Arena Football League Audience in United States

Arena Football League logo

Arena Football League has an estimated audience of 340,525 people in United States. 37.8% are female, 62.2% are male, average age 37.3. Top regions: Texas, New York, Florida. Top brand affinities: Organic Gardener Magazine, Mikkeller, LaDainian Tomlinson, J. J. Redick, Skylar Diggins.

The average Arena Football League fan in United States is 37.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, New York, Florida. Top brand affinities include Organic Gardener Magazine, Mikkeller, LaDainian Tomlinson, with strongest over-indexing on Organic Gardener Magazine (1416.67× the country average). Demographically, the Arena Football League audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of Arena Football League fans

Demographic split for Arena Football League audience in United States
MetricValue
Female37.8%
Male62.2%
Average age37.3
Estimated audience size340,525

Audience persona

The typical Arena Football League fan in United States is more male, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Organic Gardener Magazine.

Top regions in United States

Top regions ranked by reach for Arena Football League in United States
RegionReachAffinity
Texas19,7240.67×
New York17,8420.94×
Florida16,6940.72×
California16,6570.44×
Pennsylvania13,7951.2×
Ohio11,7301.12×
Tennessee11,3391.66×
Minnesota10,5042.15×
Illinois9,1470.81×
Arizona8,1061.17×
New Jersey7,6790.89×
Kansas7,5422.81×
Louisiana6,6001.5×
Washington6,5940.97×
Georgia6,5880.63×
Michigan6,3570.71×
Missouri6,1861.13×
North Carolina6,1400.6×
Oregon6,0271.54×
Wisconsin5,8851.15×
Virginia5,2360.63×
Indiana4,6280.74×
Iowa4,5391.62×
Colorado4,4690.83×
Maryland4,3670.75×
Alabama4,2350.89×
South Dakota3,4554.39×
Montana3,3413.54×
South Carolina3,2300.63×
Massachusetts3,1900.48×
Kentucky2,9050.68×
Oklahoma2,8120.74×
Nebraska2,4121.41×
Arkansas2,2820.81×
Connecticut2,2060.65×
Nevada1,9240.58×
Mississippi1,9010.68×
Utah1,5080.49×
West Virginia1,3530.85×
Idaho1,2030.7×
New Mexico8180.48×
Delaware6900.73×
New Hampshire6050.45×
North Dakota6000.86×
Washington, District of Columbia5930.58×
Maine5580.46×
Hawaii5450.37×
Rhode Island5180.48×
Wyoming4190.83×
Vermont3140.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arena Football League audience
BrandAffinityCategory
Organic Gardener Magazine1416.67×Home & Garden
Mikkeller1268.96×Food & Beverages
LaDainian Tomlinson147.97×Sports
J. J. Redick86.79×Sports
Skylar Diggins95.39×Sports
Elliot Page38.45×Movies & TV
Charles Woodson89.94×Sports
Al Horford39.87×Sports
EverBank Field125.55×Sports
Ndamukong Suh94.54×Sports
Diane Keaton11.56×Movies & TV
Indiana Hoosiers football15.43×Sports
Barry Sanders48.37×Sports
Jim Rome118.92×Movies & TV
Bo Jackson33.25×Sports
Jason Kidd51.16×Sports
Maya Moore70.97×Sports
Drake University29.72×Business & Career
Danny DeVito20×Movies & TV
Indoor Football League118.78×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arena Football League audience
TraitClusterScore
ExtroversionTHRILL1.3
Career OrientationPOWER1.27
Early Adopter MentalityPOWER1.24
Community OrientationOPEN1.23
Urban LifestyleOPEN1.21
Sports ActivityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Arena Football League
CountryShare
United States80.2%
Germany8.5%
United Kingdom3.7%

See Arena Football League audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Arena Football League have in United States?

Arena Football League has an estimated audience of 340,525 people in United States, concentrated in Texas and New York.

What is the gender split and age of Arena Football League fans?

37.8% of Arena Football League fans are female, 62.2% are male, with an average age of 37.3 years.

Which brands do Arena Football League fans like most?

Arena Football League fans show strongest brand affinity for Organic Gardener Magazine (1416.67×), Mikkeller (1268.96×), and LaDainian Tomlinson (147.97×) over the country average.

Where do Arena Football League fans live in United States?

Arena Football League fans in United States are most concentrated in Texas (reach 19,724), New York (reach 17,842), and Florida (reach 16,694). These three regions account for the largest share of the active audience.

What other brands do Arena Football League fans also like?

Beyond Arena Football League itself, the audience over-indexes on Mikkeller (1268.96×), LaDainian Tomlinson (147.97×), J. J. Redick (86.79×), and Skylar Diggins (95.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arena Football League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.