Rascasse Audience Intelligence

Arena Football League Fan Demographics in United States

Arena Football League has an estimated audience of 250K people in United States.

#729among events in United States#5526in Sports

The average Arena Football League fan in United States is 38.0 years old, more male, and lives primarily in California.

Interest is seasonal: February, April and May account for 42% of the year's searches, September is the quietest month.

Most fans live in California, Florida, New York.

Top affinities include Organic Gardener Magazine, Mikkeller, Rutgers School of Nursing, with strongest over-indexing on Organic Gardener Magazine (1416.67× the country average).

Demographically, the Arena Football League audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Tradition, Patriotism.

The typical Arena Football League fan in United States is more male, around 38.0 years old, with strong Tradition tendencies and a notable affinity for Organic Gardener Magazine.

Category: Sports · Type: Event

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
250K
in United States
Gender
37.8%♀
62.2% male
Age
38.0
average years
Country rank
#55360
among all objects in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Arena Football League fans

37.8% are female, 62.2% are male, average age 38.0.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Arena Football League audience in United States
MetricValue
Female37.8%
Male62.2%
Average age38.0
Estimated audience size250K
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Arena Football League audience in United States
Age bracketShare%
16-2426%
25-3418%
35-4420%
45-5421%
55+16%
Fig. 04

Worldwide distribution

80.2%

of the worldwide Arena Football League audience comes from United States.

Worldwide audience distribution share by country for Arena Football League
CountryShare
United States80.2%
Germany7.0%
United Kingdom3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Arena Football League fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~2K3.34×
02Montana~2K2.68×
03Kansas~5K2.26×
04Minnesota~8K1.82×
05Tennessee~8K1.52×
06Iowa~4K1.50×
07Nebraska~2K1.48×
08Louisiana~5K1.47×
09Oregon~4K1.31×
10Arizona~7K1.27×
11Ohio~10K1.26×
12Pennsylvania~10K1.18×
13Wisconsin~5K1.15×
14Missouri~5K1.11×
15Arkansas~2K1.07×
16Kentucky~4K1.05×
17Colorado~4K1.03×
18Mississippi~2K0.99×
19West Virginia~1K0.99×
20North Dakota<1K0.97×
21Wyoming<1K0.97×
22Alabama~4K0.95×
23Washington~5K0.93×
24Delaware<1K0.93×
25Indiana~5K0.92×
26Illinois~9K0.90×
27Oklahoma~3K0.88×
28Alaska<1K0.88×
29Vermont<1K0.88×
30Michigan~7K0.87×
31New Jersey~6K0.87×
32Rhode Island<1K0.85×
33Maryland~4K0.84×
34Idaho~1K0.84×
35New York~10K0.82×
36New Hampshire<1K0.81×
37Florida~10K0.80×
38South Carolina~3K0.80×
39New Mexico~1K0.80×
40Maine<1K0.80×
41Georgia~7K0.79×
42Nevada~2K0.78×
43Hawaii<1K0.77×
44Utah~2K0.76×
45Connecticut~2K0.75×
46North Carolina~6K0.73×
47Virginia~5K0.73×
48Texas~10K0.72×
49Massachusetts~3K0.62×
50California~20K0.52×
Fig. 06

Affinity by region

Affinity by region — Arena Football League, United States
0.52×1.00×3.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Arena Football League audience vs. the country average
#·InterestCategoryAffinity×
01Organic Gardener MagazineHome & Garden1416.67×
02MikkellerFood & Beverages1268.96×
03Rutgers School of NursingHealth154.39×
04LaDainian TomlinsonSports147.97×
05EverBank FieldSports125.55×
06Jim RomeMovies & TV118.92×
07Skylar DigginsSports95.39×
08Ndamukong SuhSports94.54×
09Charles WoodsonSports89.94×
10J. J. RedickSports86.79×
11Maya MooreSports70.97×
12Nate RobinsonSports65.96×
13Jason KiddSports51.16×
14Barry SandersSports48.37×
15Elliot PageMovies & TV38.45×
16Bo JacksonSports33.25×
17Drake UniversityBusiness & Career29.72×
18Joel EmbiidSports20.50×
19Indiana Hoosiers footballSports15.43×
20Diane KeatonMovies & TV11.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Arena Football League audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Arena Football League audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.15×
PatriotismCONSERVATISM1.38×
Family OrientationCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Arena Football League audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
MindfulnessBALANCE0.87×
SustainabilityBALANCE0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Arena Football League over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/arena-football-league-60382” · Methodology