Rascasse Audience Intelligence

Ray Allen Audience in United States

A data profile of the people who buy, follow and care about Ray Allen in United States — modelled from more than twelve digital signal sources. Ray Allen has an estimated audience of 634,177 people in United States.

#425among Basketball in United States#7522among Person in United States#3025in Sports

The average Ray Allen fan in United States is 31.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bill Russell, Kareem Abdul-Jabbar, Larry Bird, with strongest over-indexing on Bill Russell (255.49× the country average).

Demographically, the Ray Allen audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ray Allen fan in United States is more male, around 31.2 years old, with strong Patriotism tendencies and a notable affinity for Bill Russell.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ray Allen profile in United States.

Audience size
634K
in United States
Gender
28.6%♀
71.4% male
Age
31.2
average years
Country rank
#31759
Person in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ray Allen fans

28.6% are female, 71.4% are male, average age 31.2.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for Ray Allen audience in United States
MetricValue
Female28.6%
Male71.4%
Average age31.2
Estimated audience size634,177
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Ray Allen audience in United States
Age bracketShare%
16-1947%
20-2918%
30-3913%
40-4910%
50+12%
Fig. 04

Worldwide distribution

74.9%

of the worldwide Ray Allen audience comes from United States.

Worldwide audience distribution share by country for Ray Allen
CountryShare
United States74.9%
Canada3.8%
Australia2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ray Allen audience in United States is strongest.

Fig. 05

Top regions by affinity

Ray Allen fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~20K2.80×
02Massachusetts~20K1.76×
03South Carolina~10K1.42×
04Rhode Island~3K1.42×
05Wisconsin~10K1.39×
06Mississippi~7K1.36×
07Georgia~20K1.26×
08Louisiana~9K1.20×
09North Carolina~20K1.18×
10Maryland~10K1.18×
11New Hampshire~3K1.16×
12New York~40K1.15×
13Alabama~10K1.15×
14Washington, District of Columbia~2K1.11×
15Delaware~2K1.11×
16Florida~50K1.10×
17Illinois~20K1.04×
18New Jersey~20K1.02×
19Arkansas~5K1.02×
20Virginia~10K1.00×
21Indiana~10K1.00×
22Maine~2K1.00×
23Tennessee~10K0.99×
24Kentucky~7K0.98×
25Ohio~20K0.95×
26Nevada~6K0.95×
27Oklahoma~6K0.94×
28Texas~50K0.92×
29Pennsylvania~20K0.92×
30Michigan~10K0.92×
31West Virginia~3K0.90×
32Washington~10K0.89×
33California~60K0.88×
34Missouri~8K0.87×
35Minnesota~8K0.87×
36North Dakota~1K0.87×
37Vermont<1K0.85×
38Alaska~1K0.83×
39Hawaii~2K0.82×
40South Dakota~1K0.81×
41Arizona~10K0.80×
42Kansas~4K0.80×
43Iowa~4K0.79×
44Nebraska~2K0.78×
45Oregon~5K0.73×
46Colorado~7K0.71×
47Montana~1K0.71×
48New Mexico~2K0.67×
49Idaho~2K0.64×
50Utah~3K0.63×
Fig. 06

Affinity by region

Affinity by region — Ray Allen, United States
0.63×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ray Allen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ray Allen audience
#·InterestCategoryAffinity×
01Bill RussellSports255.49×
02Kareem Abdul-JabbarSports126.30×
03Wilt ChamberlainSports86.66×
04Larry BirdSports83.23×
05Zach LaVineSports73.89×
06Charles BarkleySports50.74×
07Dennis RodmanSports48.67×
08Pau GasolSports46.58×
09Tim DuncanSports35.41×
10Minnesota TimberwolvesSports34.04×
11DeMar DeRozanSports33.91×
12Kevin LoveSports33.07×
13Jrue HolidaySports28.70×
14Dwight HowardSports24.97×
15NBA League PassSports21.78×
16Magic JohnsonSports20.91×
17Alvin and the ChipmunksMusic & Radio20.00×
18Damian LillardSports16.34×
19David HarbourMovies & TV11.77×
20Giannis AntetokounmpoSports10.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ray Allen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ray Allen audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
Need for SecurityCONSERVATISM1.38×
IndulgenceJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ray Allen audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
Design AffinityPREMIUM0.61×
CreativityOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ray Allen have in United States?

Ray Allen has an estimated audience of 634,177 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ray Allen fans?

28.6% of Ray Allen fans are female, 71.4% are male, with an average age of 31.2 years.

03

Which brands do Ray Allen fans like most?

Ray Allen fans show strongest brand affinity for Bill Russell (255.49×), Kareem Abdul-Jabbar (126.3×), and Larry Bird (83.23×) over the country average.

04

Where do Ray Allen fans live in United States?

Ray Allen fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Ray Allen fans also like?

Beyond Ray Allen itself, the audience over-indexes on Kareem Abdul-Jabbar (126.3×), Larry Bird (83.23×), Wilt Chamberlain (86.66×), and Minnesota Timberwolves (34.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ray Allen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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