Natalie Merchant Audience in United States

Natalie Merchant has an estimated audience of 533,675 people in United States. 52.4% are female, 47.6% are male, average age 41.7. Top regions: California, New York, Texas. Top brand affinities: Joss Stone, Corinne Bailey Rae, Tori Amos, Melissa Etheridge, Brittany Snow.

The average Natalie Merchant fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Joss Stone, Corinne Bailey Rae, Tori Amos, with strongest over-indexing on Joss Stone (159.41× the country average). Demographically, the Natalie Merchant audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Tradition, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Natalie Merchant fans

Demographic split for Natalie Merchant audience in United States
MetricValue
Female52.4%
Male47.6%
Average age41.7
Estimated audience size533,675

Audience persona

The typical Natalie Merchant fan in United States is balanced, around 41.7 years old, with strong Tradition tendencies and a notable affinity for Joss Stone.

Top regions in United States

Top regions ranked by reach for Natalie Merchant in United States
RegionReachAffinity
California66,7751.14×
New York40,6861.36×
Texas31,1440.68×
Florida26,3900.73×
Pennsylvania22,9891.28×
Illinois19,1991.08×
North Carolina19,0951.19×
Ohio17,5801.07×
Massachusetts15,3931.46×
Georgia14,1390.86×
New Jersey13,8071.02×
Michigan13,0100.93×
Virginia12,7010.98×
Tennessee11,8611.11×
Washington11,0011.03×
Colorado9,9141.18×
Maryland9,1070.99×
Arizona8,8670.81×
South Carolina8,7621.09×
Indiana8,6560.89×
Oregon8,4511.38×
Minnesota8,1971.07×
Wisconsin8,1781.02×
Missouri7,5510.88×
Connecticut7,1621.34×
Kentucky6,1030.91×
Alabama5,9980.8×
Louisiana5,2890.77×
Oklahoma4,4200.75×
New Hampshire3,8971.85×
Iowa3,7510.85×
Utah3,5920.75×
Nevada3,5460.69×
Maine3,5241.84×
Kansas3,1990.76×
Arkansas2,9620.67×
Mississippi2,7860.63×
New Mexico2,3860.89×
Idaho2,2670.85×
Rhode Island2,1901.29×
Nebraska2,1060.79×
Washington, District of Columbia2,0281.26×
West Virginia1,8480.74×
Hawaii1,8350.8×
Vermont1,6081.72×
Montana1,6081.09×
Delaware1,5191.03×
Alaska9540.84×
South Dakota7990.65×
North Dakota5830.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Natalie Merchant audience
BrandAffinityCategory
Joss Stone159.41×Music & Radio
Corinne Bailey Rae133.83×Music & Radio
Tori Amos92.1×Music & Radio
Melissa Etheridge74.56×Music & Radio
Brittany Snow18.61×Movies & TV
Fiona Apple45.52×Music & Radio
Jean Paul Gaultier27.38×Fashion & Accessoires
Keylor Navas66.41×Sports
Diana Krall61.22×Music & Radio
FIFA Club World Cup20×Sports
Paris Saint-Germain12.94×Sports
Borussia Dortmund20×Sports
Nelly Furtado17.75×Music & Radio
Portishead (band)56.32×Music & Radio
Paulo Dybala59.93×Sports
Brandi Carlile13.58×Music & Radio
Elvis Costello33.85×Music & Radio
Annie Lennox29.56×Music & Radio
Kia Sportage18×Cars & Mobility
Tracy Chapman22.12×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Natalie Merchant audience
TraitClusterScore
TraditionCONSERVATISM2.42
MindfulnessBALANCE1.6
SustainabilityBALANCE1.43
CreativityOPEN1.25
Luxury OrientationPREMIUM1.2
Sports ActivityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Natalie Merchant
CountryShare
United States63.9%
France7.1%
Canada4.8%

See Natalie Merchant audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Natalie Merchant have in United States?

Natalie Merchant has an estimated audience of 533,675 people in United States, concentrated in California and New York.

What is the gender split and age of Natalie Merchant fans?

52.4% of Natalie Merchant fans are female, 47.6% are male, with an average age of 41.7 years.

Which brands do Natalie Merchant fans like most?

Natalie Merchant fans show strongest brand affinity for Joss Stone (159.41×), Corinne Bailey Rae (133.83×), and Tori Amos (92.1×) over the country average.

Where do Natalie Merchant fans live in United States?

Natalie Merchant fans in United States are most concentrated in California (reach 66,775), New York (reach 40,686), and Texas (reach 31,144). These three regions account for the largest share of the active audience.

What other brands do Natalie Merchant fans also like?

Beyond Natalie Merchant itself, the audience over-indexes on Corinne Bailey Rae (133.83×), Tori Amos (92.1×), Melissa Etheridge (74.56×), and Brittany Snow (18.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Natalie Merchant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.