow6.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pearl Bailey audience
TraitClusterScore
TraditionCONSERVATISM1.76
Community OrientationOPEN1.65
IndividualismJOY1.58
SustainabilityBALANCE1.55
LGBTQ+ IdentityOPEN1.54
PatriotismCONSERVATISM1.51

Worldwide distribution

Worldwide audience distribution share by country for Pearl Bailey
CountryShare
United States82.5%
United Kingdom5.2%
Canada2.7%

See Pearl Bailey audiences in other countries

More Singer-songwriter audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Pearl Bailey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.