Erykah Badu Audience in United States

Erykah Badu logo

Erykah Badu has an estimated audience of 3,707,930 people in United States. 60.4% are female, 39.6% are male, average age 34.0. Top regions: California, Texas, Florida. Top brand affinities: Diddy, Teyana Taylor, D’Angelo, Curly Hair, Hair Extensions.

The average Erykah Badu fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diddy, Teyana Taylor, D’Angelo, with strongest over-indexing on Diddy (4.76× the country average). Demographically, the Erykah Badu audience skews more female with an average age of 34.0, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Soul

Demographics of Erykah Badu fans

Demographic split for Erykah Badu audience in United States
MetricValue
Female60.4%
Male39.6%
Average age34.0
Estimated audience size3,707,930

Audience persona

The typical Erykah Badu fan in United States is more female, around 34.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Diddy.

Top regions in United States

Top regions ranked by reach for Erykah Badu in United States
RegionReachAffinity
California430,7961.06×
Texas429,5211.35×
Florida276,3191.1×
New York245,3481.18×
Georgia242,2142.12×
North Carolina170,2691.53×
Illinois142,1321.15×
Pennsylvania133,6681.07×
Virginia128,3551.42×
Maryland125,3671.97×
Ohio119,0181.04×
Michigan116,6451.2×
New Jersey99,3501.05×
Louisiana92,6771.94×
Tennessee89,6011.2×
South Carolina83,0291.49×
Alabama82,8091.6×
Indiana65,3560.96×
Washington64,8240.87×
Massachusetts63,1750.86×
Missouri62,3301.04×
Arizona60,8820.8×
Oregon57,0621.34×
Mississippi54,5991.79×
Colorado44,5110.76×
Kentucky39,7590.86×
Nevada39,1661.09×
Wisconsin37,6390.67×
Connecticut35,7910.96×
Oklahoma35,6330.87×
Minnesota34,6090.65×
Arkansas32,4911.06×
Washington, District of Columbia22,6342.03×
Kansas21,1550.72×
Iowa17,8710.58×
Utah15,1540.46×
New Mexico14,3840.77×
Delaware12,7691.25×
Hawaii12,2330.77×
Nebraska10,8410.58×
Rhode Island10,0380.85×
West Virginia9,7050.56×
Idaho8,1260.44×
Maine7,6830.58×
New Hampshire7,6230.52×
Montana4,9720.48×
Alaska4,3690.55×
Vermont4,0170.62×
South Dakota3,1480.37×
North Dakota3,1370.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Erykah Badu audience
BrandAffinityCategory
Diddy4.76×Music & Radio
Teyana Taylor6.38×Movies & TV
D’Angelo7.89×Music & Radio
Curly Hair3.57×Beauty & Wellness
Hair Extensions2.92×Beauty & Wellness
LiSA (Japanese musician, born 1987)9.52×Music & Radio
Dakota Fanning5.34×Movies & TV
Gospel music2.21×Music & Radio
Lace wig2.64×Beauty & Wellness
Imdb4.35×Movies & TV
Miami Heat3.05×Sports
Lauryn Hill7.75×Music & Radio
Contemporary R&B1.76×Music & Radio
Bobby Brown5.39×Music & Radio
YouTube Music2.41×Internet & Social Media
Media Take Out6.85×Internet & Social Media
Stephen Curry4.47×Sports
Jimmy Kimmel3.01×Movies & TV
Soul music1.64×Music & Radio
H.E.R.5.3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Erykah Badu audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.97
MindfulnessBALANCE1.31
Luxury OrientationPREMIUM1.28
Healthy LifestyleBALANCE1.18
Early Adopter MentalityPOWER1.18
Community OrientationOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Erykah Badu
CountryShare
United States62.0%
United Kingdom4.3%
China3.5%

See Erykah Badu audiences in other countries

More Soul audiences in United States

Frequently asked questions

How many fans does Erykah Badu have in United States?

Erykah Badu has an estimated audience of 3,707,930 people in United States, concentrated in California and Texas.

What is the gender split and age of Erykah Badu fans?

60.4% of Erykah Badu fans are female, 39.6% are male, with an average age of 34.0 years.

Which brands do Erykah Badu fans like most?

Erykah Badu fans show strongest brand affinity for Diddy (4.76×), Teyana Taylor (6.38×), and D’Angelo (7.89×) over the country average.

Where do Erykah Badu fans live in United States?

Erykah Badu fans in United States are most concentrated in California (reach 430,796), Texas (reach 429,521), and Florida (reach 276,319). These three regions account for the largest share of the active audience.

What other brands do Erykah Badu fans also like?

Beyond Erykah Badu itself, the audience over-indexes on Teyana Taylor (6.38×), D’Angelo (7.89×), Curly Hair (3.57×), and Hair Extensions (2.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Erykah Badu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.