Rascasse Audience Intelligence

Erykah Badu Audience in United States

A data profile of the people who buy, follow and care about Erykah Badu in United States — modelled from more than twelve digital signal sources. Erykah Badu has an estimated audience of 3,653,642 people in United States.

#5among Soul in United States#1170among Person in United States#835in Music & Radio

The average Erykah Badu fan in United States is 34.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Teyana Taylor, D’Angelo, Diddy, with strongest over-indexing on Teyana Taylor (6.38× the country average).

Demographically, the Erykah Badu audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Erykah Badu fan in United States is more female, around 34.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Teyana Taylor.

Category: Music & Radio · Type: Person · Subtype: Soul

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Erykah Badu profile in United States.

Audience size
3.7M
in United States
Gender
60.4%♀
39.6% male
Age
34.0
average years
Country rank
#8694
Person in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Erykah Badu fans

60.4% are female, 39.6% are male, average age 34.0.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Erykah Badu audience in United States
MetricValue
Female60.4%
Male39.6%
Average age34.0
Estimated audience size3,653,642
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Erykah Badu audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3919%
40-4916%
50+11%
Fig. 04

Worldwide distribution

61.4%

of the worldwide Erykah Badu audience comes from United States.

Worldwide audience distribution share by country for Erykah Badu
CountryShare
United States61.4%
United Kingdom4.3%
China3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Erykah Badu audience in United States is strongest.

Fig. 05

Top regions by affinity

Erykah Badu fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K2.10×
02Louisiana~90K1.94×
03Maryland~100K1.91×
04Washington, District of Columbia~20K1.91×
05Mississippi~50K1.77×
06Alabama~80K1.56×
07North Carolina~200K1.48×
08South Carolina~80K1.43×
09Delaware~10K1.35×
10Virginia~100K1.34×
11Texas~400K1.31×
12Michigan~100K1.23×
13Tennessee~90K1.22×
14New York~200K1.20×
15Illinois~100K1.18×
16Nevada~40K1.16×
17Oregon~50K1.13×
18Pennsylvania~100K1.10×
19Ohio~100K1.09×
20Florida~300K1.07×
21Arkansas~30K1.07×
22New Jersey~100K1.06×
23California~400K1.04×
24Missouri~60K1.00×
25Connecticut~40K0.99×
26Indiana~70K0.98×
27Massachusetts~70K0.92×
28Rhode Island~10K0.92×
29Kentucky~40K0.87×
30Oklahoma~40K0.87×
31Washington~60K0.85×
32Arizona~60K0.79×
33Colorado~50K0.79×
34New Mexico~10K0.78×
35Hawaii~10K0.78×
36Kansas~20K0.74×
37Vermont~5K0.74×
38Minnesota~40K0.70×
39Wisconsin~40K0.69×
40Alaska~5K0.68×
41Maine~9K0.65×
42Nebraska~10K0.62×
43West Virginia~10K0.62×
44New Hampshire~9K0.60×
45Iowa~20K0.59×
46Montana~6K0.57×
47North Dakota~4K0.57×
48South Dakota~5K0.54×
49Idaho~9K0.49×
50Utah~20K0.48×
Fig. 06

Affinity by region

Affinity by region — Erykah Badu, United States
0.48×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Erykah Badu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Erykah Badu audience
#·InterestCategoryAffinity×
01LiSA (Japanese musician, born 1987)Music & Radio9.52×
02Lil' KimMusic & Radio7.95×
03D’AngeloMusic & Radio7.89×
04Lauryn HillMusic & Radio7.75×
05Media Take OutInternet & Social Media6.85×
06Teyana TaylorMovies & TV6.38×
07Dakota FanningMovies & TV5.34×
08DiddyMusic & Radio4.76×
09Stephen CurrySports4.47×
10ImdbMovies & TV4.35×
11Curly HairBeauty & Wellness3.57×
12Miami HeatSports3.05×
13Jimmy KimmelMovies & TV3.01×
14Britney SpearsMusic & Radio3.00×
15Hair ExtensionsBeauty & Wellness2.92×
16Lace wigBeauty & Wellness2.64×
17YouTube MusicInternet & Social Media2.41×
18Gospel musicMusic & Radio2.21×
19Contemporary R&BMusic & Radio1.76×
20Soul musicMusic & Radio1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Erykah Badu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Erykah Badu audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.29×
Need for SecurityCONSERVATISM1.23×
TraditionCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Erykah Badu audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
Pet OwnershipJOY0.89×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Erykah Badu have in United States?

Erykah Badu has an estimated audience of 3,653,642 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Erykah Badu fans?

60.4% of Erykah Badu fans are female, 39.6% are male, with an average age of 34.0 years.

03

Which brands do Erykah Badu fans like most?

Erykah Badu fans show strongest brand affinity for Teyana Taylor (6.38×), D’Angelo (7.89×), and Diddy (4.76×) over the country average.

04

Where do Erykah Badu fans live in United States?

Erykah Badu fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Erykah Badu fans also like?

Beyond Erykah Badu itself, the audience over-indexes on D’Angelo (7.89×), Diddy (4.76×), Curly Hair (3.57×), and Britney Spears (3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Erykah Badu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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