Reggie Miller Audience in United States

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Reggie Miller has an estimated audience of 1,334,562 people in United States. 18.1% are female, 81.9% are male, average age 32.3. Top regions: California, Texas, New York. Top brand affinities: Finding Your Roots, Huang Jingyu, John Kearns, Gloria, Nick Jr. (Australia).

The average Reggie Miller fan in United States is 32.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finding Your Roots, Huang Jingyu, John Kearns, with strongest over-indexing on Finding Your Roots (38.4× the country average). Demographically, the Reggie Miller audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Reggie Miller fans

Demographic split for Reggie Miller audience in United States
MetricValue
Female18.1%
Male81.9%
Average age32.3
Estimated audience size1,334,562

Audience persona

The typical Reggie Miller fan in United States is more male, around 32.3 years old, with strong Community Orientation tendencies and a notable affinity for Finding Your Roots.

Top regions in United States

Top regions ranked by reach for Reggie Miller in United States
RegionReachAffinity
California160,3491.09×
Texas119,9191.05×
New York93,7811.26×
Florida85,5240.95×
Indiana75,4533.09×
Illinois53,8171.21×
Georgia52,6141.28×
North Carolina47,2451.18×
Pennsylvania43,6020.97×
Ohio43,5311.06×
Michigan42,2131.21×
New Jersey38,2181.13×
Virginia31,9540.98×
Tennessee29,4071.1×
Maryland27,1161.18×
Massachusetts26,1270.99×
Arizona24,5970.9×
South Carolina22,3421.11×
Washington21,8310.82×
Minnesota21,4991.12×
Louisiana21,1031.23×
Missouri20,9200.97×
Colorado19,8610.94×
Alabama19,5441.05×
Wisconsin18,1760.91×
Kentucky18,0421.08×
Mississippi15,2971.39×
Oklahoma14,5380.98×
Connecticut14,4581.08×
Nevada12,0790.94×
Oregon12,0550.79×
Iowa11,4641.04×
Arkansas10,9501×
Kansas8,9580.85×
Utah8,1050.68×
Nebraska5,6990.85×
Hawaii5,4760.95×
New Mexico4,9820.74×
West Virginia4,8740.78×
Washington, District of Columbia4,5061.12×
Idaho4,4250.66×
New Hampshire3,8940.74×
Delaware3,6600.99×
Rhode Island3,6160.85×
Maine3,2990.69×
North Dakota2,4230.88×
Montana2,4210.65×
South Dakota2,3890.77×
Alaska1,5450.54×
Vermont1,4690.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reggie Miller audience
BrandAffinityCategory
Finding Your Roots38.4×Movies & TV
Huang Jingyu270.27×Movies & TV
John Kearns138.58×Movies & TV
Gloria20×Music & Radio
Nick Jr. (Australia)16.42×Kids & Family
Graham Greene10.89×Literature
Birthday Gifts5.51×Kids & Family
Unique Gifts3.09×Shopping
Elsword20×Games
Chili con carne8.15×Food & Beverages
Pat's King of Steaks15.89×
Shiba Inu6.42×Pets & Animals
Nebraska Cornhuskers football2.98×Sports
Litter box1.71×Pets & Animals
Google Photos1.97×Technology & Electronics
Knauf Insulation21.39×Business & Career
Home staging3.94×Home & Garden
Cal Ripken, Jr.11.71×Sports
3D printing1.7×Technology & Electronics
Consequence (rapper)4.24×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reggie Miller audience
TraitClusterScore
Community OrientationOPEN1.31
Early Adopter MentalityPOWER1.22
Luxury OrientationPREMIUM1.21
Convenience OrientationPREMIUM1.16
Career OrientationPOWER1.15
Urban LifestyleOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Reggie Miller
CountryShare
United States80.0%
Canada4.2%
Brazil1.9%

See Reggie Miller audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Reggie Miller have in United States?

Reggie Miller has an estimated audience of 1,334,562 people in United States, concentrated in California and Texas.

What is the gender split and age of Reggie Miller fans?

18.1% of Reggie Miller fans are female, 81.9% are male, with an average age of 32.3 years.

Which brands do Reggie Miller fans like most?

Reggie Miller fans show strongest brand affinity for Finding Your Roots (38.4×), Huang Jingyu (270.27×), and John Kearns (138.58×) over the country average.

Where do Reggie Miller fans live in United States?

Reggie Miller fans in United States are most concentrated in California (reach 160,349), Texas (reach 119,919), and New York (reach 93,781). These three regions account for the largest share of the active audience.

What other brands do Reggie Miller fans also like?

Beyond Reggie Miller itself, the audience over-indexes on Huang Jingyu (270.27×), John Kearns (138.58×), Gloria (20×), and Nick Jr. (Australia) (16.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reggie Miller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.