Bobby Darin Audience in United States

Bobby Darin logo

Bobby Darin has an estimated audience of 1,227,140 people in United States. 47.8% are female, 52.2% are male, average age 47.4. Top regions: California, New York, Florida. Top brand affinities: John Havlicek, On the Border Mexican Grill & Cantina, Anderson Silva (kickboxer), La Jolla, KiwiCo.

The average Bobby Darin fan in United States is 47.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include John Havlicek, On the Border Mexican Grill & Cantina, Anderson Silva (kickboxer), with strongest over-indexing on John Havlicek (104.46× the country average). Demographically, the Bobby Darin audience skews balanced with an average age of 47.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Bobby Darin fans

Demographic split for Bobby Darin audience in United States
MetricValue
Female47.8%
Male52.2%
Average age47.4
Estimated audience size1,227,140

Audience persona

The typical Bobby Darin fan in United States is balanced, around 47.4 years old, with strong Patriotism tendencies and a notable affinity for John Havlicek.

Top regions in United States

Top regions ranked by reach for Bobby Darin in United States
RegionReachAffinity
California130,9100.97×
New York92,0791.34×
Florida85,5391.03×
Texas83,4830.79×
Pennsylvania54,7321.32×
New Jersey44,9971.44×
Illinois43,9801.08×
Ohio40,9611.08×
Michigan35,5751.11×
North Carolina33,1730.9×
Georgia27,5320.73×
Arizona27,3261.09×
Massachusetts27,1581.12×
Virginia26,1240.87×
Tennessee24,1980.98×
Indiana23,6991.06×
Washington23,6290.96×
Missouri22,9521.16×
Wisconsin22,0661.2×
Maryland18,8370.89×
South Carolina18,4011×
Colorado16,9540.88×
Minnesota16,8810.96×
Connecticut16,6021.35×
Alabama16,1560.94×
Kentucky15,4061×
Oregon15,4051.1×
Oklahoma15,2391.12×
Louisiana14,4070.91×
Nevada11,8681×
Iowa10,4001.03×
Kansas10,2091.06×
Arkansas10,1981.01×
Mississippi8,7580.87×
Utah7,9810.73×
New Mexico6,2621.02×
Idaho6,1311×
Nebraska5,7070.93×
New Hampshire5,6331.16×
West Virginia5,5750.98×
Maine5,1381.17×
Rhode Island4,4201.13×
Hawaii4,3620.83×
Delaware4,0151.19×
Montana3,1880.94×
Washington, District of Columbia2,8990.79×
South Dakota2,1150.75×
Vermont1,9580.91×
North Dakota1,8450.73×
Alaska1,5920.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bobby Darin audience
BrandAffinityCategory
John Havlicek104.46×Sports
On the Border Mexican Grill & Cantina39.15×Food & Beverages
Anderson Silva (kickboxer)23.15×Sports
La Jolla20×Travel & Leisure
KiwiCo13.85×Kids & Family
REC TEC Grills33.52×Sports
Whataburger2.33×Food & Beverages
Rosie the Riveter21.34×Business & Career
Preacher (comics)12.07×Literature
JibJab6.54×Internet & Social Media
Jingoism2.29×Politics & Society
Jericho Rosales30.34×Movies & TV
Wedgwood16.43×Home & Garden
Scratching post9.17×Pets & Animals
Hideo Nomo16.41×Sports
Israel1.71×Travel & Leisure
Kaytranada8.45×Music & Radio
Nipsey Hussle4.05×Music & Radio
Home staging3.51×Home & Garden
Elsword10.31×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bobby Darin audience
TraitClusterScore
PatriotismCONSERVATISM3.12
Risk AppetiteTHRILL2.42
TraditionCONSERVATISM1.82
SpiritualityBALANCE1.8
Community OrientationOPEN1.6
IndulgenceJOY1.5

Worldwide distribution

Worldwide audience distribution share by country for Bobby Darin
CountryShare
United States71.8%
United Kingdom7.3%
Australia3.9%

See Bobby Darin audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Bobby Darin have in United States?

Bobby Darin has an estimated audience of 1,227,140 people in United States, concentrated in California and New York.

What is the gender split and age of Bobby Darin fans?

47.8% of Bobby Darin fans are female, 52.2% are male, with an average age of 47.4 years.

Which brands do Bobby Darin fans like most?

Bobby Darin fans show strongest brand affinity for John Havlicek (104.46×), On the Border Mexican Grill & Cantina (39.15×), and Anderson Silva (kickboxer) (23.15×) over the country average.

Where do Bobby Darin fans live in United States?

Bobby Darin fans in United States are most concentrated in California (reach 130,910), New York (reach 92,079), and Florida (reach 85,539). These three regions account for the largest share of the active audience.

What other brands do Bobby Darin fans also like?

Beyond Bobby Darin itself, the audience over-indexes on On the Border Mexican Grill & Cantina (39.15×), Anderson Silva (kickboxer) (23.15×), La Jolla (20×), and KiwiCo (13.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bobby Darin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.