Diana Krall Audience in United States

Diana Krall logo

Diana Krall has an estimated audience of 463,883 people in United States. 55.9% are female, 44.1% are male, average age 46.3. Top regions: California, Texas, New York. Top brand affinities: sbt, Amy Winehouse, Magic Jigsaw Puzzles, Norah Jones, Joss Stone.

The average Diana Krall fan in United States is 46.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include sbt, Amy Winehouse, Magic Jigsaw Puzzles, with strongest over-indexing on sbt (130.21× the country average). Demographically, the Diana Krall audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Jazz

Demographics of Diana Krall fans

Demographic split for Diana Krall audience in United States
MetricValue
Female55.9%
Male44.1%
Average age46.3
Estimated audience size463,883

Audience persona

The typical Diana Krall fan in United States is more female, around 46.3 years old, with strong Risk Appetite tendencies and a notable affinity for sbt.

Top regions in United States

Top regions ranked by reach for Diana Krall in United States
RegionReachAffinity
California63,1491.24×
Texas36,6940.92×
New York28,3821.09×
Florida28,1190.9×
Pennsylvania17,0961.09×
Illinois14,7540.95×
Ohio14,7341.03×
Washington14,3911.55×
Michigan14,0491.16×
North Carolina13,6600.98×
Georgia12,9170.9×
New Jersey12,2601.04×
Virginia11,6311.03×
Massachusetts10,8991.19×
Arizona10,2011.08×
Tennessee9,0740.98×
Indiana8,8391.04×
Missouri8,0881.08×
Oregon7,8431.47×
Maryland7,6420.96×
Colorado7,4221.02×
Alabama6,9951.08×
Wisconsin6,3720.91×
Minnesota6,3680.96×
South Carolina6,0840.87×
Connecticut6,0461.3×
Nevada4,8821.09×
Louisiana4,6720.78×
Kentucky4,5100.78×
New Mexico4,4351.91×
Oklahoma4,0100.78×
Utah3,1470.76×
Kansas3,0930.85×
Arkansas2,8040.73×
Iowa2,7190.71×
Idaho2,7111.17×
Maine2,4661.48×
New Hampshire2,4461.34×
Mississippi2,2380.59×
Hawaii1,7750.89×
Rhode Island1,7591.19×
Nebraska1,6500.71×
Delaware1,5981.25×
West Virginia1,3690.63×
Washington, District of Columbia1,2730.91×
Montana1,1770.91×
Vermont1,0711.32×
Alaska6910.7×
South Dakota5810.54×
North Dakota4690.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diana Krall audience
BrandAffinityCategory
sbt130.21×Movies & TV
Amy Winehouse34.34×Music & Radio
Magic Jigsaw Puzzles133.76×Games
Norah Jones62.98×Music & Radio
Joss Stone103.45×Music & Radio
Haley Reinhart123.55×Music & Radio
Nat King Cole59.23×Music & Radio
Logic puzzles51.29×Games
Tori Amos76.75×Music & Radio
Natalie Merchant80.64×Music & Radio
Annie Lennox59.57×Music & Radio
Natalie Cole67.48×Music & Radio
Thibaut Courtois89.21×Sports
Swing music18.16×Music & Radio
Judy Garland23.2×Movies & TV
Michael Bublé33.57×Music & Radio
Barbra Streisand22.67×Music & Radio
Zendesk58.03×Internet & Social Media
Corinne Bailey Rae87.96×Music & Radio
Big band34.64×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diana Krall audience
TraitClusterScore
Risk AppetiteTHRILL2.16
TraditionCONSERVATISM1.66
Luxury OrientationPREMIUM1.5
SustainabilityBALANCE1.48
TravellingTHRILL1.42
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Diana Krall
CountryShare
United States31.0%
Germany8.3%
France7.6%

See Diana Krall audiences in other countries

More Jazz audiences in United States

Frequently asked questions

How many fans does Diana Krall have in United States?

Diana Krall has an estimated audience of 463,883 people in United States, concentrated in California and Texas.

What is the gender split and age of Diana Krall fans?

55.9% of Diana Krall fans are female, 44.1% are male, with an average age of 46.3 years.

Which brands do Diana Krall fans like most?

Diana Krall fans show strongest brand affinity for sbt (130.21×), Amy Winehouse (34.34×), and Magic Jigsaw Puzzles (133.76×) over the country average.

Where do Diana Krall fans live in United States?

Diana Krall fans in United States are most concentrated in California (reach 63,149), Texas (reach 36,694), and New York (reach 28,382). These three regions account for the largest share of the active audience.

What other brands do Diana Krall fans also like?

Beyond Diana Krall itself, the audience over-indexes on Amy Winehouse (34.34×), Magic Jigsaw Puzzles (133.76×), Norah Jones (62.98×), and Joss Stone (103.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diana Krall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.