Lauryn Hill Audience in United States

Lauryn Hill logo

Lauryn Hill has an estimated audience of 3,225,087 people in United States. 66.0% are female, 34.0% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Diddy, Teyana Taylor, Curly Hair, Mariah Carey, Hair Extensions.

The average Lauryn Hill fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diddy, Teyana Taylor, Curly Hair, with strongest over-indexing on Diddy (4.83× the country average). Demographically, the Lauryn Hill audience skews more female with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Lauryn Hill fans

Demographic split for Lauryn Hill audience in United States
MetricValue
Female66.0%
Male34.0%
Average age36.0
Estimated audience size3,225,087

Audience persona

The typical Lauryn Hill fan in United States is more female, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Diddy.

Top regions in United States

Top regions ranked by reach for Lauryn Hill in United States
RegionReachAffinity
California388,7321.1×
Texas296,5161.07×
Florida273,9391.25×
New York232,2201.29×
Georgia193,4171.95×
North Carolina134,2751.38×
Pennsylvania118,0571.09×
Illinois116,1401.08×
New Jersey112,0381.37×
Ohio107,6451.08×
Virginia99,6011.27×
Maryland93,0241.68×
Michigan85,1051.01×
Tennessee71,6971.11×
Massachusetts69,0691.09×
Arizona68,4891.04×
Alabama63,7451.41×
South Carolina63,3631.31×
Louisiana60,6091.46×
Indiana58,1670.99×
Washington55,7400.86×
Missouri55,0251.06×
Wisconsin39,9820.82×
Colorado39,8230.78×
Minnesota37,5400.81×
Connecticut37,0091.14×
Mississippi36,0441.36×
Kentucky36,0090.89×
Nevada33,9131.09×
Oregon30,7580.83×
Oklahoma30,5460.85×
Arkansas25,8410.97×
Kansas20,2320.8×
Utah18,7710.65×
Iowa17,6150.66×
Hawaii15,1051.09×
Washington, District of Columbia14,9321.54×
New Mexico11,8830.73×
Nebraska11,4140.71×
Delaware10,9061.23×
Rhode Island9,8770.96×
West Virginia9,6580.64×
Idaho9,2460.57×
New Hampshire8,9810.71×
Maine8,1190.7×
Montana4,9950.56×
Alaska4,6360.67×
South Dakota4,5000.6×
Vermont4,0030.71×
North Dakota3,5880.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lauryn Hill audience
BrandAffinityCategory
Diddy4.83×Music & Radio
Teyana Taylor6.64×Movies & TV
Curly Hair3.98×Beauty & Wellness
Mariah Carey7.23×Music & Radio
Hair Extensions3.69×Beauty & Wellness
Wig3.1×Beauty & Wellness
Music of Nigeria7.47×Music & Radio
Lace wig3.32×Beauty & Wellness
Lagos5.76×Travel & Leisure
Media Take Out8.99×Internet & Social Media
Hairbrush4.38×Beauty & Wellness
The Breakfast Club4.42×Movies & TV
Long hair3.61×Beauty & Wellness
Cardi B4.54×Music & Radio
SZA (singer)6.71×Music & Radio
Beauty & Fashion4.35×Beauty & Wellness
Health And Beauty3.52×Beauty & Wellness
Nigeria4.19×Travel & Leisure
Abuja6.03×Travel & Leisure
H.E.R.6.79×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lauryn Hill audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.49
Community OrientationOPEN1.53
Design AffinityPREMIUM1.47
Urban LifestyleOPEN1.46
Early Adopter MentalityPOWER1.46
MindfulnessBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Lauryn Hill
CountryShare
United States42.4%
Brazil13.8%
United Kingdom6.6%

See Lauryn Hill audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Lauryn Hill have in United States?

Lauryn Hill has an estimated audience of 3,225,087 people in United States, concentrated in California and Texas.

What is the gender split and age of Lauryn Hill fans?

66.0% of Lauryn Hill fans are female, 34.0% are male, with an average age of 36.0 years.

Which brands do Lauryn Hill fans like most?

Lauryn Hill fans show strongest brand affinity for Diddy (4.83×), Teyana Taylor (6.64×), and Curly Hair (3.98×) over the country average.

Where do Lauryn Hill fans live in United States?

Lauryn Hill fans in United States are most concentrated in California (reach 388,732), Texas (reach 296,516), and Florida (reach 273,939). These three regions account for the largest share of the active audience.

What other brands do Lauryn Hill fans also like?

Beyond Lauryn Hill itself, the audience over-indexes on Teyana Taylor (6.64×), Curly Hair (3.98×), Mariah Carey (7.23×), and Hair Extensions (3.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lauryn Hill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.