Shirley Caesar Audience in United States

Shirley Caesar has an estimated audience of 452,172 people in United States. 79.9% are female, 20.1% are male, average age 45.5. Top regions: Texas, Georgia, North Carolina. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Microblogging, Tyler Perry.

The average Shirley Caesar fan in United States is 45.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, North Carolina. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, with strongest over-indexing on Autism Awareness (10.92× the country average). Demographically, the Shirley Caesar audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Gospel

Demographics of Shirley Caesar fans

Demographic split for Shirley Caesar audience in United States
MetricValue
Female79.9%
Male20.1%
Average age45.5
Estimated audience size452,172

Audience persona

The typical Shirley Caesar fan in United States is more female, around 45.5 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Shirley Caesar in United States
RegionReachAffinity
Texas46,3491.19×
Georgia44,9983.23×
North Carolina43,1433.17×
Florida36,4831.19×
Alabama31,5504.99×
South Carolina23,2333.42×
California19,7520.4×
New York19,2110.76×
Louisiana18,2263.13×
Virginia17,8061.62×
Mississippi17,3834.67×
Maryland15,4481.99×
Tennessee14,5931.61×
Illinois12,7080.84×
Ohio11,7060.84×
Michigan11,2770.95×
Pennsylvania10,2360.67×
New Jersey8,5660.74×
Missouri7,4891.03×
Arkansas7,0911.9×
Indiana5,5400.67×
Arizona4,2840.46×
Oklahoma3,8920.78×
Connecticut3,4940.77×
Kentucky3,4520.61×
Washington, District of Columbia2,8502.1×
Wisconsin2,6690.39×
Massachusetts2,6340.3×
Nevada2,4230.55×
Washington1,9140.21×
Colorado1,6870.24×
Delaware1,6371.31×
Minnesota1,5780.24×
Kansas1,5180.43×
Nebraska9580.42×
Iowa9340.25×
Oregon7570.15×
West Virginia6700.32×
New Hampshire6270.35×
New Mexico4520.2×
Rhode Island4240.29×
Hawaii3890.2×
Alaska2890.3×
Utah2510.06×
Maine2060.13×
Idaho1690.07×
North Dakota1650.18×
Montana1590.13×
South Dakota1570.15×
Wyoming1480.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shirley Caesar audience
BrandAffinityCategory
Autism Awareness10.92×Health
Diabetes mellitus awareness7.22×Health
Singer-songwriter3.5×Music & Radio
Microblogging7.52×Technology & Electronics
Tyler Perry8.56×Movies & TV
Kia Sportage15.59×Cars & Mobility
Teyana Taylor6.75×Movies & TV
Income tax7.74×Business & Career
Bernie Mac11.27×Movies & TV
Borussia Dortmund12.08×Sports
Ronaldinho15.59×Sports
Google Maps2.39×Internet & Social Media
FC Bayern Munich4×Sports
Indeed.com2.33×Business & Career
TMZ2.48×Internet & Social Media
Capital One2.2×Business & Career
Horoscope5.04×Health
Cardi B4.19×Music & Radio
Leicester City F.C.12.64×Sports
Nicki Minaj3.92×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shirley Caesar audience
TraitClusterScore
Risk AppetiteTHRILL1.38
Luxury OrientationPREMIUM1.38
Community OrientationOPEN1.25
Family OrientationCONSERVATISM1.25
Career OrientationPOWER1.15
PatriotismCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Shirley Caesar
CountryShare
United States96.8%
South Africa2.7%
Germany0.4%

See Shirley Caesar audiences in other countries

More Gospel audiences in United States

Frequently asked questions

How many fans does Shirley Caesar have in United States?

Shirley Caesar has an estimated audience of 452,172 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Shirley Caesar fans?

79.9% of Shirley Caesar fans are female, 20.1% are male, with an average age of 45.5 years.

Which brands do Shirley Caesar fans like most?

Shirley Caesar fans show strongest brand affinity for Autism Awareness (10.92×), Diabetes mellitus awareness (7.22×), and Singer-songwriter (3.5×) over the country average.

Where do Shirley Caesar fans live in United States?

Shirley Caesar fans in United States are most concentrated in Texas (reach 46,349), Georgia (reach 44,998), and North Carolina (reach 43,143). These three regions account for the largest share of the active audience.

What other brands do Shirley Caesar fans also like?

Beyond Shirley Caesar itself, the audience over-indexes on Diabetes mellitus awareness (7.22×), Singer-songwriter (3.5×), Microblogging (7.52×), and Tyler Perry (8.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shirley Caesar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.