Rascasse Audience Intelligence

Frank Sinatra Audience in United States

A data profile of the people who buy, follow and care about Frank Sinatra in United States — modelled from more than twelve digital signal sources. Frank Sinatra has an estimated audience of 5,368,470 people in United States.

#2among Jazz in United States#635among Person in United States#541in Music & Radio

The average Frank Sinatra fan in United States is 47.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Robert Duvall, Diane Keaton, Christina Applegate, with strongest over-indexing on Robert Duvall (17.4× the country average).

Demographically, the Frank Sinatra audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frank Sinatra fan in United States is balanced, around 47.3 years old, with strong Spirituality tendencies and a notable affinity for Robert Duvall.

Category: Music & Radio · Type: Person · Subtype: Jazz

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frank Sinatra profile in United States.

Audience size
5.4M
in United States
Gender
53.1%♀
46.9% male
Age
47.3
average years
Country rank
#6271
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frank Sinatra fans

53.1% are female, 46.9% are male, average age 47.3.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Frank Sinatra audience in United States
MetricValue
Female53.1%
Male46.9%
Average age47.3
Estimated audience size5,368,470
Fig. 03

Age distribution

Ø 47.3
average years
Age distribution of the Frank Sinatra audience in United States
Age bracketShare%
16-198%
20-2911%
30-3915%
40-4922%
50+44%
Fig. 04

Worldwide distribution

34.0%

of the worldwide Frank Sinatra audience comes from United States.

Worldwide audience distribution share by country for Frank Sinatra
CountryShare
United States34.0%
United Kingdom7.8%
Brazil7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frank Sinatra audience in United States is strongest.

Fig. 05

Top regions by affinity

Frank Sinatra fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K1.49×
02Nevada~70K1.42×
03New York~400K1.28×
04Connecticut~70K1.22×
05Pennsylvania~200K1.18×
06California~700K1.14×
07Illinois~200K1.14×
08Massachusetts~100K1.14×
09Florida~400K1.10×
10Rhode Island~20K1.10×
11Arizona~100K1.09×
12Ohio~200K1.06×
13Tennessee~100K1.05×
14Missouri~90K1.05×
15Indiana~100K1.04×
16Michigan~100K1.03×
17New Hampshire~20K1.02×
18Texas~500K1.01×
19Maryland~90K1.00×
20Oregon~60K1.00×
21Virginia~100K0.99×
22Oklahoma~60K0.99×
23Wisconsin~80K0.98×
24Minnesota~80K0.98×
25Kentucky~70K0.98×
26Delaware~10K0.98×
27North Carolina~200K0.97×
28Washington~100K0.97×
29Utah~50K0.97×
30Iowa~40K0.96×
31Kansas~40K0.96×
32Nebraska~30K0.95×
33Arkansas~40K0.94×
34Idaho~30K0.94×
35Georgia~200K0.93×
36South Carolina~80K0.93×
37Maine~20K0.93×
38West Virginia~20K0.91×
39Louisiana~60K0.90×
40Alabama~70K0.89×
41Washington, District of Columbia~10K0.89×
42Montana~10K0.89×
43North Dakota~10K0.89×
44Colorado~70K0.88×
45New Mexico~20K0.88×
46Alaska~10K0.88×
47Vermont~8K0.87×
48Mississippi~40K0.86×
49South Dakota~10K0.84×
50Hawaii~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Frank Sinatra, United States
0.83×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frank Sinatra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frank Sinatra audience
#·InterestCategoryAffinity×
01Jobs (film)Movies & TV23.76×
02Gangs of New YorkMovies & TV21.23×
03Sammy Davis Jr.Music & Radio20.64×
04Animal Kingdom (film)Movies & TV19.75×
05Christine BaranskiMovies & TV19.33×
06A Bronx TaleMovies & TV18.68×
07Christina ApplegateMovies & TV17.50×
08Sneaky PeteMovies & TV17.48×
09Robert DuvallMovies & TV17.40×
10Paula PattonMovies & TV16.41×
11Dean MartinMusic & Radio16.22×
12James CaanMovies & TV15.97×
13Moonlight (TV series)Movies & TV15.68×
14Animal Kingdom (TV series)Movies & TV15.13×
15Marlon BrandoMovies & TV12.80×
16Al PacinoMovies & TV10.42×
17Scarface (1983 film)Movies & TV9.52×
18Javier BardemMovies & TV9.41×
19Diane KeatonMovies & TV9.03×
20Mitch McConnellPolitics & Society2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frank Sinatra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frank Sinatra audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.35×
Community OrientationOPEN1.24×
PatriotismCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frank Sinatra audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.96×
ExtroversionTHRILL1.02×
Family OrientationCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frank Sinatra have in United States?

Frank Sinatra has an estimated audience of 5,368,470 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Frank Sinatra fans?

53.1% of Frank Sinatra fans are female, 46.9% are male, with an average age of 47.3 years.

03

Which brands do Frank Sinatra fans like most?

Frank Sinatra fans show strongest brand affinity for Robert Duvall (17.4×), Diane Keaton (9.03×), and Christina Applegate (17.5×) over the country average.

04

Where do Frank Sinatra fans live in United States?

Frank Sinatra fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Frank Sinatra fans also like?

Beyond Frank Sinatra itself, the audience over-indexes on Diane Keaton (9.03×), Christina Applegate (17.5×), Animal Kingdom (film) (19.75×), and Animal Kingdom (TV series) (15.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Frank Sinatra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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