Mariah Carey Audience in United States

Mariah Carey logo

Mariah Carey has an estimated audience of 7,253,009 people in United States. 60.1% are female, 39.9% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: Euphoria, Tate McRae, Dua Lipa, Hailee Steinfeld, Beauty.

The average Mariah Carey fan in United States is 34.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Euphoria, Tate McRae, Dua Lipa, with strongest over-indexing on Euphoria (2.21× the country average). Demographically, the Mariah Carey audience skews more female with an average age of 34.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Mariah Carey fans

Demographic split for Mariah Carey audience in United States
MetricValue
Female60.1%
Male39.9%
Average age34.1
Estimated audience size7,253,009

Audience persona

The typical Mariah Carey fan in United States is more female, around 34.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Mariah Carey in United States
RegionReachAffinity
California933,6381.17×
Texas715,6621.15×
Florida555,6601.13×
New York501,9821.24×
Pennsylvania289,8051.19×
Georgia278,2911.25×
Illinois273,3881.13×
North Carolina267,3751.23×
Ohio235,0801.05×
New Jersey219,6901.19×
Virginia201,9681.14×
Michigan195,0331.03×
Arizona186,2461.26×
Maryland164,4251.32×
Tennessee153,2891.05×
Massachusetts141,4440.99×
Washington139,0200.96×
Indiana129,6410.98×
Missouri128,7641.1×
Alabama122,0931.2×
South Carolina121,3411.11×
Louisiana112,0281.2×
Colorado99,5010.87×
Nevada97,6201.39×
Wisconsin94,0070.86×
Minnesota92,3190.89×
Oklahoma87,1781.08×
Kentucky86,2840.95×
Connecticut76,9721.06×
Oregon76,9500.93×
Mississippi62,6431.05×
Arkansas57,6130.96×
Kansas52,1680.91×
Iowa50,0420.84×
Utah50,0240.77×
New Mexico39,7601.09×
Nebraska33,1330.91×
Hawaii32,4891.04×
Idaho28,1970.78×
West Virginia27,3570.81×
Washington, District of Columbia24,3351.12×
New Hampshire23,8990.84×
Delaware22,2171.11×
Rhode Island21,4670.93×
Maine19,3020.74×
Montana12,5390.62×
Alaska12,4940.81×
South Dakota11,5380.69×
North Dakota10,0540.67×
Vermont7,7850.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mariah Carey audience
BrandAffinityCategory
Euphoria2.21×Movies & TV
Tate McRae6.75×Music & Radio
Dua Lipa8.74×Music & Radio
Hailee Steinfeld5.21×Movies & TV
Beauty1.75×Beauty & Wellness
Beverages1.74×Food & Beverages
Rhianna (singer)5.53×Music & Radio
Jessie Murph5.03×Music & Radio
Family1.54×Kids & Family
United States1.52×Travel & Leisure
Restaurants1.55×Food & Beverages
Louis Tomlinson15.03×Music & Radio
Pop music1.75×Music & Radio
Photography1.5×Arts & Culture
Hip hop music1.69×Music & Radio
Comedy movies1.56×Movies & TV
Sabrina Carpenter3.26×Music & Radio
Friends1.67×Movies & TV
Mission: Impossible (film series)4.86×Movies & TV
Camila Cabello8.93×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mariah Carey audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.69
Early Adopter MentalityPOWER1.27
Community OrientationOPEN1.25
MindfulnessBALANCE1.19
Urban LifestyleOPEN1.12
ExtroversionTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Mariah Carey
CountryShare
United States30.8%
Brazil9.5%
United Kingdom6.4%

See Mariah Carey audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Mariah Carey have in United States?

Mariah Carey has an estimated audience of 7,253,009 people in United States, concentrated in California and Texas.

What is the gender split and age of Mariah Carey fans?

60.1% of Mariah Carey fans are female, 39.9% are male, with an average age of 34.1 years.

Which brands do Mariah Carey fans like most?

Mariah Carey fans show strongest brand affinity for Euphoria (2.21×), Tate McRae (6.75×), and Dua Lipa (8.74×) over the country average.

Where do Mariah Carey fans live in United States?

Mariah Carey fans in United States are most concentrated in California (reach 933,638), Texas (reach 715,662), and Florida (reach 555,660). These three regions account for the largest share of the active audience.

What other brands do Mariah Carey fans also like?

Beyond Mariah Carey itself, the audience over-indexes on Tate McRae (6.75×), Dua Lipa (8.74×), Hailee Steinfeld (5.21×), and Beauty (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mariah Carey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.