A data profile of the people who buy, follow and care about CeCe Winans in United States — modelled from more than twelve digital signal sources. CeCe Winans has an estimated audience of 1,612,620 people in United States.
The average CeCe Winans fan in United States is 45.4 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, Florida, Georgia.
Top brand affinities include Magic Johnson, QVC, Thandie Newton, with strongest over-indexing on Magic Johnson (18.93× the country average).
Demographically, the CeCe Winans audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Spirituality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical CeCe Winans fan in United States is more female, around 45.4 years old, with strong Spirituality tendencies and a notable affinity for Magic Johnson.
The key figures that characterise the CeCe Winans profile in United States.
69.6% are female, 30.4% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 45.4 |
| Estimated audience size | 1,612,620 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 9% | |
| 30-39 | 15% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide CeCe Winans audience comes from United States.
| Country | Share |
|---|---|
| United States | 76.9% |
| South Africa | 6.7% |
| Canada | 3.5% |
Where the CeCe Winans audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~40K | 2.82× | |
| 02 | Alabama | ~60K | 2.55× | |
| 03 | Tennessee | ~80K | 2.32× | |
| 04 | Louisiana | ~50K | 2.18× | |
| 05 | South Carolina | ~50K | 2.09× | |
| 06 | Georgia | ~100K | 2.07× | |
| 07 | Arkansas | ~30K | 1.86× | |
| 08 | North Carolina | ~90K | 1.74× | |
| 09 | Oklahoma | ~30K | 1.44× | |
| 10 | Kentucky | ~30K | 1.42× | |
| 11 | Delaware | ~6K | 1.39× | |
| 12 | Virginia | ~60K | 1.37× | |
| 13 | Maryland | ~40K | 1.33× | |
| 14 | Indiana | ~40K | 1.20× | |
| 15 | Florida | ~100K | 1.19× | |
| 16 | West Virginia | ~9K | 1.18× | |
| 17 | Missouri | ~30K | 1.14× | |
| 18 | Ohio | ~60K | 1.11× | |
| 19 | Texas | ~200K | 1.10× | |
| 20 | Michigan | ~50K | 1.10× | |
| 21 | Kansas | ~10K | 1.04× | |
| 22 | Washington, District of Columbia | ~5K | 0.91× | |
| 23 | Hawaii | ~6K | 0.85× | |
| 24 | Pennsylvania | ~50K | 0.82× | |
| 25 | Connecticut | ~10K | 0.81× | |
| 26 | Nebraska | ~7K | 0.80× | |
| 27 | Illinois | ~40K | 0.78× | |
| 28 | Iowa | ~10K | 0.76× | |
| 29 | New Jersey | ~30K | 0.72× | |
| 30 | Minnesota | ~20K | 0.71× | |
| 31 | New York | ~60K | 0.69× | |
| 32 | South Dakota | ~3K | 0.69× | |
| 33 | Montana | ~3K | 0.68× | |
| 34 | Wisconsin | ~20K | 0.67× | |
| 35 | North Dakota | ~2K | 0.67× | |
| 36 | Alaska | ~2K | 0.61× | |
| 37 | Arizona | ~20K | 0.60× | |
| 38 | Colorado | ~20K | 0.58× | |
| 39 | New Mexico | ~5K | 0.57× | |
| 40 | Vermont | ~2K | 0.57× | |
| 41 | Rhode Island | ~3K | 0.56× | |
| 42 | Idaho | ~4K | 0.54× | |
| 43 | Maine | ~3K | 0.54× | |
| 44 | Massachusetts | ~20K | 0.52× | |
| 45 | Nevada | ~8K | 0.52× | |
| 46 | California | ~90K | 0.51× | |
| 47 | New Hampshire | ~3K | 0.51× | |
| 48 | Washington | ~20K | 0.47× | |
| 49 | Oregon | ~9K | 0.47× | |
| 50 | Utah | ~5K | 0.33× |
The strongest cross-interests of the CeCe Winans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thandie Newton | Movies & TV | 20.00× | ||
| 02 | Ronaldinho | Sports | 20.00× | ||
| 03 | Tim Duncan | Sports | 20.00× | ||
| 04 | Leicester City F.C. | Sports | 20.00× | ||
| 05 | Bill Russell | Sports | 20.00× | ||
| 06 | Crystal Palace F.C. | Sports | 19.46× | ||
| 07 | Magic Johnson | Sports | 18.93× | ||
| 08 | Kareem Abdul-Jabbar | Sports | 15.37× | ||
| 09 | Larry Bird | Sports | 15.30× | ||
| 10 | QVC | Movies & TV | 7.61× | ||
| 11 | Drudge Report | Sports | 7.58× | ||
| 12 | FedEx | Business & Career | 5.62× | ||
| 13 | New York Post | News | 5.32× | ||
| 14 | Discount stores | Shopping | 4.35× | ||
| 15 | Mortgage loans | Business & Career | 3.95× | ||
| 16 | TMZ | Internet & Social Media | 3.11× | ||
| 17 | TV talkshows | Movies & TV | 3.07× | ||
| 18 | Shopping malls | Shopping | 3.00× | ||
| 19 | McDonald's | Food & Beverages | 2.52× | ||
| 20 | Religion | Business & Career | 2.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.12× | |
| Family Orientation | CONSERVATISM | 1.98× | |
| Patriotism | CONSERVATISM | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.73× | |
| Early Adopter Mentality | POWER | 0.74× | |
| Pet Ownership | JOY | 0.79× |
CeCe Winans has an estimated audience of 1,612,620 people in United States, concentrated in Texas and Florida.
69.6% of CeCe Winans fans are female, 30.4% are male, with an average age of 45.4 years.
CeCe Winans fans show strongest brand affinity for Magic Johnson (18.93×), QVC (7.61×), and Thandie Newton (20×) over the country average.
CeCe Winans fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~100K), and Georgia (reach ~100K). These three regions account for the largest share of the active audience.
Beyond CeCe Winans itself, the audience over-indexes on QVC (7.61×), Thandie Newton (20×), FedEx (5.62×), and Drudge Report (7.58×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for CeCe Winans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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