Rascasse Audience Intelligence

Nigeria Audience in United States

A data profile of the people who buy, follow and care about Nigeria in United States — modelled from more than twelve digital signal sources. Nigeria has an estimated audience of 15,899,684 people in United States.

#21among Country in United States#116among POI in United States#189in Travel & Leisure

The average Nigeria fan in United States is 32.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Casey, Music, Sports, with strongest over-indexing on Casey (4.94× the country average).

Demographically, the Nigeria audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nigeria fan in United States is balanced, around 32.7 years old, with strong Career Orientation tendencies and a notable affinity for Casey.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nigeria profile in United States.

Audience size
15.9M
in United States
Gender
52.5%♀
47.5% male
Age
32.7
average years
Country rank
#2180
POI in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nigeria fans

52.5% are female, 47.5% are male, average age 32.7.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Nigeria audience in United States
MetricValue
Female52.5%
Male47.5%
Average age32.7
Estimated audience size15,899,684
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Nigeria audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3917%
40-4913%
50+10%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Nigeria audience comes from United States.

Worldwide audience distribution share by country for Nigeria
CountryShare
United States19.4%
Nigeria5.5%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nigeria audience in United States is strongest.

Fig. 05

Top regions by affinity

Nigeria fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~500K1.73×
02Washington, District of Columbia~80K1.70×
03Georgia~800K1.56×
04Texas~2M1.32×
05Virginia~500K1.28×
06New York~1M1.26×
07Massachusetts~400K1.18×
08New Jersey~500K1.17×
09Illinois~600K1.14×
10North Carolina~500K1.11×
11Delaware~50K1.11×
12Minnesota~200K1.09×
13Indiana~300K1.08×
14South Carolina~300K1.05×
15Connecticut~200K1.05×
16Washington~300K1.04×
17Pennsylvania~600K1.03×
18Louisiana~200K1.02×
19Florida~1M1.00×
20Mississippi~100K0.99×
21North Dakota~30K0.99×
22Missouri~300K0.98×
23Rhode Island~50K0.98×
24California~1.5M0.97×
25Alabama~200K0.97×
26Ohio~500K0.94×
27Oklahoma~200K0.94×
28Michigan~400K0.92×
29Kentucky~200K0.92×
30Nebraska~70K0.92×
31Arizona~300K0.91×
32Oregon~200K0.91×
33Kansas~100K0.91×
34Tennessee~300K0.90×
35Wisconsin~200K0.90×
36Maine~50K0.90×
37Arkansas~100K0.89×
38Colorado~200K0.88×
39New Hampshire~50K0.88×
40Alaska~30K0.88×
41Vermont~20K0.88×
42Iowa~100K0.87×
43Nevada~100K0.84×
44Utah~100K0.84×
45Idaho~70K0.84×
46South Dakota~30K0.83×
47New Mexico~60K0.79×
48West Virginia~60K0.78×
49Hawaii~50K0.77×
50Montana~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Nigeria, United States
0.75×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nigeria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nigeria audience
#·InterestCategoryAffinity×
01AbujaTravel & Leisure7.61×
02LagosTravel & Leisure7.30×
03Music of NigeriaMusic & Radio6.59×
04Bespoke tailoringFashion & Accessoires5.99×
05CaseyMusic & Radio4.94×
06Health And BeautyBeauty & Wellness3.55×
07Makeup TutorialsBeauty & Wellness3.38×
08Curly HairBeauty & Wellness3.36×
09Lace wigBeauty & Wellness2.90×
10Ultimate Fighting ChampionshipSports2.64×
11Popular musicMusic & Radio2.49×
12EnergyHome & Garden2.39×
13WildlifeTravel & Leisure1.90×
14MusicBusiness & Career1.89×
15SportsSports1.79×
16EntertainmentMovies & TV1.79×
17Arts and musicArts & Culture1.69×
18MoviesMovies & TV1.54×
19Live eventsMusic & Radio1.52×
20Outdoor recreationSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nigeria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nigeria audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.38×
Urban LifestyleOPEN1.35×
Luxury OrientationPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nigeria audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
TraditionCONSERVATISM0.78×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nigeria have in United States?

Nigeria has an estimated audience of 15,899,684 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Nigeria fans?

52.5% of Nigeria fans are female, 47.5% are male, with an average age of 32.7 years.

03

Which brands do Nigeria fans like most?

Nigeria fans show strongest brand affinity for Casey (4.94×), Music (1.89×), and Sports (1.79×) over the country average.

04

Where do Nigeria fans live in United States?

Nigeria fans in United States are most concentrated in Texas (reach ~2M), California (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Nigeria fans also like?

Beyond Nigeria itself, the audience over-indexes on Music (1.89×), Sports (1.79×), Lagos (7.3×), and Arts and music (1.69×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nigeria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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