Richard Smallwood Audience in United States

Richard Smallwood has an estimated audience of 825,459 people in United States. 69.2% are female, 30.8% are male, average age 46.7. Top regions: Georgia, Texas, Maryland. Top brand affinities: Real property, Aretha Franklin, Public administration, Dentistry, Religion.

The average Richard Smallwood fan in United States is 46.7 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Texas, Maryland. Top brand affinities include Real property, Aretha Franklin, Public administration, with strongest over-indexing on Real property (3.23× the country average). Demographically, the Richard Smallwood audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Gospel

Demographics of Richard Smallwood fans

Demographic split for Richard Smallwood audience in United States
MetricValue
Female69.2%
Male30.8%
Average age46.7
Estimated audience size825,459

Audience persona

The typical Richard Smallwood fan in United States is more female, around 46.7 years old, with strong Spirituality tendencies and a notable affinity for Real property.

Top regions in United States

Top regions ranked by reach for Richard Smallwood in United States
RegionReachAffinity
Georgia65,6892.58×
Texas64,9460.92×
Maryland59,4524.19×
North Carolina51,5212.07×
Florida42,7930.77×
Virginia39,9611.99×
California37,3610.41×
New York32,5660.71×
Illinois28,1181.02×
Alabama27,9922.43×
Tennessee26,2041.58×
Ohio24,9290.98×
South Carolina23,5991.9×
Pennsylvania23,3710.84×
Michigan22,8521.06×
New Jersey20,1140.96×
Louisiana20,0041.88×
Mississippi14,2642.1×
Washington, District of Columbia12,6165.08×
Missouri12,4920.94×
Indiana12,2260.81×
Kentucky9,3040.9×
Connecticut9,0951.1×
Arkansas7,1851.06×
Arizona5,8440.35×
Massachusetts5,5480.34×
Oklahoma5,2380.57×
Washington4,1730.25×
Nevada3,8850.49×
Delaware3,7191.63×
Wisconsin3,7030.3×
Colorado2,9220.22×
Minnesota2,6650.23×
Kansas2,4670.38×
West Virginia1,7000.44×
Oregon1,5340.16×
Nebraska1,4690.35×
Alaska1,4540.82×
Idaho1,3450.32×
Hawaii1,2850.36×
Iowa1,2770.19×
Montana1,2670.55×
South Dakota1,2510.66×
North Dakota1,2180.72×
New Hampshire1,2000.37×
Wyoming1,1780.96×
New Mexico1,1690.28×
Rhode Island1,1590.44×
Maine1,1580.39×
Utah1,1440.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Richard Smallwood audience
BrandAffinityCategory
Real property3.23×Home & Garden
Aretha Franklin9.22×Music & Radio
Public administration5.76×Business & Career
Dentistry2.83×Business & Career
Religion1.77×Business & Career
New Testament4.71×Politics & Society
Gospel music2.29×Music & Radio
TMZ1.99×Internet & Social Media
J. C. Penney2.2×Shopping
LeBron James2.54×Sports
Gregory Porter27.96×Music & Radio
Shellfish4.52×Food & Beverages
Soul music1.66×Music & Radio
Dollar General1.6×Shopping
Viola Davis7×Movies & TV
Michael B. Jordan3.2×Movies & TV
Melanin4.57×Beauty & Wellness
TV talkshows1.85×Movies & TV
Jesus1.67×Politics & Society
Texas Roadhouse1.52×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Richard Smallwood audience
TraitClusterScore
SpiritualityBALANCE1.5
Urban LifestyleOPEN1.43
PatriotismCONSERVATISM1.39
Career OrientationPOWER1.31
Community OrientationOPEN1.21
Quality AwarenessPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Richard Smallwood
CountryShare
United States99.3%
Germany0.4%
Italy0.2%

See Richard Smallwood audiences in other countries

More Gospel audiences in United States

Frequently asked questions

How many fans does Richard Smallwood have in United States?

Richard Smallwood has an estimated audience of 825,459 people in United States, concentrated in Georgia and Texas.

What is the gender split and age of Richard Smallwood fans?

69.2% of Richard Smallwood fans are female, 30.8% are male, with an average age of 46.7 years.

Which brands do Richard Smallwood fans like most?

Richard Smallwood fans show strongest brand affinity for Real property (3.23×), Aretha Franklin (9.22×), and Public administration (5.76×) over the country average.

Where do Richard Smallwood fans live in United States?

Richard Smallwood fans in United States are most concentrated in Georgia (reach 65,689), Texas (reach 64,946), and Maryland (reach 59,452). These three regions account for the largest share of the active audience.

What other brands do Richard Smallwood fans also like?

Beyond Richard Smallwood itself, the audience over-indexes on Aretha Franklin (9.22×), Public administration (5.76×), Dentistry (2.83×), and Religion (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Richard Smallwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.