Rascasse Audience Intelligence

Louis Armstrong Audience in United States

A data profile of the people who buy, follow and care about Louis Armstrong in United States — modelled from more than twelve digital signal sources. Louis Armstrong has an estimated audience of 2,086,020 people in United States.

#5among Jazz in United States#2487among Person in United States#1525in Music & Radio

The average Louis Armstrong fan in United States is 43.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Dizzy Gillespie, Duke Ellington, Bing Crosby, with strongest over-indexing on Dizzy Gillespie (114.54× the country average).

Demographically, the Louis Armstrong audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Louis Armstrong fan in United States is balanced, around 43.8 years old, with strong Spirituality tendencies and a notable affinity for Dizzy Gillespie.

Category: Music & Radio · Type: Person · Subtype: Jazz

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Louis Armstrong profile in United States.

Audience size
2.1M
in United States
Gender
52.3%♀
47.7% male
Age
43.8
average years
Country rank
#13784
Person in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Louis Armstrong fans

52.3% are female, 47.7% are male, average age 43.8.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Louis Armstrong audience in United States
MetricValue
Female52.3%
Male47.7%
Average age43.8
Estimated audience size2,086,020
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Louis Armstrong audience in United States
Age bracketShare%
16-1919%
20-2912%
30-3911%
40-4917%
50+40%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Louis Armstrong audience comes from United States.

Worldwide audience distribution share by country for Louis Armstrong
CountryShare
United States36.7%
Germany7.3%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Louis Armstrong audience in United States is strongest.

Fig. 05

Top regions by affinity

Louis Armstrong fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~90K3.30×
02New York~200K1.52×
03Georgia~80K1.32×
04Mississippi~20K1.32×
05Virginia~60K1.19×
06Alabama~30K1.19×
07New Jersey~60K1.15×
08Washington, District of Columbia~7K1.15×
09Florida~200K1.11×
10Maryland~40K1.10×
11Pennsylvania~70K1.04×
12Tennessee~40K1.04×
13Connecticut~20K1.04×
14South Carolina~30K1.03×
15North Carolina~60K1.02×
16Massachusetts~40K1.00×
17Kentucky~30K0.97×
18West Virginia~9K0.97×
19Michigan~50K0.96×
20California~200K0.95×
21Illinois~70K0.95×
22Missouri~30K0.95×
23Arkansas~20K0.95×
24Rhode Island~6K0.95×
25Delaware~5K0.94×
26Vermont~3K0.93×
27Indiana~30K0.92×
28Washington~40K0.91×
29Wisconsin~30K0.91×
30Ohio~60K0.90×
31Texas~200K0.89×
32Oklahoma~20K0.89×
33Maine~7K0.89×
34Alaska~4K0.89×
35Utah~20K0.88×
36Nebraska~9K0.88×
37Idaho~9K0.88×
38New Hampshire~7K0.88×
39Kansas~10K0.86×
40North Dakota~4K0.86×
41Iowa~10K0.84×
42Nevada~20K0.83×
43Minnesota~20K0.82×
44Oregon~20K0.81×
45New Mexico~8K0.81×
46South Dakota~4K0.81×
47Colorado~30K0.79×
48Arizona~30K0.78×
49Montana~4K0.76×
50Hawaii~6K0.73×
Fig. 06

Affinity by region

Affinity by region — Louis Armstrong, United States
0.73×1.00×3.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Louis Armstrong audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Louis Armstrong audience
#·InterestCategoryAffinity×
01Dizzy GillespieMusic & Radio114.54×
02Benny GoodmanMusic & Radio98.03×
03Charles MingusMusic & Radio87.38×
04Duke EllingtonMusic & Radio73.59×
05Thelonious MonkMusic & Radio58.52×
06Etta JamesMusic & Radio44.59×
07Charlie ParkerMusic & Radio42.60×
08Sonny RollinsMusic & Radio41.41×
09Bobby DarinMovies & TV39.80×
10Bing CrosbyMusic & Radio35.14×
11Al GreenMusic & Radio29.74×
12Blue Note RecordsMusic & Radio29.07×
13Ella FitzgeraldMusic & Radio24.97×
14Billie HolidayMusic & Radio22.10×
15Ray CharlesMusic & Radio21.39×
16Peabo BrysonMusic & Radio19.08×
17Snap!Music & Radio15.75×
18VibraphoneMusic & Radio8.24×
19Barack ObamaPolitics & Society4.89×
20Mitch McConnellPolitics & Society3.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Louis Armstrong audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Louis Armstrong audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.69×
Career OrientationPOWER1.44×
Quality AwarenessPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Louis Armstrong audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.90×
DIY MentalityTHRILL0.99×
Luxury OrientationPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Louis Armstrong have in United States?

Louis Armstrong has an estimated audience of 2,086,020 people in United States, concentrated in California and New York.

02

What is the gender split and age of Louis Armstrong fans?

52.3% of Louis Armstrong fans are female, 47.7% are male, with an average age of 43.8 years.

03

Which brands do Louis Armstrong fans like most?

Louis Armstrong fans show strongest brand affinity for Dizzy Gillespie (114.54×), Duke Ellington (73.59×), and Bing Crosby (35.14×) over the country average.

04

Where do Louis Armstrong fans live in United States?

Louis Armstrong fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Louis Armstrong fans also like?

Beyond Louis Armstrong itself, the audience over-indexes on Duke Ellington (73.59×), Bing Crosby (35.14×), Etta James (44.59×), and Al Green (29.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Louis Armstrong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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