Rascasse Audience Intelligence

Richard Smallwood Audience in United States

A data profile of the people who buy, follow and care about Richard Smallwood in United States — modelled from more than twelve digital signal sources. Richard Smallwood has an estimated audience of 843,074 people in United States.

#3among Gospel in United States#6086among Person in United States#3515in Music & Radio

The average Richard Smallwood fan in United States is 46.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Georgia, Maryland.

Top brand affinities include Aretha Franklin, Religion, CNN, with strongest over-indexing on Aretha Franklin (24.74× the country average).

Demographically, the Richard Smallwood audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Richard Smallwood fan in United States is more female, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for Aretha Franklin.

Category: Music & Radio · Type: Person · Subtype: Gospel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Richard Smallwood profile in United States.

Audience size
843K
in United States
Gender
69.2%♀
30.8% male
Age
46.7
average years
Country rank
#26527
Person in United States
Fig. 01

Search interest · 12-month trend

+104%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Richard Smallwood fans

69.2% are female, 30.8% are male, average age 46.7.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Richard Smallwood audience in United States
MetricValue
Female69.2%
Male30.8%
Average age46.7
Estimated audience size843,074
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Richard Smallwood audience in United States
Age bracketShare%
16-1911%
20-298%
30-3914%
40-4927%
50+40%
Fig. 04

Worldwide distribution

99.4%

of the worldwide Richard Smallwood audience comes from United States.

Worldwide audience distribution share by country for Richard Smallwood
CountryShare
United States99.4%
Germany0.4%
Italy0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Richard Smallwood audience in United States is strongest.

Fig. 05

Top regions by affinity

Richard Smallwood fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~60K4.39×
02Washington, District of Columbia~9K3.61×
03Mississippi~20K2.93×
04Georgia~70K2.90×
05Alabama~30K2.66×
06North Carolina~60K2.29×
07South Carolina~30K2.27×
08Virginia~40K2.12×
09Louisiana~20K2.08×
10Delaware~4K1.95×
11Tennessee~30K1.75×
12Illinois~30K1.26×
13Arkansas~9K1.26×
14Michigan~30K1.20×
15Texas~80K1.06×
16Ohio~30K1.03×
17Indiana~20K1.00×
18Missouri~10K0.99×
19New Jersey~20K0.98×
20Pennsylvania~30K0.96×
21Florida~50K0.95×
22Kentucky~9K0.87×
23Alaska~1K0.83×
24Vermont~1K0.83×
25North Dakota~1K0.82×
26Connecticut~7K0.81×
27Montana~2K0.81×
28South Dakota~2K0.80×
29New York~40K0.79×
30Oklahoma~7K0.74×
31Idaho~3K0.71×
32West Virginia~3K0.71×
33New Hampshire~2K0.69×
34Maine~2K0.69×
35Rhode Island~2K0.69×
36Hawaii~2K0.67×
37Nevada~5K0.64×
38Kansas~4K0.64×
39New Mexico~3K0.62×
40Nebraska~3K0.61×
41Utah~4K0.60×
42Iowa~4K0.54×
43Wisconsin~6K0.48×
44Oregon~4K0.46×
45California~40K0.45×
46Arizona~7K0.43×
47Massachusetts~7K0.42×
48Minnesota~5K0.42×
49Colorado~5K0.41×
50Washington~6K0.38×
Fig. 06

Affinity by region

Affinity by region — Richard Smallwood, United States
0.38×1.00×4.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Richard Smallwood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Richard Smallwood audience
#·InterestCategoryAffinity×
01Aretha FranklinMusic & Radio24.74×
02Boyz II MenMusic & Radio21.34×
03Denzel WashingtonMovies & TV6.63×
04FedExBusiness & Career4.07×
05TV game showsMovies & TV3.65×
06Barack ObamaPolitics & Society3.50×
07TV talkshowsMovies & TV3.38×
08ReligionBusiness & Career3.14×
09CNNMovies & TV3.06×
10TMZInternet & Social Media3.01×
11Nonprofit organizationPolitics & Society2.51×
12BankingBusiness & Career2.41×
13Breaking newsMovies & TV2.32×
14Beauty salonsBeauty & Wellness2.28×
15Health careBusiness & Career2.18×
16RecipesFood & Beverages2.10×
17XInternet & Social Media2.04×
18WalmartShopping2.04×
19MedicineBusiness & Career2.02×
20CookingFood & Beverages1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Richard Smallwood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Richard Smallwood audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.13×
Urban LifestyleOPEN2.46×
SpiritualityBALANCE2.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Richard Smallwood audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.33×
Luxury OrientationPREMIUM0.60×
Pet OwnershipJOY0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Richard Smallwood have in United States?

Richard Smallwood has an estimated audience of 843,074 people in United States, concentrated in Texas and Georgia.

02

What is the gender split and age of Richard Smallwood fans?

69.2% of Richard Smallwood fans are female, 30.8% are male, with an average age of 46.7 years.

03

Which brands do Richard Smallwood fans like most?

Richard Smallwood fans show strongest brand affinity for Aretha Franklin (24.74×), Religion (3.14×), and CNN (3.06×) over the country average.

04

Where do Richard Smallwood fans live in United States?

Richard Smallwood fans in United States are most concentrated in Texas (reach ~80K), Georgia (reach ~70K), and Maryland (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Richard Smallwood fans also like?

Beyond Richard Smallwood itself, the audience over-indexes on Religion (3.14×), CNN (3.06×), FedEx (4.07×), and TV talkshows (3.38×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Gospel audiences in United States

See Richard Smallwood audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Richard Smallwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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