Ray Allen Audience in United States

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Ray Allen has an estimated audience of 607,437 people in United States. 28.6% are female, 71.4% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: Huang Jingyu, Alaska, Surf kayaking, Graham Greene, Elsword.

The average Ray Allen fan in United States is 31.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Huang Jingyu, Alaska, Surf kayaking, with strongest over-indexing on Huang Jingyu (269.51× the country average). Demographically, the Ray Allen audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Ray Allen fans

Demographic split for Ray Allen audience in United States
MetricValue
Female28.6%
Male71.4%
Average age31.2
Estimated audience size607,437

Audience persona

The typical Ray Allen fan in United States is more male, around 31.2 years old, with strong Patriotism tendencies and a notable affinity for Huang Jingyu.

Top regions in United States

Top regions ranked by reach for Ray Allen in United States
RegionReachAffinity
California64,1550.96×
Texas51,0080.98×
Florida47,3361.15×
New York40,7731.2×
Georgia25,0221.34×
Massachusetts23,5661.97×
Illinois22,2281.1×
North Carolina21,9611.2×
Pennsylvania19,3760.95×
Ohio18,4570.99×
New Jersey16,2601.05×
Virginia15,6411.06×
Michigan14,8120.93×
Connecticut13,3062.18×
Wisconsin12,8341.4×
Maryland12,7451.22×
Tennessee12,5981.03×
South Carolina12,2371.34×
Indiana11,1331×
Washington10,9670.9×
Arizona10,4360.84×
Alabama9,6801.14×
Louisiana9,2521.18×
Missouri8,6310.88×
Minnesota8,0060.92×
Kentucky7,4800.98×
Colorado6,8330.71×
Mississippi6,7801.35×
Oklahoma6,3210.94×
Nevada5,9451.01×
Oregon4,9760.71×
Arkansas4,8680.97×
Kansas3,9060.82×
Iowa3,8580.77×
Utah3,2530.6×
Rhode Island2,9791.54×
New Hampshire2,9361.23×
West Virginia2,3950.85×
Nebraska2,2010.72×
Washington, District of Columbia2,0681.13×
Maine2,0400.94×
Hawaii2,0200.77×
Delaware1,9161.14×
New Mexico1,8690.61×
Idaho1,6670.55×
Montana8930.53×
South Dakota8890.63×
North Dakota8820.71×
Alaska8060.62×
Vermont7590.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ray Allen audience
BrandAffinityCategory
Huang Jingyu269.51×Movies & TV
Alaska5.19×Travel & Leisure
Surf kayaking37.75×Sports
Graham Greene10.14×Literature
Elsword21.32×Games
Lansing Community College50.55×Business & Career
Combat sport2×Sports
Home construction1.78×Home & Garden
Chili con carne9.23×Food & Beverages
Nick Jr. (Australia)9.64×Kids & Family
Consequence (rapper)6.58×Music & Radio
Harvey Mudd College20×Business & Career
Arnold Palmer5.33×Sports
Carlos Gracie, Jr.50.33×
3D printing1.93×Technology & Electronics
Finding Your Roots8.63×Movies & TV
Primary and secondary antibodies25.29×Health
Find Me Guilty21.75×Movies & TV
WKRN-TV4.44×Movies & TV
Cal Ripken, Jr.10.31×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ray Allen audience
TraitClusterScore
PatriotismCONSERVATISM1.38
Early Adopter MentalityPOWER1.28
Need for SecurityCONSERVATISM1.23
IndulgenceJOY1.2
LGBTQ+ IdentityOPEN1.17
ExtroversionTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Ray Allen
CountryShare
United States74.4%
Canada3.9%
Australia2.2%

See Ray Allen audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Ray Allen have in United States?

Ray Allen has an estimated audience of 607,437 people in United States, concentrated in California and Texas.

What is the gender split and age of Ray Allen fans?

28.6% of Ray Allen fans are female, 71.4% are male, with an average age of 31.2 years.

Which brands do Ray Allen fans like most?

Ray Allen fans show strongest brand affinity for Huang Jingyu (269.51×), Alaska (5.19×), and Surf kayaking (37.75×) over the country average.

Where do Ray Allen fans live in United States?

Ray Allen fans in United States are most concentrated in California (reach 64,155), Texas (reach 51,008), and Florida (reach 47,336). These three regions account for the largest share of the active audience.

What other brands do Ray Allen fans also like?

Beyond Ray Allen itself, the audience over-indexes on Alaska (5.19×), Surf kayaking (37.75×), Graham Greene (10.14×), and Elsword (21.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ray Allen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.