Rascasse Audience Intelligence

Shirley Caesar Audience in United States

A data profile of the people who buy, follow and care about Shirley Caesar in United States — modelled from more than twelve digital signal sources. Shirley Caesar has an estimated audience of 454,888 people in United States.

#6among Gospel in United States#9459among Person in United States#5449in Music & Radio

The average Shirley Caesar fan in United States is 45.5 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Georgia, Texas.

Top brand affinities include FedEx, QVC, Mortgage loans, with strongest over-indexing on FedEx (5.37× the country average).

Demographically, the Shirley Caesar audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shirley Caesar fan in United States is more female, around 45.5 years old, with strong Convenience Orientation tendencies and a notable affinity for FedEx.

Category: Music & Radio · Type: Person · Subtype: Gospel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shirley Caesar profile in United States.

Audience size
455K
in United States
Gender
79.9%♀
20.1% male
Age
45.5
average years
Country rank
#38723
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shirley Caesar fans

79.9% are female, 20.1% are male, average age 45.5.

Fig. 02

Gender split

79.9%
Female
20.1%
Male
Demographic split for Shirley Caesar audience in United States
MetricValue
Female79.9%
Male20.1%
Average age45.5
Estimated audience size454,888
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Shirley Caesar audience in United States
Age bracketShare%
16-194%
20-2911%
30-3924%
40-4938%
50+23%
Fig. 04

Worldwide distribution

96.8%

of the worldwide Shirley Caesar audience comes from United States.

Worldwide audience distribution share by country for Shirley Caesar
CountryShare
United States96.8%
South Africa2.6%
Germany0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shirley Caesar audience in United States is strongest.

Fig. 05

Top regions by affinity

Shirley Caesar fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K4.41×
02Alabama~30K4.25×
03North Carolina~40K3.22×
04South Carolina~20K3.20×
05Georgia~40K3.13×
06Louisiana~20K3.03×
07Maryland~20K2.13×
08Arkansas~8K2.10×
09Washington, District of Columbia~3K2.04×
10Tennessee~10K1.63×
11Delaware~2K1.62×
12Virginia~20K1.59×
13Florida~40K1.19×
14Texas~40K1.10×
15Missouri~7K0.97×
16Michigan~10K0.96×
17Ohio~10K0.86×
18Illinois~10K0.85×
19South Dakota<1K0.84×
20Vermont<1K0.84×
21Montana~1K0.83×
22North Dakota<1K0.83×
23New Jersey~9K0.82×
24Oklahoma~4K0.82×
25Alaska<1K0.82×
26Idaho~2K0.81×
27Maine~1K0.78×
28Connecticut~3K0.77×
29New York~20K0.73×
30Utah~3K0.73×
31Indiana~6K0.72×
32Rhode Island~1K0.72×
33Pennsylvania~10K0.71×
34Hawaii~1K0.71×
35Kentucky~4K0.70×
36West Virginia~1K0.70×
37Nevada~3K0.69×
38New Hampshire~1K0.68×
39New Mexico~1K0.66×
40Nebraska~1K0.65×
41Kansas~2K0.63×
42Iowa~2K0.57×
43Wisconsin~4K0.52×
44Oregon~3K0.52×
45Arizona~5K0.50×
46Minnesota~3K0.45×
47Colorado~3K0.43×
48Massachusetts~4K0.42×
49California~20K0.41×
50Washington~4K0.39×
Fig. 06

Affinity by region

Affinity by region — Shirley Caesar, United States
0.39×1.00×4.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shirley Caesar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shirley Caesar audience
#·InterestCategoryAffinity×
01RonaldinhoSports15.59×
02Jamie FoxxMovies & TV10.70×
03Tyler PerryMovies & TV8.54×
04Serena WilliamsSports7.15×
05QVCMovies & TV7.08×
06Teyana TaylorMovies & TV7.00×
07LotteryGames6.03×
08FedExBusiness & Career5.37×
09Online bankingBusiness & Career5.31×
10Michelle ObamaPolitics & Society5.20×
11Discount storesShopping4.54×
12Mortgage loansBusiness & Career3.86×
13TMZInternet & Social Media3.71×
14Vehicle insuranceCars & Mobility3.63×
15TV talkshowsMovies & TV3.39×
16Shopping mallsShopping3.00×
17SubwayFood & Beverages2.90×
18Pizza HutFood & Beverages2.79×
19McDonald'sFood & Beverages2.78×
20ReligionBusiness & Career2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shirley Caesar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shirley Caesar audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.11×
Family OrientationCONSERVATISM2.05×
Price SensitivityPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shirley Caesar audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.67×
Early Adopter MentalityPOWER0.69×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shirley Caesar have in United States?

Shirley Caesar has an estimated audience of 454,888 people in United States, concentrated in North Carolina and Georgia.

02

What is the gender split and age of Shirley Caesar fans?

79.9% of Shirley Caesar fans are female, 20.1% are male, with an average age of 45.5 years.

03

Which brands do Shirley Caesar fans like most?

Shirley Caesar fans show strongest brand affinity for FedEx (5.37×), QVC (7.08×), and Mortgage loans (3.86×) over the country average.

04

Where do Shirley Caesar fans live in United States?

Shirley Caesar fans in United States are most concentrated in North Carolina (reach ~40K), Georgia (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Shirley Caesar fans also like?

Beyond Shirley Caesar itself, the audience over-indexes on QVC (7.08×), Mortgage loans (3.86×), Discount stores (4.54×), and TMZ (3.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gospel audiences in United States

See Shirley Caesar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shirley Caesar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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