Ray Allen Audience in United States

Ray Allen has an estimated audience of 607,437 people in United States. 28.6% are female, 71.4% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: Bill Russell, Minnesota Timberwolves, Karl Malone, Kareem Abdul-Jabbar, Larry Bird.

The average Ray Allen fan in United States is 31.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bill Russell, Minnesota Timberwolves, Karl Malone, with strongest over-indexing on Bill Russell (269.51× the country average). Demographically, the Ray Allen audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Ray Allen fans

Demographic split for Ray Allen audience in United States
MetricValue
Female28.6%
Male71.4%
Average age31.2
Estimated audience size607,437

Audience persona

The typical Ray Allen fan in United States is more male, around 31.2 years old, with strong Patriotism tendencies and a notable affinity for Bill Russell.

Top regions in United States

Top regions ranked by reach for Ray Allen in United States
RegionReachAffinity
California64,1550.96×
Texas51,0080.98×
Florida47,3361.15×
New York40,7731.2×
Georgia25,0221.34×
Massachusetts23,5661.97×
Illinois22,2281.1×
North Carolina21,9611.2×
Pennsylvania19,3760.95×
Ohio18,4570.99×
New Jersey16,2601.05×
Virginia15,6411.06×
Michigan14,8120.93×
Connecticut13,3062.18×
Wisconsin12,8341.4×
Maryland12,7451.22×
Tennessee12,5981.03×
South Carolina12,2371.34×
Indiana11,1331×
Washington10,9670.9×
Arizona10,4360.84×
Alabama9,6801.14×
Louisiana9,2521.18×
Missouri8,6310.88×
Minnesota8,0060.92×
Kentucky7,4800.98×
Colorado6,8330.71×
Mississippi6,7801.35×
Oklahoma6,3210.94×
Nevada5,9451.01×
Oregon4,9760.71×
Arkansas4,8680.97×
Kansas3,9060.82×
Iowa3,8580.77×
Utah3,2530.6×
Rhode Island2,9791.54×
New Hampshire2,9361.23×
West Virginia2,3950.85×
Nebraska2,2010.72×
Washington, District of Columbia2,0681.13×
Maine2,0400.94×
Hawaii2,0200.77×
Delaware1,9161.14×
New Mexico1,8690.61×
Idaho1,6670.55×
Montana8930.53×
South Dakota8890.63×
North Dakota8820.71×
Alaska8060.62×
Vermont7590.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ray Allen audience
BrandAffinityCategory
Bill Russell269.51×Sports
Minnesota Timberwolves50.33×Sports
Karl Malone129.07×Sports
Kareem Abdul-Jabbar88.58×Sports
Larry Bird50.55×Sports
Wilt Chamberlain58.62×Sports
Zach LaVine82.51×Sports
Kevin Love71.53×Sports
Tim Duncan58.91×Sports
Jrue Holiday37.75×Sports
Dwight Howard36.42×Sports
Dennis Rodman25.29×Sports
Charles Barkley28.45×Sports
David Harbour16.13×Movies & TV
DeMar DeRozan36.93×Sports
Alvin and the Chipmunks20×Music & Radio
Giannis Antetokounmpo15.14×Sports
Magic Johnson20.98×Sports
Phoenix Suns10.28×Sports
NBA League Pass21.75×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ray Allen audience
TraitClusterScore
PatriotismCONSERVATISM1.38
Early Adopter MentalityPOWER1.28
Need for SecurityCONSERVATISM1.23
IndulgenceJOY1.2
LGBTQ+ IdentityOPEN1.17
ExtroversionTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Ray Allen
CountryShare
United States74.4%
Canada3.9%
Australia2.2%

See Ray Allen audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Ray Allen have in United States?

Ray Allen has an estimated audience of 607,437 people in United States, concentrated in California and Texas.

What is the gender split and age of Ray Allen fans?

28.6% of Ray Allen fans are female, 71.4% are male, with an average age of 31.2 years.

Which brands do Ray Allen fans like most?

Ray Allen fans show strongest brand affinity for Bill Russell (269.51×), Minnesota Timberwolves (50.33×), and Karl Malone (129.07×) over the country average.

Where do Ray Allen fans live in United States?

Ray Allen fans in United States are most concentrated in California (reach 64,155), Texas (reach 51,008), and Florida (reach 47,336). These three regions account for the largest share of the active audience.

What other brands do Ray Allen fans also like?

Beyond Ray Allen itself, the audience over-indexes on Minnesota Timberwolves (50.33×), Karl Malone (129.07×), Kareem Abdul-Jabbar (88.58×), and Larry Bird (50.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ray Allen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.