Rascasse Audience Intelligence

Arena Football League Audience in United States

A data profile of the people who buy, follow and care about Arena Football League in United States — modelled from more than twelve digital signal sources. Arena Football League has an estimated audience of 340,425 people in United States.

#572among Event in United States#4523in Sports

The average Arena Football League fan in United States is 37.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Organic Gardener Magazine, Mikkeller, LaDainian Tomlinson, with strongest over-indexing on Organic Gardener Magazine (1416.67× the country average).

Demographically, the Arena Football League audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arena Football League fan in United States is more male, around 37.3 years old, with strong Tradition tendencies and a notable affinity for Organic Gardener Magazine.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arena Football League profile in United States.

Audience size
340K
in United States
Gender
37.8%♀
62.2% male
Age
37.3
average years
Country rank
#45289
Event in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arena Football League fans

37.8% are female, 62.2% are male, average age 37.3.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Arena Football League audience in United States
MetricValue
Female37.8%
Male62.2%
Average age37.3
Estimated audience size340,425
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Arena Football League audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3920%
40-4921%
50+16%
Fig. 04

Worldwide distribution

80.2%

of the worldwide Arena Football League audience comes from United States.

Worldwide audience distribution share by country for Arena Football League
CountryShare
United States80.2%
Germany8.5%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arena Football League audience in United States is strongest.

Fig. 05

Top regions by affinity

Arena Football League fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~3K3.34×
02Montana~3K2.68×
03Kansas~6K2.26×
04Minnesota~9K1.82×
05Tennessee~10K1.52×
06Iowa~4K1.50×
07Nebraska~3K1.48×
08Louisiana~6K1.47×
09Oregon~5K1.31×
10Arizona~9K1.27×
11Ohio~10K1.26×
12Pennsylvania~10K1.18×
13Wisconsin~6K1.15×
14Missouri~6K1.11×
15Arkansas~3K1.07×
16Kentucky~4K1.05×
17Colorado~6K1.03×
18Mississippi~3K0.99×
19West Virginia~2K0.99×
20North Dakota<1K0.97×
21Alabama~5K0.95×
22Washington~6K0.93×
23Delaware<1K0.93×
24Indiana~6K0.92×
25Illinois~10K0.90×
26Oklahoma~3K0.88×
27Alaska<1K0.88×
28Vermont<1K0.88×
29Michigan~8K0.87×
30New Jersey~8K0.87×
31Rhode Island<1K0.85×
32Maryland~5K0.84×
33Idaho~1K0.84×
34New York~20K0.82×
35New Hampshire~1K0.81×
36Florida~20K0.80×
37South Carolina~4K0.80×
38New Mexico~1K0.80×
39Maine<1K0.80×
40Georgia~8K0.79×
41Washington, District of Columbia<1K0.79×
42Nevada~3K0.78×
43Hawaii~1K0.77×
44Utah~2K0.76×
45Connecticut~3K0.75×
46North Carolina~7K0.73×
47Virginia~6K0.73×
48Texas~20K0.72×
49Massachusetts~4K0.62×
50California~20K0.52×
Fig. 06

Affinity by region

Affinity by region — Arena Football League, United States
0.52×1.00×3.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arena Football League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arena Football League audience
#·InterestCategoryAffinity×
01Organic Gardener MagazineHome & Garden1416.67×
02MikkellerFood & Beverages1268.96×
03Rutgers School of NursingHealth154.39×
04LaDainian TomlinsonSports147.97×
05EverBank FieldSports125.55×
06Jim RomeMovies & TV118.92×
07Skylar DigginsSports95.39×
08Ndamukong SuhSports94.54×
09Charles WoodsonSports89.94×
10J. J. RedickSports86.79×
11Maya MooreSports70.97×
12Jason KiddSports51.16×
13Barry SandersSports48.37×
14Al HorfordSports39.87×
15Elliot PageMovies & TV38.45×
16Bo JacksonSports33.25×
17Drake UniversityBusiness & Career29.72×
18Danny DeVitoMovies & TV20.00×
19Indiana Hoosiers footballSports15.43×
20Diane KeatonMovies & TV11.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arena Football League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arena Football League audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.15×
PatriotismCONSERVATISM1.38×
Family OrientationCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arena Football League audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
MindfulnessBALANCE0.87×
SustainabilityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arena Football League have in United States?

Arena Football League has an estimated audience of 340,425 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Arena Football League fans?

37.8% of Arena Football League fans are female, 62.2% are male, with an average age of 37.3 years.

03

Which brands do Arena Football League fans like most?

Arena Football League fans show strongest brand affinity for Organic Gardener Magazine (1416.67×), Mikkeller (1268.96×), and LaDainian Tomlinson (147.97×) over the country average.

04

Where do Arena Football League fans live in United States?

Arena Football League fans in United States are most concentrated in Texas (reach ~20K), California (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Arena Football League fans also like?

Beyond Arena Football League itself, the audience over-indexes on Mikkeller (1268.96×), LaDainian Tomlinson (147.97×), Elliot Page (38.45×), and Skylar Diggins (95.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Arena Football League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arena Football League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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