Diana Ross Audience in United States

Diana Ross logo

Diana Ross has an estimated audience of 5,359,667 people in United States. 65.9% are female, 34.1% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Nia Long, La La Anthony, Anthony Anderson, Facebook Messenger, Boris Kodjoe.

The average Diana Ross fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nia Long, La La Anthony, Anthony Anderson, with strongest over-indexing on Nia Long (27.01× the country average). Demographically, the Diana Ross audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Soul

Demographics of Diana Ross fans

Demographic split for Diana Ross audience in United States
MetricValue
Female65.9%
Male34.1%
Average age39.7
Estimated audience size5,359,667

Audience persona

The typical Diana Ross fan in United States is more female, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for Nia Long.

Top regions in United States

Top regions ranked by reach for Diana Ross in United States
RegionReachAffinity
California640,7151.09×
Texas489,0301.06×
Florida470,0631.3×
New York405,6641.35×
Georgia271,8411.65×
Michigan238,8291.7×
Illinois208,5621.17×
Pennsylvania207,0641.15×
North Carolina205,9151.28×
Ohio173,6671.05×
New Jersey172,1721.26×
Virginia163,6671.25×
Maryland143,2091.55×
Tennessee124,4541.16×
Massachusetts106,3181.01×
South Carolina104,8041.3×
Louisiana101,8251.47×
Alabama100,6951.34×
Arizona96,6940.88×
Indiana95,4350.97×
Missouri92,7661.07×
Washington92,6540.86×
Colorado82,8230.98×
Wisconsin67,5280.84×
Mississippi65,6721.49×
Nevada63,0061.22×
Minnesota60,0460.78×
Connecticut59,6141.11×
Kentucky59,1070.88×
Oklahoma53,4520.9×
Oregon45,8250.75×
Arkansas45,6501.03×
Kansas35,6690.84×
Iowa30,6920.7×
Utah30,6160.64×
Washington, District of Columbia23,7811.48×
New Mexico20,0930.75×
Nebraska19,2470.72×
Hawaii18,0730.78×
Delaware17,0781.15×
Maine16,8350.88×
Idaho16,1440.6×
West Virginia16,1310.65×
Rhode Island16,0130.94×
New Hampshire14,4360.68×
Montana8,9030.6×
South Dakota6,4520.52×
Alaska6,2080.54×
North Dakota5,7570.52×
Vermont5,4930.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diana Ross audience
BrandAffinityCategory
Nia Long27.01×Movies & TV
La La Anthony32.12×Movies & TV
Anthony Anderson22.83×Movies & TV
Facebook Messenger5.27×Internet & Social Media
Boris Kodjoe31.09×Movies & TV
Notorious (2009 film)29.83×Movies & TV
Marvin Gaye18.23×Music & Radio
Tatyana Ali27.95×Movies & TV
Tami Roman27.94×Movies & TV
Diane Keaton4.76×Movies & TV
The Best Man Holiday29.6×Movies & TV
Birdman (rapper)29.65×Music & Radio
Tamar Braxton19.71×Music & Radio
Menace II Society28.26×Movies & TV
NeNe Leakes18.61×Movies & TV
Gospel music3.13×Music & Radio
D’Angelo8.01×Music & Radio
Molly Ringwald11.45×Movies & TV
Boyz n the Hood12.93×Movies & TV
Charlamagne Tha God21.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diana Ross audience
TraitClusterScore
Risk AppetiteTHRILL1.99
Luxury OrientationPREMIUM1.58
Social Media UsageJOY1.53
LGBTQ+ IdentityOPEN1.38
Quality AwarenessPREMIUM1.35
Family OrientationCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Diana Ross
CountryShare
United States47.2%
United Kingdom10.3%
Brazil6.8%

See Diana Ross audiences in other countries

More Soul audiences in United States

Frequently asked questions

How many fans does Diana Ross have in United States?

Diana Ross has an estimated audience of 5,359,667 people in United States, concentrated in California and Texas.

What is the gender split and age of Diana Ross fans?

65.9% of Diana Ross fans are female, 34.1% are male, with an average age of 39.7 years.

Which brands do Diana Ross fans like most?

Diana Ross fans show strongest brand affinity for Nia Long (27.01×), La La Anthony (32.12×), and Anthony Anderson (22.83×) over the country average.

Where do Diana Ross fans live in United States?

Diana Ross fans in United States are most concentrated in California (reach 640,715), Texas (reach 489,030), and Florida (reach 470,063). These three regions account for the largest share of the active audience.

What other brands do Diana Ross fans also like?

Beyond Diana Ross itself, the audience over-indexes on La La Anthony (32.12×), Anthony Anderson (22.83×), Facebook Messenger (5.27×), and Boris Kodjoe (31.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diana Ross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.