Rascasse Audience Intelligence

Aretha Franklin Audience in United States

A data profile of the people who buy, follow and care about Aretha Franklin in United States — modelled from more than twelve digital signal sources. Aretha Franklin has an estimated audience of 3,623,597 people in United States.

#6among Soul in United States#1184among Person in United States#844in Music & Radio

The average Aretha Franklin fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cynthia Erivo, Olivia Dean, Kristin Chenoweth, with strongest over-indexing on Cynthia Erivo (37.31× the country average).

Demographically, the Aretha Franklin audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aretha Franklin fan in United States is more female, around 44.2 years old, with strong Spirituality tendencies and a notable affinity for Cynthia Erivo.

Category: Music & Radio · Type: Person · Subtype: Soul

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aretha Franklin profile in United States.

Audience size
3.6M
in United States
Gender
64.6%♀
35.4% male
Age
44.2
average years
Country rank
#8750
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aretha Franklin fans

64.6% are female, 35.4% are male, average age 44.2.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Aretha Franklin audience in United States
MetricValue
Female64.6%
Male35.4%
Average age44.2
Estimated audience size3,623,597
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Aretha Franklin audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3917%
40-4923%
50+33%
Fig. 04

Worldwide distribution

40.8%

of the worldwide Aretha Franklin audience comes from United States.

Worldwide audience distribution share by country for Aretha Franklin
CountryShare
United States40.8%
United Kingdom9.7%
Brazil9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aretha Franklin audience in United States is strongest.

Fig. 05

Top regions by affinity

Aretha Franklin fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~60K2.02×
02Louisiana~80K1.73×
03Georgia~200K1.59×
04Alabama~80K1.57×
05Michigan~100K1.56×
06Tennessee~100K1.48×
07South Carolina~80K1.46×
08Maryland~90K1.40×
09North Carolina~100K1.32×
10Washington, District of Columbia~10K1.22×
11Delaware~10K1.22×
12Arkansas~30K1.19×
13Illinois~100K1.17×
14Virginia~100K1.16×
15Missouri~60K1.10×
16Ohio~100K1.08×
17New Jersey~100K1.08×
18Pennsylvania~100K1.06×
19Texas~300K1.03×
20Kentucky~50K1.03×
21Indiana~70K1.02×
22Florida~200K1.01×
23Connecticut~40K1.00×
24New York~200K0.99×
25Oklahoma~40K0.98×
26Massachusetts~60K0.89×
27Nevada~30K0.87×
28Rhode Island~10K0.87×
29Wisconsin~50K0.86×
30Kansas~20K0.86×
31California~300K0.85×
32New Mexico~10K0.82×
33Washington~60K0.81×
34Minnesota~40K0.80×
35West Virginia~10K0.79×
36Maine~10K0.79×
37Oregon~30K0.78×
38Arizona~60K0.77×
39New Hampshire~10K0.77×
40Iowa~20K0.75×
41Nebraska~10K0.75×
42Hawaii~10K0.75×
43Alaska~6K0.75×
44Colorado~40K0.74×
45Vermont~5K0.73×
46Montana~7K0.72×
47North Dakota~5K0.70×
48Idaho~10K0.68×
49South Dakota~5K0.66×
50Utah~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Aretha Franklin, United States
0.64×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aretha Franklin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aretha Franklin audience
#·InterestCategoryAffinity×
01Cynthia ErivoMovies & TV37.31×
02Peabo BrysonMusic & Radio29.12×
03Kristin ChenowethMusic & Radio28.80×
04Dionne WarwickMusic & Radio26.22×
05Richard SmallwoodMusic & Radio24.74×
06AbsolutelyMusic & Radio24.55×
07Angie StoneMusic & Radio23.85×
08Sam CookeMusic & Radio20.98×
09Olivia DeanMusic & Radio20.92×
10Al GreenMusic & Radio16.90×
11Luther VandrossMusic & Radio14.29×
12Malcolm X (1992 film)Movies & TV12.93×
13Diana RossMusic & Radio12.49×
14Regina HallMovies & TV10.79×
15Sasha Obama.Politics & Society9.51×
16D’AngeloMusic & Radio9.28×
17Hakeem JeffriesPolitics & Society9.17×
18D'AngeloMusic & Radio8.88×
19Madea's Class ReunionMovies & TV4.57×
20Dick Van DykeMovies & TV3.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aretha Franklin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aretha Franklin audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.50×
Community OrientationOPEN1.27×
TraditionCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aretha Franklin audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.68×
Luxury OrientationPREMIUM0.70×
Early Adopter MentalityPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aretha Franklin have in United States?

Aretha Franklin has an estimated audience of 3,623,597 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Aretha Franklin fans?

64.6% of Aretha Franklin fans are female, 35.4% are male, with an average age of 44.2 years.

03

Which brands do Aretha Franklin fans like most?

Aretha Franklin fans show strongest brand affinity for Cynthia Erivo (37.31×), Olivia Dean (20.92×), and Kristin Chenoweth (28.8×) over the country average.

04

Where do Aretha Franklin fans live in United States?

Aretha Franklin fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Aretha Franklin fans also like?

Beyond Aretha Franklin itself, the audience over-indexes on Olivia Dean (20.92×), Kristin Chenoweth (28.8×), Peabo Bryson (29.12×), and Sasha Obama. (9.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Aretha Franklin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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