Rascasse Audience Intelligence

sbt Audience in United States

A data profile of the people who buy, follow and care about sbt in United States — modelled from more than twelve digital signal sources. sbt has an estimated audience of 441,694 people in United States.

#430among TV Channel in United States#7281in Movies & TV

The average sbt fan in United States is 35.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Tori Amos, Joss Stone, Keylor Navas, with strongest over-indexing on Tori Amos (184.14× the country average).

Demographically, the sbt audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical sbt fan in United States is more female, around 35.1 years old, with strong Mindfulness tendencies and a notable affinity for Tori Amos.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the sbt profile in United States.

Audience size
442K
in United States
Gender
61.3%♀
38.7% male
Age
35.1
average years
Country rank
#39338
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of sbt

61.3% are female, 38.7% are male, average age 35.1.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for sbt audience in United States
MetricValue
Female61.3%
Male38.7%
Average age35.1
Estimated audience size441,694
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the sbt audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3921%
40-4916%
50+12%
Fig. 04

Worldwide distribution

3.7%

of the worldwide sbt audience comes from United States.

Worldwide audience distribution share by country for sbt
CountryShare
Brazil72.3%
United States3.7%
Portugal3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the sbt audience in United States is strongest.

Fig. 05

Top regions by affinity

sbt fans by region: top regions in United States
#RegionReachAffinity×
01Florida~60K2.00×
02New Hampshire~3K1.70×
03Washington, District of Columbia~2K1.55×
04Massachusetts~10K1.43×
05Georgia~20K1.19×
06Michigan~10K1.14×
07Maine~2K1.13×
08Illinois~20K1.11×
09New York~30K1.09×
10Alabama~7K1.08×
11Connecticut~5K1.06×
12Washington~9K1.05×
13Kentucky~6K1.05×
14Kansas~4K1.05×
15South Dakota~1K1.03×
16New Jersey~10K1.02×
17South Carolina~7K1.00×
18Utah~4K1.00×
19Mississippi~4K1.00×
20Idaho~2K1.00×
21Vermont<1K1.00×
22North Carolina~10K0.99×
23Virginia~10K0.98×
24Nebraska~2K0.97×
25Delaware~1K0.97×
26Alaska<1K0.97×
27Indiana~8K0.96×
28Missouri~7K0.96×
29Oklahoma~5K0.95×
30North Dakota<1K0.95×
31Tennessee~8K0.94×
32Maryland~7K0.94×
33Hawaii~2K0.94×
34Rhode Island~1K0.94×
35Montana~1K0.94×
36New Mexico~2K0.92×
37West Virginia~2K0.92×
38Iowa~3K0.91×
39Texas~30K0.90×
40Ohio~10K0.90×
41Louisiana~5K0.90×
42Arkansas~3K0.90×
43Minnesota~6K0.88×
44Arizona~8K0.87×
45Colorado~6K0.86×
46Oregon~4K0.86×
47Nevada~4K0.86×
48California~40K0.84×
49Wisconsin~5K0.83×
50Pennsylvania~10K0.81×
Fig. 06

Affinity by region

Affinity by region — sbt, United States
0.81×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the sbt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for sbt audience
#·InterestCategoryAffinity×
01Joss StoneMusic & Radio226.30×
02Paulo DybalaSports200.07×
03Tori AmosMusic & Radio184.14×
04Keylor NavasSports180.39×
05Diana KrallMusic & Radio130.21×
06Corinne Bailey RaeMusic & Radio105.25×
07David de GeaSports101.71×
08uolTechnology & Electronics90.79×
09Gusttavo LimaMusic & Radio84.68×
10Rede GloboMovies & TV35.62×
11Da NangTravel & Leisure30.36×
12Nick OffermanMovies & TV27.99×
13Los Angeles FCSports20.00×
14Škoda AutoCars & Mobility20.00×
15HanoiTravel & Leisure19.44×
16Blondie (band)Music & Radio15.81×
17International educationBusiness & Career13.59×
18NeuroscienceBusiness & Career11.98×
19Web serverTechnology & Electronics10.93×
20Electric guitarMusic & Radio4.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the sbt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by sbt audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.62×
Community OrientationOPEN2.12×
Quality AwarenessPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by sbt audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.59×
CreativityOPEN0.70×
Healthy LifestyleBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does sbt have in United States?

sbt has an estimated audience of 441,694 people in United States, concentrated in Florida and California.

02

What is the gender split and age of sbt fans?

61.3% of sbt fans are female, 38.7% are male, with an average age of 35.1 years.

03

Which brands do sbt fans like most?

sbt fans show strongest brand affinity for Tori Amos (184.14×), Joss Stone (226.3×), and Keylor Navas (180.39×) over the country average.

04

Where do sbt fans live in United States?

sbt fans in United States are most concentrated in Florida (reach ~60K), California (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do sbt fans also like?

Beyond sbt itself, the audience over-indexes on Joss Stone (226.3×), Keylor Navas (180.39×), Paulo Dybala (200.07×), and Diana Krall (130.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See sbt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for sbt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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