A data profile of the people who buy, follow and care about Pearl Bailey in United States — modelled from more than twelve digital signal sources. Pearl Bailey has an estimated audience of 312,116 people in United States.
The average Pearl Bailey fan in United States is 46.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Nat King Cole, Billie Holiday, Ella Fitzgerald, with strongest over-indexing on Nat King Cole (108.18× the country average).
Demographically, the Pearl Bailey audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Pearl Bailey fan in United States is balanced, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for Nat King Cole.
The key figures that characterise the Pearl Bailey profile in United States.
53.2% are female, 46.8% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 46.7 |
| Estimated audience size | 312,116 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 8% | |
| 30-39 | 12% | |
| 40-49 | 24% | |
| 50+ | 44% |
of the worldwide Pearl Bailey audience comes from United States.
| Country | Share |
|---|---|
| United States | 83.5% |
| United Kingdom | 4.7% |
| Canada | 2.4% |
Where the Pearl Bailey audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maryland | ~8K | 1.50× | |
| 02 | Virginia | ~10K | 1.42× | |
| 03 | Washington, District of Columbia | ~1K | 1.42× | |
| 04 | Georgia | ~10K | 1.39× | |
| 05 | Alabama | ~6K | 1.35× | |
| 06 | Mississippi | ~3K | 1.34× | |
| 07 | Louisiana | ~5K | 1.31× | |
| 08 | South Carolina | ~6K | 1.30× | |
| 09 | North Carolina | ~10K | 1.26× | |
| 10 | Pennsylvania | ~10K | 1.24× | |
| 11 | Missouri | ~6K | 1.21× | |
| 12 | Delaware | <1K | 1.17× | |
| 13 | Ohio | ~10K | 1.14× | |
| 14 | Arkansas | ~3K | 1.14× | |
| 15 | Tennessee | ~7K | 1.13× | |
| 16 | Michigan | ~9K | 1.12× | |
| 17 | Kentucky | ~4K | 1.09× | |
| 18 | Illinois | ~10K | 1.07× | |
| 19 | Indiana | ~6K | 1.06× | |
| 20 | New York | ~20K | 1.04× | |
| 21 | New Jersey | ~8K | 1.03× | |
| 22 | Oklahoma | ~3K | 1.01× | |
| 23 | Connecticut | ~3K | 1.00× | |
| 24 | West Virginia | ~1K | 1.00× | |
| 25 | Kansas | ~2K | 0.95× | |
| 26 | New Mexico | ~1K | 0.95× | |
| 27 | Vermont | <1K | 0.94× | |
| 28 | Nevada | ~3K | 0.93× | |
| 29 | Rhode Island | <1K | 0.93× | |
| 30 | Alaska | <1K | 0.93× | |
| 31 | South Dakota | <1K | 0.92× | |
| 32 | Florida | ~20K | 0.91× | |
| 33 | Oregon | ~3K | 0.91× | |
| 34 | Iowa | ~2K | 0.91× | |
| 35 | Nebraska | ~1K | 0.91× | |
| 36 | Montana | <1K | 0.91× | |
| 37 | North Dakota | <1K | 0.91× | |
| 38 | Arizona | ~5K | 0.90× | |
| 39 | Maine | <1K | 0.90× | |
| 40 | Texas | ~20K | 0.89× | |
| 41 | Wisconsin | ~4K | 0.89× | |
| 42 | Idaho | ~1K | 0.89× | |
| 43 | New Hampshire | ~1K | 0.89× | |
| 44 | Hawaii | ~1K | 0.86× | |
| 45 | Washington | ~5K | 0.84× | |
| 46 | Minnesota | ~4K | 0.84× | |
| 47 | Massachusetts | ~5K | 0.82× | |
| 48 | Utah | ~2K | 0.81× | |
| 49 | California | ~30K | 0.79× | |
| 50 | Colorado | ~4K | 0.76× |
The strongest cross-interests of the Pearl Bailey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nat King Cole | Music & Radio | 108.18× | ||
| 02 | Billie Holiday | Music & Radio | 67.03× | ||
| 03 | Ella Fitzgerald | Music & Radio | 64.97× | ||
| 04 | John Coltrane | Music & Radio | 60.16× | ||
| 05 | Diana Krall | Music & Radio | 59.23× | ||
| 06 | Nina Simone | Music & Radio | 44.69× | ||
| 07 | Josh Groban | Music & Radio | 35.64× | ||
| 08 | Dean Martin | Music & Radio | 34.56× | ||
| 09 | Miles Davis | Music & Radio | 31.77× | ||
| 10 | Bette Midler | Music & Radio | 25.75× | ||
| 11 | Louis Armstrong | Music & Radio | 23.39× | ||
| 12 | Barbra Streisand | Music & Radio | 23.16× | ||
| 13 | Easy listening | Music & Radio | 20.37× | ||
| 14 | Ariel Winter | Movies & TV | 19.02× | ||
| 15 | Frank Sinatra | Music & Radio | 17.29× | ||
| 16 | Christopher Lloyd | Movies & TV | 12.31× | ||
| 17 | Judy Garland | Movies & TV | 11.54× | ||
| 18 | Bob Dylan | Music & Radio | 8.32× | ||
| 19 | Brittany Snow | Movies & TV | 8.04× | ||
| 20 | Politico | Politics & Society | 6.20× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.31× | |
| Community Orientation | OPEN | 1.79× | |
| Tradition | CONSERVATISM | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.64× | |
| Extroversion | THRILL | 0.76× | |
| Pet Ownership | JOY | 0.81× |
Pearl Bailey has an estimated audience of 312,116 people in United States, concentrated in California and Texas.
53.2% of Pearl Bailey fans are female, 46.8% are male, with an average age of 46.7 years.
Pearl Bailey fans show strongest brand affinity for Nat King Cole (108.18×), Billie Holiday (67.03×), and Ella Fitzgerald (64.97×) over the country average.
Pearl Bailey fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Pearl Bailey itself, the audience over-indexes on Billie Holiday (67.03×), Ella Fitzgerald (64.97×), Nina Simone (44.69×), and Barbra Streisand (23.16×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Pearl Bailey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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