Rascasse Audience Intelligence

Diana Krall Audience in United States

A data profile of the people who buy, follow and care about Diana Krall in United States — modelled from more than twelve digital signal sources. Diana Krall has an estimated audience of 389,123 people in United States.

#29among Jazz in United States#10448among Person in United States#6045in Music & Radio

The average Diana Krall fan in United States is 46.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include sbt, Amy Winehouse, Magic Jigsaw Puzzles, with strongest over-indexing on sbt (130.21× the country average).

Demographically, the Diana Krall audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diana Krall fan in United States is more female, around 46.3 years old, with strong Mindfulness tendencies and a notable affinity for sbt.

Category: Music & Radio · Type: Person · Subtype: Jazz

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diana Krall profile in United States.

Audience size
389K
in United States
Gender
55.9%♀
44.1% male
Age
46.3
average years
Country rank
#42206
Person in United States
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diana Krall fans

55.9% are female, 44.1% are male, average age 46.3.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Diana Krall audience in United States
MetricValue
Female55.9%
Male44.1%
Average age46.3
Estimated audience size389,123
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Diana Krall audience in United States
Age bracketShare%
16-1917%
20-298%
30-399%
40-4916%
50+50%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Diana Krall audience comes from United States.

Worldwide audience distribution share by country for Diana Krall
CountryShare
United States26.5%
Canada8.6%
Germany8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diana Krall audience in United States is strongest.

Fig. 05

Top regions by affinity

Diana Krall fans by region: top regions in United States
#RegionReachAffinity×
01Maine~3K2.04×
02Vermont~2K2.01×
03New Mexico~4K1.52×
04Connecticut~7K1.51×
05New Hampshire~3K1.45×
06Tennessee~10K1.36×
07Washington~10K1.28×
08Oregon~7K1.25×
09Massachusetts~10K1.24×
10Maryland~9K1.18×
11Florida~40K1.17×
12Rhode Island~2K1.16×
13Ohio~20K1.15×
14New Jersey~10K1.13×
15Delaware~1K1.13×
16North Carolina~20K1.12×
17South Carolina~8K1.11×
18Pennsylvania~20K1.08×
19Virginia~10K1.08×
20Alabama~7K1.08×
21New York~30K1.04×
22Idaho~2K1.03×
23Washington, District of Columbia~1K1.03×
24California~50K1.01×
25Michigan~10K1.01×
26Indiana~8K1.00×
27Arizona~9K0.95×
28Missouri~7K0.94×
29Kentucky~5K0.93×
30Nevada~4K0.93×
31Montana~1K0.93×
32Georgia~10K0.92×
33Colorado~7K0.92×
34Minnesota~6K0.90×
35Hawaii~2K0.88×
36Alaska<1K0.88×
37Wisconsin~6K0.86×
38Illinois~10K0.84×
39Kansas~3K0.81×
40South Dakota<1K0.80×
41North Dakota<1K0.80×
42West Virginia~2K0.79×
43Arkansas~3K0.78×
44Louisiana~5K0.76×
45Oklahoma~4K0.76×
46Nebraska~2K0.76×
47Texas~30K0.74×
48Utah~3K0.74×
49Iowa~3K0.74×
50Mississippi~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Diana Krall, United States
0.73×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diana Krall audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diana Krall audience
#·InterestCategoryAffinity×
01Magic Jigsaw PuzzlesGames133.76×
02sbtMovies & TV130.21×
03Haley ReinhartMusic & Radio123.55×
04Joss StoneMusic & Radio103.45×
05Thibaut CourtoisSports89.21×
06Corinne Bailey RaeMusic & Radio87.96×
07Natalie MerchantMusic & Radio80.64×
08Tori AmosMusic & Radio76.75×
09Natalie ColeMusic & Radio67.48×
10Norah JonesMusic & Radio62.98×
11Annie LennoxMusic & Radio59.57×
12Nat King ColeMusic & Radio59.23×
13ZendeskInternet & Social Media58.03×
14Logic puzzlesGames51.29×
15Amy WinehouseMusic & Radio34.34×
16Michael BubléMusic & Radio33.57×
17Judy GarlandMovies & TV23.20×
18Barbra StreisandMusic & Radio22.67×
19Swing musicMusic & Radio18.16×
20Mitch McConnellPolitics & Society6.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diana Krall audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diana Krall audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.63×
SpiritualityBALANCE1.58×
TraditionCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diana Krall audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.93×
Price SensitivityPREMIUM1.00×
Convenience OrientationPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diana Krall have in United States?

Diana Krall has an estimated audience of 389,123 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Diana Krall fans?

55.9% of Diana Krall fans are female, 44.1% are male, with an average age of 46.3 years.

03

Which brands do Diana Krall fans like most?

Diana Krall fans show strongest brand affinity for sbt (130.21×), Amy Winehouse (34.34×), and Magic Jigsaw Puzzles (133.76×) over the country average.

04

Where do Diana Krall fans live in United States?

Diana Krall fans in United States are most concentrated in California (reach ~50K), Florida (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Diana Krall fans also like?

Beyond Diana Krall itself, the audience over-indexes on Amy Winehouse (34.34×), Magic Jigsaw Puzzles (133.76×), Norah Jones (62.98×), and Tori Amos (76.75×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Diana Krall audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diana Krall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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