Rascasse Audience Intelligence

Natalie Merchant Audience in United States

A data profile of the people who buy, follow and care about Natalie Merchant in United States — modelled from more than twelve digital signal sources. Natalie Merchant has an estimated audience of 542,671 people in United States.

#771among Singer-songwriter in United States#8408among Person in United States#4856in Music & Radio

The average Natalie Merchant fan in United States is 41.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Tori Amos, Melissa Etheridge, Brittany Snow, with strongest over-indexing on Tori Amos (124.16× the country average).

Demographically, the Natalie Merchant audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natalie Merchant fan in United States is balanced, around 41.7 years old, with strong Tradition tendencies and a notable affinity for Tori Amos.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natalie Merchant profile in United States.

Audience size
543K
in United States
Gender
52.4%♀
47.6% male
Age
41.7
average years
Country rank
#34924
Person in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natalie Merchant fans

52.4% are female, 47.6% are male, average age 41.7.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Natalie Merchant audience in United States
MetricValue
Female52.4%
Male47.6%
Average age41.7
Estimated audience size542,671
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Natalie Merchant audience in United States
Age bracketShare%
16-1922%
20-2912%
30-3914%
40-4920%
50+32%
Fig. 04

Worldwide distribution

63.5%

of the worldwide Natalie Merchant audience comes from United States.

Worldwide audience distribution share by country for Natalie Merchant
CountryShare
United States63.5%
France7.0%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natalie Merchant audience in United States is strongest.

Fig. 05

Top regions by affinity

Natalie Merchant fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K2.30×
02Maine~4K1.98×
03New Hampshire~4K1.87×
04Massachusetts~20K1.60×
05Connecticut~7K1.37×
06Rhode Island~2K1.28×
07Oregon~8K1.27×
08New York~40K1.24×
09Pennsylvania~20K1.24×
10Washington, District of Columbia~2K1.15×
11Ohio~20K1.09×
12Colorado~9K1.09×
13Maryland~10K1.08×
14Minnesota~8K1.07×
15Delaware~2K1.07×
16Illinois~20K1.04×
17North Carolina~20K1.03×
18Montana~2K1.03×
19Wisconsin~8K1.01×
20Tennessee~10K0.98×
21New Jersey~10K0.97×
22Washington~10K0.97×
23South Carolina~8K0.97×
24Virginia~10K0.96×
25Alaska~1K0.95×
26California~50K0.93×
27Kentucky~6K0.92×
28New Mexico~2K0.92×
29Michigan~10K0.90×
30West Virginia~2K0.88×
31Missouri~8K0.87×
32Idaho~2K0.87×
33Indiana~8K0.86×
34Iowa~4K0.85×
35Nebraska~2K0.84×
36Georgia~10K0.81×
37Arizona~9K0.81×
38South Dakota~1K0.81×
39Louisiana~6K0.80×
40Hawaii~2K0.80×
41Alabama~6K0.79×
42Kansas~3K0.79×
43Oklahoma~5K0.78×
44Utah~4K0.76×
45North Dakota<1K0.76×
46Arkansas~3K0.75×
47Nevada~4K0.74×
48Mississippi~3K0.73×
49Florida~30K0.72×
50Texas~30K0.60×
Fig. 06

Affinity by region

Affinity by region — Natalie Merchant, United States
0.60×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natalie Merchant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natalie Merchant audience
#·InterestCategoryAffinity×
01Joss StoneMusic & Radio131.84×
02Tori AmosMusic & Radio124.16×
03Melissa EtheridgeMusic & Radio89.60×
04Diana KrallMusic & Radio80.64×
05Paulo DybalaSports67.46×
06Corinne Bailey RaeMusic & Radio65.06×
07Keylor NavasSports60.66×
08Fiona AppleMusic & Radio55.17×
09Elvis CostelloMusic & Radio42.53×
10Annie LennoxMusic & Radio36.11×
11Tracy ChapmanMusic & Radio30.94×
12Sheryl CrowMusic & Radio29.63×
13Alison KraussMusic & Radio29.04×
14Brittany SnowMovies & TV25.82×
15FIFA Club World CupSports20.00×
16Borussia DortmundSports20.00×
17Nelly FurtadoMusic & Radio18.72×
18Brandi CarlileMusic & Radio16.55×
19Paris Saint-GermainSports15.62×
20City BankBusiness & Career11.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natalie Merchant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natalie Merchant audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.62×
PatriotismCONSERVATISM1.81×
MindfulnessBALANCE1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natalie Merchant audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Pet OwnershipJOY0.81×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natalie Merchant have in United States?

Natalie Merchant has an estimated audience of 542,671 people in United States, concentrated in California and New York.

02

What is the gender split and age of Natalie Merchant fans?

52.4% of Natalie Merchant fans are female, 47.6% are male, with an average age of 41.7 years.

03

Which brands do Natalie Merchant fans like most?

Natalie Merchant fans show strongest brand affinity for Tori Amos (124.16×), Melissa Etheridge (89.6×), and Brittany Snow (25.82×) over the country average.

04

Where do Natalie Merchant fans live in United States?

Natalie Merchant fans in United States are most concentrated in California (reach ~50K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Natalie Merchant fans also like?

Beyond Natalie Merchant itself, the audience over-indexes on Melissa Etheridge (89.6×), Brittany Snow (25.82×), Joss Stone (131.84×), and Fiona Apple (55.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Natalie Merchant audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Natalie Merchant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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