Frank Sinatra Audience in United States

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Frank Sinatra has an estimated audience of 5,345,599 people in United States. 53.1% are female, 46.9% are male, average age 47.3. Top regions: California, Texas, Florida. Top brand affinities: Robert Duvall, Diane Keaton, Animal Kingdom (film), Christina Applegate, Animal Kingdom (TV series).

The average Frank Sinatra fan in United States is 47.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Robert Duvall, Diane Keaton, Animal Kingdom (film), with strongest over-indexing on Robert Duvall (17.4× the country average). Demographically, the Frank Sinatra audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Jazz

Demographics of Frank Sinatra fans

Demographic split for Frank Sinatra audience in United States
MetricValue
Female53.1%
Male46.9%
Average age47.3
Estimated audience size5,345,599

Audience persona

The typical Frank Sinatra fan in United States is balanced, around 47.3 years old, with strong Risk Appetite tendencies and a notable affinity for Robert Duvall.

Top regions in United States

Top regions ranked by reach for Frank Sinatra in United States
RegionReachAffinity
California717,7271.22×
Texas490,0871.07×
Florida426,0571.18×
New York403,8281.35×
Illinois217,1071.22×
Pennsylvania213,6021.19×
New Jersey212,8471.57×
Ohio174,9621.06×
North Carolina157,9170.98×
Georgia157,7690.96×
Michigan144,7461.04×
Virginia128,4110.99×
Massachusetts123,3341.17×
Arizona120,8241.11×
Tennessee113,7981.06×
Washington108,3021.01×
Indiana101,4901.04×
Maryland92,4731.01×
Missouri91,6841.06×
Colorado78,1730.93×
Wisconsin77,1790.96×
Nevada76,0691.47×
South Carolina75,0420.93×
Minnesota74,7680.98×
Kentucky65,9080.98×
Connecticut65,8951.23×
Alabama64,8320.87×
Oregon62,7371.02×
Louisiana60,4260.88×
Oklahoma59,8221.01×
Utah46,8300.98×
Iowa42,0760.96×
Kansas40,2300.95×
Arkansas40,1970.91×
Mississippi36,3050.82×
Idaho24,4050.91×
Nebraska24,1820.9×
New Mexico22,6340.84×
New Hampshire21,7761.03×
West Virginia21,5270.86×
Hawaii18,7550.82×
Rhode Island18,3251.08×
Maine16,9060.88×
Washington, District of Columbia14,7360.92×
Delaware13,2550.9×
Montana12,8180.86×
South Dakota9,3180.75×
Alaska9,1640.8×
North Dakota8,4430.77×
Vermont7,6720.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frank Sinatra audience
BrandAffinityCategory
Robert Duvall17.4×Movies & TV
Diane Keaton9.03×Movies & TV
Animal Kingdom (film)19.75×Movies & TV
Christina Applegate17.5×Movies & TV
Animal Kingdom (TV series)15.13×Movies & TV
Sammy Davis Jr.20.64×Music & Radio
Christine Baranski19.33×Movies & TV
Andy García19.99×Movies & TV
A Bronx Tale18.68×Movies & TV
James Caan15.97×Movies & TV
Marlon Brando12.8×Movies & TV
Al Pacino10.42×Movies & TV
Moonlight (TV series)15.68×Movies & TV
Paula Patton16.41×Movies & TV
Dean Martin16.22×Music & Radio
Matthew Goode15.9×Movies & TV
Gangs of New York21.23×Movies & TV
Sneaky Pete17.48×Movies & TV
Jobs (film)23.76×Movies & TV
Javier Bardem9.41×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frank Sinatra audience
TraitClusterScore
Risk AppetiteTHRILL2.29
Luxury OrientationPREMIUM1.65
PatriotismCONSERVATISM1.48
TraditionCONSERVATISM1.44
Community OrientationOPEN1.43
SpiritualityBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Frank Sinatra
CountryShare
United States34.3%
Brazil8.0%
United Kingdom7.5%

See Frank Sinatra audiences in other countries

More Jazz audiences in United States

Frequently asked questions

How many fans does Frank Sinatra have in United States?

Frank Sinatra has an estimated audience of 5,345,599 people in United States, concentrated in California and Texas.

What is the gender split and age of Frank Sinatra fans?

53.1% of Frank Sinatra fans are female, 46.9% are male, with an average age of 47.3 years.

Which brands do Frank Sinatra fans like most?

Frank Sinatra fans show strongest brand affinity for Robert Duvall (17.4×), Diane Keaton (9.03×), and Animal Kingdom (film) (19.75×) over the country average.

Where do Frank Sinatra fans live in United States?

Frank Sinatra fans in United States are most concentrated in California (reach 717,727), Texas (reach 490,087), and Florida (reach 426,057). These three regions account for the largest share of the active audience.

What other brands do Frank Sinatra fans also like?

Beyond Frank Sinatra itself, the audience over-indexes on Diane Keaton (9.03×), Animal Kingdom (film) (19.75×), Christina Applegate (17.5×), and Animal Kingdom (TV series) (15.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frank Sinatra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.