A data profile of the people who buy, follow and care about Lauryn Hill in United States — modelled from more than twelve digital signal sources. Lauryn Hill has an estimated audience of 3,372,064 people in United States.
The average Lauryn Hill fan in United States is 36.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Teyana Taylor, Curly Hair, Hair Extensions, with strongest over-indexing on Teyana Taylor (6.64× the country average).
Demographically, the Lauryn Hill audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Lauryn Hill fan in United States is more female, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Teyana Taylor.
The key figures that characterise the Lauryn Hill profile in United States.
66.0% are female, 34.0% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 36.0 |
| Estimated audience size | 3,372,064 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Lauryn Hill audience comes from United States.
| Country | Share |
|---|---|
| United States | 43.2% |
| Brazil | 14.4% |
| United Kingdom | 6.1% |
Where the Lauryn Hill audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~200K | 1.79× | |
| 02 | Maryland | ~90K | 1.65× | |
| 03 | Louisiana | ~60K | 1.56× | |
| 04 | Washington, District of Columbia | ~10K | 1.53× | |
| 05 | Mississippi | ~40K | 1.47× | |
| 06 | Alabama | ~60K | 1.40× | |
| 07 | North Carolina | ~100K | 1.37× | |
| 08 | New Jersey | ~100K | 1.34× | |
| 09 | South Carolina | ~70K | 1.34× | |
| 10 | Delaware | ~10K | 1.31× | |
| 11 | Virginia | ~100K | 1.25× | |
| 12 | New York | ~200K | 1.23× | |
| 13 | Florida | ~300K | 1.16× | |
| 14 | Connecticut | ~40K | 1.15× | |
| 15 | Pennsylvania | ~100K | 1.11× | |
| 16 | Tennessee | ~70K | 1.11× | |
| 17 | California | ~400K | 1.07× | |
| 18 | Hawaii | ~10K | 1.07× | |
| 19 | Illinois | ~100K | 1.06× | |
| 20 | Texas | ~300K | 1.04× | |
| 21 | Ohio | ~100K | 1.03× | |
| 22 | Missouri | ~50K | 1.03× | |
| 23 | Nevada | ~30K | 1.03× | |
| 24 | Massachusetts | ~60K | 1.02× | |
| 25 | Arkansas | ~30K | 1.00× | |
| 26 | Rhode Island | ~10K | 1.00× | |
| 27 | Michigan | ~80K | 0.99× | |
| 28 | Indiana | ~60K | 0.96× | |
| 29 | Arizona | ~60K | 0.95× | |
| 30 | Kentucky | ~40K | 0.89× | |
| 31 | Oklahoma | ~30K | 0.87× | |
| 32 | Washington | ~60K | 0.86× | |
| 33 | Minnesota | ~40K | 0.82× | |
| 34 | Oregon | ~30K | 0.81× | |
| 35 | Kansas | ~20K | 0.81× | |
| 36 | Wisconsin | ~40K | 0.80× | |
| 37 | New Mexico | ~10K | 0.80× | |
| 38 | Colorado | ~40K | 0.78× | |
| 39 | Vermont | ~4K | 0.77× | |
| 40 | Nebraska | ~10K | 0.75× | |
| 41 | Maine | ~8K | 0.73× | |
| 42 | Alaska | ~5K | 0.73× | |
| 43 | West Virginia | ~10K | 0.71× | |
| 44 | New Hampshire | ~9K | 0.71× | |
| 45 | Iowa | ~20K | 0.67× | |
| 46 | South Dakota | ~5K | 0.66× | |
| 47 | Utah | ~20K | 0.65× | |
| 48 | North Dakota | ~4K | 0.64× | |
| 49 | Montana | ~6K | 0.62× | |
| 50 | Idaho | ~10K | 0.61× |
The strongest cross-interests of the Lauryn Hill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Media Take Out | Internet & Social Media | 8.99× | ||
| 02 | Kehlani | Music & Radio | 8.36× | ||
| 03 | Music of Nigeria | Music & Radio | 7.47× | ||
| 04 | Mariah Carey | Music & Radio | 7.23× | ||
| 05 | H.E.R. | Music & Radio | 6.79× | ||
| 06 | Teyana Taylor | Movies & TV | 6.64× | ||
| 07 | Abuja | Travel & Leisure | 6.03× | ||
| 08 | Lagos | Travel & Leisure | 5.76× | ||
| 09 | Diddy | Music & Radio | 4.83× | ||
| 10 | Cardi B | Music & Radio | 4.54× | ||
| 11 | The Breakfast Club | Movies & TV | 4.42× | ||
| 12 | Hairbrush | Beauty & Wellness | 4.38× | ||
| 13 | Beauty & Fashion | Beauty & Wellness | 4.35× | ||
| 14 | Nigeria | Travel & Leisure | 4.19× | ||
| 15 | Curly Hair | Beauty & Wellness | 3.98× | ||
| 16 | Hair Extensions | Beauty & Wellness | 3.69× | ||
| 17 | Long hair | Beauty & Wellness | 3.61× | ||
| 18 | Health And Beauty | Beauty & Wellness | 3.52× | ||
| 19 | Lace wig | Beauty & Wellness | 3.32× | ||
| 20 | Wig | Beauty & Wellness | 3.10× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.11× | |
| Luxury Orientation | PREMIUM | 1.10× | |
| Mindfulness | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.61× | |
| DIY Mentality | THRILL | 0.64× | |
| Convenience Orientation | PREMIUM | 0.65× |
Lauryn Hill has an estimated audience of 3,372,064 people in United States, concentrated in California and Texas.
66.0% of Lauryn Hill fans are female, 34.0% are male, with an average age of 36.0 years.
Lauryn Hill fans show strongest brand affinity for Teyana Taylor (6.64×), Curly Hair (3.98×), and Hair Extensions (3.69×) over the country average.
Lauryn Hill fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Lauryn Hill itself, the audience over-indexes on Curly Hair (3.98×), Hair Extensions (3.69×), Mariah Carey (7.23×), and Diddy (4.83×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Lauryn Hill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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