sbt Audience in United States
sbt has an estimated audience of 441,505 people in United States. 61.3% are female, 38.7% are male, average age 35.1. Top regions: Florida, California, Texas. Top brand affinities: Nationality, Nurse educator, Curcuma, South Yorkshire, Home Delivery.
The average sbt fan in United States is 35.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Nationality, Nurse educator, Curcuma, with strongest over-indexing on Nationality (32.38× the country average). Demographically, the sbt audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of sbt fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 35.1 |
| Estimated audience size | 441,505 |
Audience persona
The typical sbt fan in United States is more female, around 35.1 years old, with strong Mindfulness tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 64,591 | 2.16× |
| California | 45,083 | 0.93× |
| Texas | 36,107 | 0.95× |
| New York | 30,398 | 1.23× |
| Illinois | 17,023 | 1.16× |
| Georgia | 16,699 | 1.23× |
| Massachusetts | 16,350 | 1.88× |
| Michigan | 14,226 | 1.23× |
| North Carolina | 13,360 | 1.01× |
| Virginia | 13,201 | 1.23× |
| New Jersey | 13,190 | 1.17× |
| Pennsylvania | 12,964 | 0.87× |
| Ohio | 12,067 | 0.89× |
| Washington | 10,097 | 1.14× |
| Tennessee | 8,720 | 0.98× |
| Indiana | 8,298 | 1.03× |
| Missouri | 8,037 | 1.13× |
| Maryland | 7,864 | 1.04× |
| South Carolina | 7,708 | 1.16× |
| Alabama | 7,591 | 1.23× |
| Arizona | 6,511 | 0.72× |
| Kentucky | 5,997 | 1.08× |
| Connecticut | 5,980 | 1.35× |
| Colorado | 5,738 | 0.82× |
| Wisconsin | 5,377 | 0.81× |
| Minnesota | 5,225 | 0.83× |
| Louisiana | 4,357 | 0.77× |
| Oklahoma | 4,257 | 0.87× |
| Oregon | 4,221 | 0.83× |
| Kansas | 3,908 | 1.12× |
| Utah | 3,409 | 0.86× |
| Mississippi | 3,372 | 0.93× |
| Arkansas | 3,075 | 0.85× |
| Nevada | 3,029 | 0.71× |
| Iowa | 2,669 | 0.73× |
| Washington, District of Columbia | 2,520 | 1.9× |
| New Hampshire | 1,988 | 1.14× |
| Idaho | 1,954 | 0.88× |
| Nebraska | 1,857 | 0.84× |
| New Mexico | 1,638 | 0.74× |
| Maine | 1,535 | 0.97× |
| West Virginia | 1,447 | 0.7× |
| Rhode Island | 1,299 | 0.92× |
| Hawaii | 1,244 | 0.66× |
| Delaware | 1,190 | 0.98× |
| South Dakota | 829 | 0.81× |
| North Dakota | 714 | 0.79× |
| Montana | 710 | 0.58× |
| Vermont | 697 | 0.9× |
| Alaska | 667 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 32.38× | Politics & Society |
| Nurse educator | 108.37× | Kids & Family |
| Curcuma | 88.99× | Food & Beverages |
| South Yorkshire | 61.9× | Travel & Leisure |
| Home Delivery | 11.91× | Food & Beverages |
| KSTP-TV | 25.27× | Movies & TV |
| Hebe | 20× | Home & Garden |
| Buying and Selling Real Estate | 23.42× | Home & Garden |
| Jawaharlal Nehru University | 79.18× | Business & Career |
| Mackenzie Foy | 20× | Fashion & Accessoires |
| Farinata | 91.25× | Food & Beverages |
| Historic site | 8.58× | Arts & Culture |
| Emperor Entertainment Group | 20× | Business & Career |
| Penn & Teller | 13.33× | Movies & TV |
| Sonu Kakkar | 111.17× | Music & Radio |
| Laneige | 7.09× | Beauty & Wellness |
| Minnesota | 2.1× | Travel & Leisure |
| Stop Bullying | 20× | Politics & Society |
| Yoga Journal | 20× | Sports |
| Olabisi Onabanjo University | 89.57× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.99 |
| LGBTQ+ Identity | OPEN | 2.62 |
| Pet Ownership | JOY | 1.61 |
| Quality Awareness | PREMIUM | 1.57 |
| Community Orientation | OPEN | 1.5 |
| Luxury Orientation | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 72.3% |
| United States | 3.7% |
| Portugal | 3.3% |
See sbt audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does sbt have in United States?
sbt has an estimated audience of 441,505 people in United States, concentrated in Florida and California.
What is the gender split and age of sbt fans?
61.3% of sbt fans are female, 38.7% are male, with an average age of 35.1 years.
Which brands do sbt fans like most?
sbt fans show strongest brand affinity for Nationality (32.38×), Nurse educator (108.37×), and Curcuma (88.99×) over the country average.
Where do sbt fans live in United States?
sbt fans in United States are most concentrated in Florida (reach 64,591), California (reach 45,083), and Texas (reach 36,107). These three regions account for the largest share of the active audience.
What other brands do sbt fans also like?
Beyond sbt itself, the audience over-indexes on Nurse educator (108.37×), Curcuma (88.99×), South Yorkshire (61.9×), and Home Delivery (11.91×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for sbt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.