Ed Reed Audience in United States
Ed Reed has an estimated audience of 579,608 people in United States. 28.5% are female, 71.5% are male, average age 39.9. Top regions: Texas, California, Florida. Top brand affinities: Hauptschule, Hawes, Alaska, Elsword, Horeca.
The average Ed Reed fan in United States is 39.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hauptschule, Hawes, Alaska, with strongest over-indexing on Hauptschule (77.54× the country average). Demographically, the Ed Reed audience skews more male with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: American football
Demographics of Ed Reed fans
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 39.9 |
| Estimated audience size | 579,608 |
Audience persona
The typical Ed Reed fan in United States is more male, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hauptschule.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 49,222 | 0.99× |
| California | 44,402 | 0.7× |
| Florida | 42,686 | 1.09× |
| Maryland | 38,369 | 3.85× |
| Georgia | 34,631 | 1.94× |
| New York | 27,931 | 0.86× |
| Pennsylvania | 22,626 | 1.16× |
| Louisiana | 19,990 | 2.67× |
| North Carolina | 19,054 | 1.09× |
| Ohio | 18,383 | 1.03× |
| Virginia | 17,822 | 1.26× |
| Illinois | 16,586 | 0.86× |
| Michigan | 14,374 | 0.95× |
| New Jersey | 13,718 | 0.93× |
| Tennessee | 12,710 | 1.09× |
| Alabama | 11,801 | 1.46× |
| South Carolina | 10,010 | 1.15× |
| Massachusetts | 9,803 | 0.86× |
| Indiana | 8,986 | 0.85× |
| Colorado | 8,801 | 0.96× |
| Arizona | 8,492 | 0.72× |
| Missouri | 8,481 | 0.91× |
| Washington | 8,155 | 0.7× |
| Mississippi | 7,144 | 1.5× |
| Wisconsin | 6,802 | 0.78× |
| Oklahoma | 6,611 | 1.03× |
| Minnesota | 6,565 | 0.79× |
| Kentucky | 6,429 | 0.88× |
| Connecticut | 4,911 | 0.84× |
| Arkansas | 4,800 | 1.01× |
| Kansas | 4,555 | 1× |
| Nevada | 4,233 | 0.76× |
| Iowa | 3,879 | 0.81× |
| Oregon | 3,660 | 0.55× |
| Washington, District of Columbia | 3,136 | 1.8× |
| Utah | 2,714 | 0.52× |
| West Virginia | 2,614 | 0.97× |
| Nebraska | 2,309 | 0.79× |
| Delaware | 2,083 | 1.3× |
| Hawaii | 1,956 | 0.79× |
| New Mexico | 1,671 | 0.57× |
| Idaho | 1,636 | 0.56× |
| New Hampshire | 1,480 | 0.65× |
| Rhode Island | 1,370 | 0.74× |
| Maine | 1,241 | 0.6× |
| Montana | 1,046 | 0.65× |
| South Dakota | 989 | 0.74× |
| North Dakota | 860 | 0.72× |
| Alaska | 606 | 0.49× |
| Vermont | 553 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hauptschule | 77.54× | Kids & Family |
| Hawes | 76.83× | Travel & Leisure |
| Alaska | 2.17× | Travel & Leisure |
| Elsword | 20× | Games |
| Horeca | 16.61× | Travel & Leisure |
| YouTube Red | 20× | Movies & TV |
| KLIX (AM) | 20× | Music & Radio |
| Google Photos | 2.25× | Technology & Electronics |
| Grover Cleveland | 7.8× | Politics & Society |
| Nebraska Cornhuskers football | 2.99× | Sports |
| Got Talent España | 23.32× | Movies & TV |
| Graham Greene | 4.61× | Literature |
| Litter box | 1.56× | Pets & Animals |
| Hooked on Phonics | 7.76× | Kids & Family |
| Grammarly | 3.35× | Business & Career |
| Khādī | 7.94× | Home & Garden |
| nbc chicago | 3.77× | Movies & TV |
| edureka | 24.69× | Business & Career |
| Gujarati literature | 18.7× | Literature |
| Bank account | 1.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.31 |
| Early Adopter Mentality | POWER | 1.25 |
| Convenience Orientation | PREMIUM | 1.16 |
| Urban Lifestyle | OPEN | 1.15 |
| Risk Appetite | THRILL | 1.15 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.3% |
| Germany | 1.3% |
| Italy | 0.3% |
See Ed Reed audiences in other countries
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
Frequently asked questions
How many fans does Ed Reed have in United States?
Ed Reed has an estimated audience of 579,608 people in United States, concentrated in Texas and California.
What is the gender split and age of Ed Reed fans?
28.5% of Ed Reed fans are female, 71.5% are male, with an average age of 39.9 years.
Which brands do Ed Reed fans like most?
Ed Reed fans show strongest brand affinity for Hauptschule (77.54×), Hawes (76.83×), and Alaska (2.17×) over the country average.
Where do Ed Reed fans live in United States?
Ed Reed fans in United States are most concentrated in Texas (reach 49,222), California (reach 44,402), and Florida (reach 42,686). These three regions account for the largest share of the active audience.
What other brands do Ed Reed fans also like?
Beyond Ed Reed itself, the audience over-indexes on Hawes (76.83×), Alaska (2.17×), Elsword (20×), and Horeca (16.61×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ed Reed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.