Rascasse Audience Intelligence

Kareem Abdul-Jabbar Audience in United States

A data profile of the people who buy, follow and care about Kareem Abdul-Jabbar in United States — modelled from more than twelve digital signal sources. Kareem Abdul-Jabbar has an estimated audience of 2,340,434 people in United States.

#136among Basketball in United States#2188among Person in United States#1131in Sports

The average Kareem Abdul-Jabbar fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bill Russell, Karl Malone, Wilt Chamberlain, with strongest over-indexing on Bill Russell (377× the country average).

Demographically, the Kareem Abdul-Jabbar audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kareem Abdul-Jabbar fan in United States is more male, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for Bill Russell.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kareem Abdul-Jabbar profile in United States.

Audience size
2.3M
in United States
Gender
31.3%♀
68.7% male
Age
40.6
average years
Country rank
#12557
Person in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kareem Abdul-Jabbar fans

31.3% are female, 68.7% are male, average age 40.6.

Fig. 02

Gender split

31.3%
Female
68.7%
Male
Demographic split for Kareem Abdul-Jabbar audience in United States
MetricValue
Female31.3%
Male68.7%
Average age40.6
Estimated audience size2,340,434
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Kareem Abdul-Jabbar audience in United States
Age bracketShare%
16-1923%
20-2915%
30-3915%
40-4918%
50+30%
Fig. 04

Worldwide distribution

51.8%

of the worldwide Kareem Abdul-Jabbar audience comes from United States.

Worldwide audience distribution share by country for Kareem Abdul-Jabbar
CountryShare
United States51.8%
United Kingdom4.3%
Brazil3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kareem Abdul-Jabbar audience in United States is strongest.

Fig. 05

Top regions by affinity

Kareem Abdul-Jabbar fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~80K1.17×
02New Jersey~60K1.17×
03New York~100K1.15×
04Wisconsin~40K1.15×
05Oklahoma~30K1.15×
06Mississippi~20K1.15×
07Indiana~50K1.14×
08Alabama~30K1.14×
09Ohio~80K1.13×
10Kentucky~30K1.13×
11Illinois~80K1.12×
12North Carolina~70K1.12×
13California~300K1.11×
14Maryland~40K1.11×
15Louisiana~30K1.10×
16Michigan~60K1.09×
17Pennsylvania~80K1.08×
18Massachusetts~50K1.08×
19Connecticut~20K1.07×
20Washington, District of Columbia~7K1.07×
21Virginia~60K1.06×
22Missouri~40K1.06×
23Delaware~6K1.05×
24Arkansas~20K1.04×
25Texas~200K1.00×
26South Carolina~30K1.00×
27Arizona~40K0.99×
28Tennessee~40K0.97×
29Kansas~20K0.97×
30Rhode Island~7K0.97×
31Minnesota~30K0.96×
32West Virginia~10K0.96×
33Maine~7K0.96×
34New Hampshire~8K0.95×
35Nebraska~10K0.94×
36North Dakota~4K0.94×
37South Dakota~5K0.93×
38Washington~40K0.92×
39Nevada~20K0.91×
40Iowa~20K0.91×
41Colorado~30K0.90×
42Hawaii~8K0.90×
43Vermont~3K0.90×
44Oregon~20K0.88×
45Florida~100K0.87×
46Alaska~4K0.86×
47Montana~5K0.85×
48Utah~20K0.82×
49Idaho~9K0.81×
50New Mexico~8K0.78×
Fig. 06

Affinity by region

Affinity by region — Kareem Abdul-Jabbar, United States
0.78×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kareem Abdul-Jabbar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kareem Abdul-Jabbar audience
#·InterestCategoryAffinity×
01Bill RussellSports377.00×
02Karl MaloneSports313.04×
03John StocktonSports294.46×
04Wilt ChamberlainSports174.27×
05Hakeem OlajuwonSports166.70×
06Chris BoshSports149.05×
07Ray AllenSports126.30×
08Magic JohnsonSports125.95×
09Calvin JohnsonSports122.84×
10Reggie MillerSports114.45×
11Charles BarkleySports100.20×
12La Marca ProseccoFood & Beverages99.59×
13Ed ReedSports92.29×
14Larry BirdSports90.52×
15DeSean JacksonSports88.79×
16Josh GordonSports63.30×
17Skylar DigginsSports54.23×
18Dirk NowitzkiSports52.04×
19Troy PolamaluSports49.54×
20Giannis AntetokounmpoSports23.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kareem Abdul-Jabbar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kareem Abdul-Jabbar audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.21×
Need for SecurityCONSERVATISM1.18×
IndulgenceJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kareem Abdul-Jabbar audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
ExtroversionTHRILL0.83×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kareem Abdul-Jabbar have in United States?

Kareem Abdul-Jabbar has an estimated audience of 2,340,434 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kareem Abdul-Jabbar fans?

31.3% of Kareem Abdul-Jabbar fans are female, 68.7% are male, with an average age of 40.6 years.

03

Which brands do Kareem Abdul-Jabbar fans like most?

Kareem Abdul-Jabbar fans show strongest brand affinity for Bill Russell (377×), Karl Malone (313.04×), and Wilt Chamberlain (174.27×) over the country average.

04

Where do Kareem Abdul-Jabbar fans live in United States?

Kareem Abdul-Jabbar fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kareem Abdul-Jabbar fans also like?

Beyond Kareem Abdul-Jabbar itself, the audience over-indexes on Karl Malone (313.04×), Wilt Chamberlain (174.27×), Magic Johnson (125.95×), and John Stockton (294.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kareem Abdul-Jabbar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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