Aretha Franklin Audience in United States

Aretha Franklin logo

Aretha Franklin has an estimated audience of 3,564,759 people in United States. 64.6% are female, 35.4% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Cynthia Erivo, Olivia Dean, Kristin Chenoweth, Angie Stone, Diana Ross.

The average Aretha Franklin fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cynthia Erivo, Olivia Dean, Kristin Chenoweth, with strongest over-indexing on Cynthia Erivo (37.31× the country average). Demographically, the Aretha Franklin audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Soul

Demographics of Aretha Franklin fans

Demographic split for Aretha Franklin audience in United States
MetricValue
Female64.6%
Male35.4%
Average age44.2
Estimated audience size3,564,759

Audience persona

The typical Aretha Franklin fan in United States is more female, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Cynthia Erivo.

Top regions in United States

Top regions ranked by reach for Aretha Franklin in United States
RegionReachAffinity
California330,5070.84×
Texas317,4411.04×
Florida259,7701.08×
New York213,4201.07×
Georgia195,6781.78×
Michigan160,9631.73×
North Carolina151,9851.42×
Illinois142,4271.2×
Pennsylvania128,6291.07×
Ohio122,9371.12×
Tennessee112,5861.57×
Virginia103,6781.19×
New Jersey93,7101.03×
Maryland87,7411.43×
Louisiana84,1721.83×
South Carolina81,5031.52×
Alabama76,8621.54×
Indiana65,8611.01×
Missouri64,6151.12×
Mississippi63,4122.16×
Massachusetts60,3600.86×
Washington57,5640.8×
Arizona51,6480.71×
Kentucky45,9521.03×
Wisconsin44,8230.84×
Minnesota39,3450.77×
Oklahoma38,8780.98×
Colorado37,9080.67×
Arkansas36,3581.24×
Connecticut34,0980.95×
Nevada31,3370.91×
Oregon30,3500.74×
Kansas24,1420.86×
Iowa21,0960.72×
Utah18,2180.57×
Washington, District of Columbia14,5741.36×
New Mexico13,3200.75×
Nebraska12,4170.69×
West Virginia12,3080.74×
Delaware11,4681.17×
Hawaii10,7260.7×
Idaho10,0970.56×
New Hampshire9,7130.69×
Rhode Island9,2460.81×
Maine9,2110.72×
Montana5,7980.59×
Alaska4,3350.57×
South Dakota4,2880.52×
North Dakota4,1900.57×
Vermont4,0530.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aretha Franklin audience
BrandAffinityCategory
Cynthia Erivo37.31×Movies & TV
Olivia Dean20.92×Music & Radio
Kristin Chenoweth28.8×Music & Radio
Angie Stone23.85×Music & Radio
Diana Ross12.49×Music & Radio
Dionne Warwick26.22×Music & Radio
Absolutely24.55×Music & Radio
Malcolm X (1992 film)12.93×Movies & TV
Al Green16.9×Music & Radio
Sam Cooke20.98×Music & Radio
D’Angelo9.28×Music & Radio
Michelle Williams (actress)11.03×Movies & TV
Luther Vandross14.29×Music & Radio
Richard Smallwood24.74×Music & Radio
D'Angelo8.88×Music & Radio
Rhythm and blues music2.4×Music & Radio
Patti LaBelle14.8×Music & Radio
Marvin Gaye14.03×Music & Radio
Ryan Coogler9.22×Music & Radio
Bank of America2.68×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aretha Franklin audience
TraitClusterScore
Community OrientationOPEN1.61
Family OrientationCONSERVATISM1.33
LGBTQ+ IdentityOPEN1.28
SpiritualityBALANCE1.24
IndulgenceJOY1.15
Career OrientationPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Aretha Franklin
CountryShare
United States41.3%
Brazil9.1%
United Kingdom9.0%

See Aretha Franklin audiences in other countries

More Soul audiences in United States

Frequently asked questions

How many fans does Aretha Franklin have in United States?

Aretha Franklin has an estimated audience of 3,564,759 people in United States, concentrated in California and Texas.

What is the gender split and age of Aretha Franklin fans?

64.6% of Aretha Franklin fans are female, 35.4% are male, with an average age of 44.2 years.

Which brands do Aretha Franklin fans like most?

Aretha Franklin fans show strongest brand affinity for Cynthia Erivo (37.31×), Olivia Dean (20.92×), and Kristin Chenoweth (28.8×) over the country average.

Where do Aretha Franklin fans live in United States?

Aretha Franklin fans in United States are most concentrated in California (reach 330,507), Texas (reach 317,441), and Florida (reach 259,770). These three regions account for the largest share of the active audience.

What other brands do Aretha Franklin fans also like?

Beyond Aretha Franklin itself, the audience over-indexes on Olivia Dean (20.92×), Kristin Chenoweth (28.8×), Angie Stone (23.85×), and Diana Ross (12.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aretha Franklin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.