Rascasse Audience Intelligence

Mariah Carey Audience in United States

A data profile of the people who buy, follow and care about Mariah Carey in United States — modelled from more than twelve digital signal sources. Mariah Carey has an estimated audience of 7,059,809 people in United States.

#17among Pop in United States#398among Person in United States#393in Music & Radio

The average Mariah Carey fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dua Lipa, Tate McRae, Angèle, with strongest over-indexing on Dua Lipa (8.74× the country average).

Demographically, the Mariah Carey audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mariah Carey fan in United States is more female, around 34.1 years old, with strong Mindfulness tendencies and a notable affinity for Dua Lipa.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mariah Carey profile in United States.

Audience size
7.1M
in United States
Gender
60.1%♀
39.9% male
Age
34.1
average years
Country rank
#4978
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mariah Carey fans

60.1% are female, 39.9% are male, average age 34.1.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Mariah Carey audience in United States
MetricValue
Female60.1%
Male39.9%
Average age34.1
Estimated audience size7,059,809
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Mariah Carey audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3919%
40-4916%
50+10%
Fig. 04

Worldwide distribution

30.2%

of the worldwide Mariah Carey audience comes from United States.

Worldwide audience distribution share by country for Mariah Carey
CountryShare
United States30.2%
Brazil9.8%
France6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mariah Carey audience in United States is strongest.

Fig. 05

Top regions by affinity

Mariah Carey fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~100K1.37×
02Maryland~200K1.29×
03Georgia~300K1.21×
04Alabama~100K1.20×
05Louisiana~100K1.20×
06Arizona~200K1.19×
07New York~500K1.17×
08North Carolina~300K1.16×
09New Jersey~200K1.15×
10Pennsylvania~300K1.14×
11California~900K1.13×
12Delaware~20K1.13×
13Virginia~200K1.12×
14Washington, District of Columbia~20K1.12×
15Florida~500K1.11×
16New Mexico~40K1.11×
17South Carolina~100K1.10×
18Connecticut~80K1.09×
19Mississippi~70K1.09×
20Texas~700K1.08×
21Illinois~300K1.08×
22Oklahoma~90K1.07×
23Hawaii~30K1.07×
24Missouri~100K1.06×
25Ohio~200K1.03×
26Tennessee~200K1.03×
27Michigan~200K1.02×
28Rhode Island~20K1.00×
29Massachusetts~100K0.98×
30Arkansas~60K0.98×
31Indiana~100K0.97×
32Washington~100K0.95×
33Kentucky~90K0.95×
34Oregon~80K0.94×
35Nebraska~30K0.92×
36Minnesota~90K0.90×
37Kansas~50K0.90×
38Wisconsin~100K0.89×
39Colorado~100K0.87×
40West Virginia~30K0.87×
41Alaska~10K0.87×
42New Hampshire~20K0.86×
43Iowa~50K0.83×
44Idaho~30K0.81×
45Utah~50K0.80×
46Maine~20K0.77×
47North Dakota~10K0.75×
48South Dakota~10K0.74×
49Vermont~9K0.69×
50Montana~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Mariah Carey, United States
0.68×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mariah Carey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mariah Carey audience
#·InterestCategoryAffinity×
01Louis TomlinsonMusic & Radio15.03×
02Zayn MalikMusic & Radio9.67×
03Dua LipaMusic & Radio8.74×
04Adriana LimaFashion & Accessoires7.51×
05Tate McRaeMusic & Radio6.75×
06AngèleMusic & Radio6.38×
07Rhianna (singer)Music & Radio5.53×
08Hailee SteinfeldMovies & TV5.21×
09Sabrina CarpenterMusic & Radio3.26×
10Michael JacksonMusic & Radio2.88×
11Madea's Class ReunionMovies & TV2.86×
12BeautyBeauty & Wellness1.75×
13Pop musicMusic & Radio1.75×
14BeveragesFood & Beverages1.74×
15Hip hop musicMusic & Radio1.69×
16Comedy moviesMovies & TV1.56×
17RestaurantsFood & Beverages1.55×
18FamilyKids & Family1.54×
19United StatesTravel & Leisure1.52×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mariah Carey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mariah Carey audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.22×
ExtroversionTHRILL1.16×
SpiritualityBALANCE1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mariah Carey audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
Sports ActivityPOWER0.79×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mariah Carey have in United States?

Mariah Carey has an estimated audience of 7,059,809 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mariah Carey fans?

60.1% of Mariah Carey fans are female, 39.9% are male, with an average age of 34.1 years.

03

Which brands do Mariah Carey fans like most?

Mariah Carey fans show strongest brand affinity for Dua Lipa (8.74×), Tate McRae (6.75×), and Angèle (6.38×) over the country average.

04

Where do Mariah Carey fans live in United States?

Mariah Carey fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Mariah Carey fans also like?

Beyond Mariah Carey itself, the audience over-indexes on Tate McRae (6.75×), Angèle (6.38×), Beauty (1.75×), and Beverages (1.74×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Mariah Carey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mariah Carey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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