Kareem Abdul-Jabbar Audience in United States

Kareem Abdul-Jabbar logo

Kareem Abdul-Jabbar has an estimated audience of 2,175,518 people in United States. 31.3% are female, 68.7% are male, average age 40.6. Top regions: California, Texas, New York. Top brand affinities: Bill Russell, Karl Malone, Wilt Chamberlain, John Stockton, Magic Johnson.

The average Kareem Abdul-Jabbar fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bill Russell, Karl Malone, Wilt Chamberlain, with strongest over-indexing on Bill Russell (377× the country average). Demographically, the Kareem Abdul-Jabbar audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Kareem Abdul-Jabbar fans

Demographic split for Kareem Abdul-Jabbar audience in United States
MetricValue
Female31.3%
Male68.7%
Average age40.6
Estimated audience size2,175,518

Audience persona

The typical Kareem Abdul-Jabbar fan in United States is more male, around 40.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bill Russell.

Top regions in United States

Top regions ranked by reach for Kareem Abdul-Jabbar in United States
RegionReachAffinity
California276,8971.16×
Texas188,8561.01×
New York141,5731.16×
Florida130,9600.89×
Illinois84,7211.17×
Ohio79,8021.19×
Pennsylvania79,5171.09×
Georgia79,2901.18×
North Carolina75,3091.15×
Michigan66,7951.17×
New Jersey64,3781.16×
Virginia57,7391.09×
Massachusetts50,8421.19×
Indiana50,4031.27×
Tennessee45,0661.03×
Arizona42,8950.97×
Maryland42,5101.14×
Wisconsin41,1871.26×
Washington40,0580.92×
Missouri37,2011.06×
Alabama33,5211.1×
South Carolina32,8531×
Kentucky32,2381.18×
Minnesota31,0541×
Colorado30,4810.89×
Louisiana30,3251.08×
Oklahoma26,7381.11×
Connecticut24,0131.1×
Oregon22,2390.89×
Mississippi19,4521.09×
Nevada19,0950.91×
Iowa17,8040.99×
Arkansas17,7070.99×
Kansas16,9250.99×
Utah15,3710.79×
Nebraska10,5690.97×
West Virginia9,2610.91×
Idaho8,7650.8×
New Mexico8,1130.74×
Hawaii7,8780.84×
New Hampshire7,5580.88×
Maine6,7950.87×
Washington, District of Columbia6,6201.01×
Rhode Island6,2480.9×
Delaware5,9250.99×
Montana5,0810.84×
South Dakota4,0990.82×
North Dakota3,8710.87×
Alaska3,4790.75×
Vermont2,9870.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kareem Abdul-Jabbar audience
BrandAffinityCategory
Bill Russell377×Sports
Karl Malone313.04×Sports
Wilt Chamberlain174.27×Sports
John Stockton294.46×Sports
Magic Johnson125.95×Sports
Hakeem Olajuwon166.7×Sports
Larry Bird90.52×Sports
Charles Barkley100.2×Sports
Chris Bosh149.05×Sports
Reggie Miller114.45×Sports
Calvin Johnson122.84×Sports
Ray Allen126.3×Sports
Ed Reed92.29×Sports
Giannis Antetokounmpo23.46×Sports
DeSean Jackson88.79×Sports
La Marca Prosecco99.59×Food & Beverages
Dirk Nowitzki52.04×Sports
Troy Polamalu49.54×Sports
Skylar Diggins54.23×Sports
Josh Gordon63.3×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kareem Abdul-Jabbar audience
TraitClusterScore
Early Adopter MentalityPOWER1.58
LGBTQ+ IdentityOPEN1.37
Community OrientationOPEN1.31
Social Media UsageJOY1.23
Luxury OrientationPREMIUM1.18
IndulgenceJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Kareem Abdul-Jabbar
CountryShare
United States50.8%
United Kingdom4.3%
Brazil3.7%

See Kareem Abdul-Jabbar audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Kareem Abdul-Jabbar have in United States?

Kareem Abdul-Jabbar has an estimated audience of 2,175,518 people in United States, concentrated in California and Texas.

What is the gender split and age of Kareem Abdul-Jabbar fans?

31.3% of Kareem Abdul-Jabbar fans are female, 68.7% are male, with an average age of 40.6 years.

Which brands do Kareem Abdul-Jabbar fans like most?

Kareem Abdul-Jabbar fans show strongest brand affinity for Bill Russell (377×), Karl Malone (313.04×), and Wilt Chamberlain (174.27×) over the country average.

Where do Kareem Abdul-Jabbar fans live in United States?

Kareem Abdul-Jabbar fans in United States are most concentrated in California (reach 276,897), Texas (reach 188,856), and New York (reach 141,573). These three regions account for the largest share of the active audience.

What other brands do Kareem Abdul-Jabbar fans also like?

Beyond Kareem Abdul-Jabbar itself, the audience over-indexes on Karl Malone (313.04×), Wilt Chamberlain (174.27×), John Stockton (294.46×), and Magic Johnson (125.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kareem Abdul-Jabbar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.