Skylar Diggins Audience in United States

Skylar Diggins has an estimated audience of 787,413 people in United States. 36.9% are female, 63.1% are male, average age 27.6. Top regions: Texas, New York, California. Top brand affinities: Erin Andrews, Lindsey Vonn, Freddie Freeman, Alex Morgan, Caroline Wozniacki.

The average Skylar Diggins fan in United States is 27.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Erin Andrews, Lindsey Vonn, Freddie Freeman, with strongest over-indexing on Erin Andrews (360.98× the country average). Demographically, the Skylar Diggins audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Skylar Diggins fans

Demographic split for Skylar Diggins audience in United States
MetricValue
Female36.9%
Male63.1%
Average age27.6
Estimated audience size787,413

Audience persona

The typical Skylar Diggins fan in United States is more male, around 27.6 years old, with strong Tradition tendencies and a notable affinity for Erin Andrews.

Top regions in United States

Top regions ranked by reach for Skylar Diggins in United States
RegionReachAffinity
Texas73,8201.09×
New York68,9511.57×
California67,9440.78×
Georgia52,7392.17×
Florida48,4840.91×
Illinois45,4321.73×
Indiana40,6142.82×
North Carolina34,6421.46×
Maryland32,7872.42×
Virginia31,1641.62×
Pennsylvania30,6951.16×
New Jersey30,5571.53×
Ohio21,3150.88×
Louisiana19,4701.92×
Michigan16,8980.82×
Washington16,1511.02×
Massachusetts14,1370.91×
Tennessee14,0720.89×
South Carolina12,6541.07×
Kentucky12,0471.22×
Missouri10,2920.81×
Arizona9,7140.6×
Minnesota9,4040.83×
Alabama9,0540.82×
Wisconsin8,6500.73×
Connecticut8,5511.08×
Colorado8,1060.65×
Oklahoma7,6510.87×
Mississippi6,0080.93×
Iowa5,9500.92×
Washington, District of Columbia5,3862.28×
Oregon5,3080.59×
Nevada5,2220.69×
Kansas4,9840.8×
Arkansas4,4160.68×
Delaware3,1891.47×
Nebraska2,6070.66×
Utah2,4230.34×
West Virginia2,3100.63×
Hawaii2,2940.68×
New Mexico2,2300.56×
Rhode Island1,9790.79×
New Hampshire1,8100.58×
Maine1,4520.51×
Idaho1,3730.35×
South Dakota1,2480.69×
Montana1,1520.53×
North Dakota9990.62×
Vermont7460.54×
Alaska7090.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Skylar Diggins audience
BrandAffinityCategory
Erin Andrews360.98×Sports
Lindsey Vonn147.41×Sports
Freddie Freeman81.87×Sports
Alex Morgan113.33×Sports
Caroline Wozniacki154.55×Sports
Mikaela Shiffrin52.72×Sports
Terrell Owens70.62×Sports
Kareem Abdul-Jabbar49×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
DeMar DeRozan44.01×Sports
Sharon Osbourne20×Movies & TV
Skyline Chili35.37×Food & Beverages
Magic Johnson24.67×Sports
Microblogging12.67×Technology & Electronics
Josh Duhamel20×Fashion & Accessoires
Capital One5.54×Business & Career
Danica Patrick27.5×Sports
Singer-songwriter5.51×Music & Radio
Megan Rapinoe42.82×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Skylar Diggins audience
TraitClusterScore
TraditionCONSERVATISM1.75
LGBTQ+ IdentityOPEN1.54
Early Adopter MentalityPOWER1.3
MindfulnessBALANCE1.24
Career OrientationPOWER1.21
IndulgenceJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Skylar Diggins
CountryShare
United States95.3%
Canada3.0%
United Kingdom0.7%

See Skylar Diggins audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Skylar Diggins have in United States?

Skylar Diggins has an estimated audience of 787,413 people in United States, concentrated in Texas and New York.

What is the gender split and age of Skylar Diggins fans?

36.9% of Skylar Diggins fans are female, 63.1% are male, with an average age of 27.6 years.

Which brands do Skylar Diggins fans like most?

Skylar Diggins fans show strongest brand affinity for Erin Andrews (360.98×), Lindsey Vonn (147.41×), and Freddie Freeman (81.87×) over the country average.

Where do Skylar Diggins fans live in United States?

Skylar Diggins fans in United States are most concentrated in Texas (reach 73,820), New York (reach 68,951), and California (reach 67,944). These three regions account for the largest share of the active audience.

What other brands do Skylar Diggins fans also like?

Beyond Skylar Diggins itself, the audience over-indexes on Lindsey Vonn (147.41×), Freddie Freeman (81.87×), Alex Morgan (113.33×), and Caroline Wozniacki (154.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Skylar Diggins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.