Louis Armstrong Audience in United States

Louis Armstrong logo

Louis Armstrong has an estimated audience of 2,062,964 people in United States. 52.3% are female, 47.7% are male, average age 43.8. Top regions: California, New York, Texas. Top brand affinities: Dizzy Gillespie, Duke Ellington, Bing Crosby, Etta James, Bobby Darin.

The average Louis Armstrong fan in United States is 43.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dizzy Gillespie, Duke Ellington, Bing Crosby, with strongest over-indexing on Dizzy Gillespie (114.54× the country average). Demographically, the Louis Armstrong audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Jazz

Demographics of Louis Armstrong fans

Demographic split for Louis Armstrong audience in United States
MetricValue
Female52.3%
Male47.7%
Average age43.8
Estimated audience size2,062,964

Audience persona

The typical Louis Armstrong fan in United States is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Dizzy Gillespie.

Top regions in United States

Top regions ranked by reach for Louis Armstrong in United States
RegionReachAffinity
California226,3441×
New York184,3991.6×
Texas166,8040.94×
Florida158,0651.13×
Louisiana101,6673.82×
Georgia81,0861.28×
Pennsylvania74,0921.07×
Illinois68,4531×
North Carolina65,8421.06×
New Jersey61,8051.18×
Virginia61,5581.23×
Ohio57,7840.91×
Michigan52,0940.97×
Tennessee43,4851.05×
Washington41,9541.01×
Massachusetts41,6141.02×
Maryland40,0471.13×
Indiana35,4750.94×
Arizona34,6710.82×
Alabama34,3861.19×
South Carolina32,5241.05×
Missouri32,1840.97×
Colorado26,2310.81×
Wisconsin24,6870.8×
Minnesota23,3200.79×
Mississippi22,9061.35×
Connecticut22,7411.1×
Kentucky21,9750.85×
Oregon20,1370.85×
Oklahoma20,0280.87×
Nevada16,9740.85×
Utah16,1570.87×
Arkansas14,4050.85×
Kansas13,9060.86×
Iowa13,8930.82×
West Virginia8,7570.91×
Idaho8,7170.84×
Nebraska8,0200.78×
New Mexico7,7590.75×
Washington, District of Columbia7,0111.13×
New Hampshire6,7530.83×
Hawaii6,3990.72×
Maine6,2390.84×
Rhode Island5,8930.9×
Delaware5,1260.9×
Montana4,1460.72×
Alaska3,4080.77×
North Dakota3,2100.76×
South Dakota3,0880.65×
Vermont3,0760.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Louis Armstrong audience
BrandAffinityCategory
Dizzy Gillespie114.54×Music & Radio
Duke Ellington73.59×Music & Radio
Bing Crosby35.14×Music & Radio
Etta James44.59×Music & Radio
Bobby Darin39.8×Movies & TV
Charles Mingus87.38×Music & Radio
Al Green29.74×Music & Radio
Benny Goodman98.03×Music & Radio
Ray Charles21.39×Music & Radio
Thelonious Monk58.52×Music & Radio
Snap!15.75×Music & Radio
Charlie Parker42.6×Music & Radio
Ella Fitzgerald24.97×Music & Radio
Vibraphone8.24×Music & Radio
Billie Holiday22.1×Music & Radio
Leisure2.51×Travel & Leisure
Otis Redding24.51×Music & Radio
Nat King Cole23.39×Music & Radio
Curtis Mayfield36.51×Music & Radio
Chaka Khan17.08×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Louis Armstrong audience
TraitClusterScore
PatriotismCONSERVATISM2.53
SustainabilityBALANCE1.63
SpiritualityBALANCE1.55
Price SensitivityPREMIUM1.5
TraditionCONSERVATISM1.34
IndividualismJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for Louis Armstrong
CountryShare
United States36.8%
Germany7.0%
United Kingdom6.5%

See Louis Armstrong audiences in other countries

More Jazz audiences in United States

Frequently asked questions

How many fans does Louis Armstrong have in United States?

Louis Armstrong has an estimated audience of 2,062,964 people in United States, concentrated in California and New York.

What is the gender split and age of Louis Armstrong fans?

52.3% of Louis Armstrong fans are female, 47.7% are male, with an average age of 43.8 years.

Which brands do Louis Armstrong fans like most?

Louis Armstrong fans show strongest brand affinity for Dizzy Gillespie (114.54×), Duke Ellington (73.59×), and Bing Crosby (35.14×) over the country average.

Where do Louis Armstrong fans live in United States?

Louis Armstrong fans in United States are most concentrated in California (reach 226,344), New York (reach 184,399), and Texas (reach 166,804). These three regions account for the largest share of the active audience.

What other brands do Louis Armstrong fans also like?

Beyond Louis Armstrong itself, the audience over-indexes on Duke Ellington (73.59×), Bing Crosby (35.14×), Etta James (44.59×), and Bobby Darin (39.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Louis Armstrong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.