Nigeria Audience in United States
Nigeria has an estimated audience of 15,899,684 people in United States. 52.5% are female, 47.5% are male, average age 32.7. Top regions: California, Texas, New York. Top brand affinities: Casey, Music, Sports, Lagos, Arts and music.
The average Nigeria fan in United States is 32.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Casey, Music, Sports, with strongest over-indexing on Casey (4.94× the country average). Demographically, the Nigeria audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Nigeria fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 32.7 |
| Estimated audience size | 15,899,684 |
Audience persona
The typical Nigeria fan in United States is balanced, around 32.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Casey.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,835,374 | 1.05× |
| Texas | 1,828,822 | 1.34× |
| New York | 1,265,728 | 1.42× |
| Florida | 1,184,587 | 1.1× |
| Georgia | 763,357 | 1.56× |
| Illinois | 636,214 | 1.2× |
| North Carolina | 546,277 | 1.14× |
| Pennsylvania | 534,072 | 1× |
| Maryland | 519,579 | 1.9× |
| Virginia | 503,485 | 1.3× |
| Ohio | 476,310 | 0.97× |
| New Jersey | 475,594 | 1.18× |
| Massachusetts | 395,493 | 1.26× |
| Michigan | 386,960 | 0.93× |
| Washington | 361,500 | 1.13× |
| Arizona | 319,767 | 0.98× |
| Indiana | 303,722 | 1.05× |
| Tennessee | 292,581 | 0.92× |
| Missouri | 249,057 | 0.97× |
| Minnesota | 244,599 | 1.07× |
| South Carolina | 233,603 | 0.98× |
| Colorado | 232,161 | 0.93× |
| Alabama | 218,910 | 0.99× |
| Louisiana | 217,944 | 1.06× |
| Wisconsin | 188,384 | 0.79× |
| Oregon | 172,462 | 0.95× |
| Kentucky | 166,511 | 0.84× |
| Connecticut | 163,024 | 1.02× |
| Oklahoma | 159,091 | 0.9× |
| Nevada | 132,459 | 0.86× |
| Mississippi | 130,797 | 1× |
| Utah | 121,823 | 0.86× |
| Arkansas | 107,418 | 0.82× |
| Iowa | 107,308 | 0.82× |
| Kansas | 104,169 | 0.83× |
| Washington, District of Columbia | 93,407 | 1.95× |
| Idaho | 71,719 | 0.9× |
| Nebraska | 67,632 | 0.85× |
| New Mexico | 59,575 | 0.75× |
| West Virginia | 53,269 | 0.72× |
| Hawaii | 51,930 | 0.76× |
| New Hampshire | 51,075 | 0.82× |
| Rhode Island | 47,538 | 0.94× |
| Maine | 46,682 | 0.82× |
| Delaware | 43,312 | 0.99× |
| North Dakota | 30,493 | 0.93× |
| Montana | 28,737 | 0.65× |
| Alaska | 26,659 | 0.78× |
| South Dakota | 24,381 | 0.66× |
| Vermont | 22,971 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Casey | 4.94× | Music & Radio |
| Music | 1.89× | Business & Career |
| Sports | 1.79× | Sports |
| Lagos | 7.3× | Travel & Leisure |
| Arts and music | 1.69× | Arts & Culture |
| Entertainment | 1.79× | Movies & TV |
| Popular music | 2.49× | Music & Radio |
| Abuja | 7.61× | Travel & Leisure |
| Energy | 2.39× | Home & Garden |
| Movies | 1.54× | Movies & TV |
| Live events | 1.52× | Music & Radio |
| Outdoor recreation | 1.51× | Sports |
| Curly Hair | 3.36× | Beauty & Wellness |
| Bespoke tailoring | 5.99× | Fashion & Accessoires |
| Health And Beauty | 3.55× | Beauty & Wellness |
| Ultimate Fighting Championship | 2.64× | Sports |
| Music of Nigeria | 6.59× | Music & Radio |
| Lace wig | 2.9× | Beauty & Wellness |
| Makeup Tutorials | 3.38× | Beauty & Wellness |
| Wildlife | 1.9× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.45 |
| Risk Appetite | THRILL | 2.15 |
| LGBTQ+ Identity | OPEN | 1.98 |
| Sustainability | BALANCE | 1.38 |
| Early Adopter Mentality | POWER | 1.27 |
| Social Media Usage | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Nigeria | 5.5% |
| China | 5.2% |
See Nigeria audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does Nigeria have in United States?
Nigeria has an estimated audience of 15,899,684 people in United States, concentrated in California and Texas.
What is the gender split and age of Nigeria fans?
52.5% of Nigeria fans are female, 47.5% are male, with an average age of 32.7 years.
Which brands do Nigeria fans like most?
Nigeria fans show strongest brand affinity for Casey (4.94×), Music (1.89×), and Sports (1.79×) over the country average.
Where do Nigeria fans live in United States?
Nigeria fans in United States are most concentrated in California (reach 1,835,374), Texas (reach 1,828,822), and New York (reach 1,265,728). These three regions account for the largest share of the active audience.
What other brands do Nigeria fans also like?
Beyond Nigeria itself, the audience over-indexes on Music (1.89×), Sports (1.79×), Lagos (7.3×), and Arts and music (1.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Nigeria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.