A data profile of the people who buy, follow and care about Montell Jordan in United States — modelled from more than twelve digital signal sources. Montell Jordan has an estimated audience of 508,631 people in United States.
The average Montell Jordan fan in United States is 41.0 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Ja Rule, Luther Vandross, Tyrese Gibson, with strongest over-indexing on Ja Rule (72.25× the country average).
Demographically, the Montell Jordan audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Montell Jordan fan in United States is balanced, around 41.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ja Rule.
The key figures that characterise the Montell Jordan profile in United States.
53.4% are female, 46.6% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 41.0 |
| Estimated audience size | 508,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 19% | |
| 30-39 | 31% | |
| 40-49 | 34% | |
| 50+ | 10% |
of the worldwide Montell Jordan audience comes from United States.
| Country | Share |
|---|---|
| United States | 82.0% |
| United Kingdom | 4.3% |
| Canada | 2.6% |
Where the Montell Jordan audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~30K | 2.18× | |
| 02 | Mississippi | ~8K | 1.92× | |
| 03 | Maryland | ~10K | 1.57× | |
| 04 | Louisiana | ~10K | 1.56× | |
| 05 | South Carolina | ~10K | 1.54× | |
| 06 | Alabama | ~10K | 1.52× | |
| 07 | North Carolina | ~20K | 1.42× | |
| 08 | Virginia | ~20K | 1.34× | |
| 09 | Delaware | ~2K | 1.34× | |
| 10 | Washington, District of Columbia | ~2K | 1.32× | |
| 11 | West Virginia | ~3K | 1.23× | |
| 12 | Tennessee | ~10K | 1.22× | |
| 13 | Nevada | ~6K | 1.21× | |
| 14 | Ohio | ~20K | 1.19× | |
| 15 | Michigan | ~20K | 1.19× | |
| 16 | Arizona | ~10K | 1.10× | |
| 17 | Arkansas | ~4K | 1.10× | |
| 18 | California | ~60K | 1.07× | |
| 19 | Missouri | ~8K | 1.07× | |
| 20 | Florida | ~30K | 1.05× | |
| 21 | Illinois | ~20K | 1.04× | |
| 22 | Oklahoma | ~6K | 1.04× | |
| 23 | New Jersey | ~10K | 1.03× | |
| 24 | Connecticut | ~5K | 1.02× | |
| 25 | Rhode Island | ~2K | 1.02× | |
| 26 | Texas | ~40K | 1.01× | |
| 27 | New York | ~30K | 1.01× | |
| 28 | Pennsylvania | ~20K | 1.01× | |
| 29 | Indiana | ~9K | 1.00× | |
| 30 | Kentucky | ~6K | 0.97× | |
| 31 | Minnesota | ~6K | 0.87× | |
| 32 | Hawaii | ~2K | 0.83× | |
| 33 | Washington | ~8K | 0.82× | |
| 34 | Maine | ~1K | 0.82× | |
| 35 | Alaska | <1K | 0.82× | |
| 36 | Kansas | ~3K | 0.81× | |
| 37 | New Mexico | ~2K | 0.81× | |
| 38 | Massachusetts | ~8K | 0.79× | |
| 39 | North Dakota | <1K | 0.79× | |
| 40 | Vermont | <1K | 0.79× | |
| 41 | South Dakota | <1K | 0.78× | |
| 42 | Wisconsin | ~6K | 0.77× | |
| 43 | Nebraska | ~2K | 0.77× | |
| 44 | New Hampshire | ~1K | 0.76× | |
| 45 | Colorado | ~6K | 0.75× | |
| 46 | Montana | ~1K | 0.75× | |
| 47 | Oregon | ~4K | 0.74× | |
| 48 | Iowa | ~3K | 0.70× | |
| 49 | Idaho | ~2K | 0.69× | |
| 50 | Utah | ~3K | 0.60× |
The strongest cross-interests of the Montell Jordan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ja Rule | Music & Radio | 72.25× | ||
| 02 | Luther Vandross | Music & Radio | 51.13× | ||
| 03 | Tyrese Gibson | Music & Radio | 48.21× | ||
| 04 | Marques Houston | Music & Radio | 46.43× | ||
| 05 | Faith Evans | Music & Radio | 43.64× | ||
| 06 | Tatyana Ali | Movies & TV | 42.28× | ||
| 07 | Missy Elliott | Music & Radio | 37.87× | ||
| 08 | Wale (rapper) | Music & Radio | 31.76× | ||
| 09 | Gunna | Music & Radio | 31.31× | ||
| 10 | Bernie Mac | Movies & TV | 28.13× | ||
| 11 | Toni Braxton | Music & Radio | 27.50× | ||
| 12 | Akon | Music & Radio | 26.52× | ||
| 13 | Nelly | Music & Radio | 24.99× | ||
| 14 | Trey Songz | Music & Radio | 23.50× | ||
| 15 | Jennifer Hudson | Music & Radio | 22.38× | ||
| 16 | Christina Milian | Music & Radio | 21.78× | ||
| 17 | T.I. | Music & Radio | 21.48× | ||
| 18 | Marvin Gaye | Music & Radio | 19.10× | ||
| 19 | Chris Tucker | Movies & TV | 14.75× | ||
| 20 | Teyana Taylor | Movies & TV | 10.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.85× | |
| Convenience Orientation | PREMIUM | 1.70× | |
| Career Orientation | POWER | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.58× | |
| Pet Ownership | JOY | 0.68× | |
| Design Affinity | PREMIUM | 0.71× |
Montell Jordan has an estimated audience of 508,631 people in United States, concentrated in California and Texas.
53.4% of Montell Jordan fans are female, 46.6% are male, with an average age of 41.0 years.
Montell Jordan fans show strongest brand affinity for Ja Rule (72.25×), Luther Vandross (51.13×), and Tyrese Gibson (48.21×) over the country average.
Montell Jordan fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Montell Jordan itself, the audience over-indexes on Luther Vandross (51.13×), Tyrese Gibson (48.21×), Bernie Mac (28.13×), and Faith Evans (43.64×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Montell Jordan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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