Rascasse Audience Intelligence

Ed Reed Audience in United States

A data profile of the people who buy, follow and care about Ed Reed in United States — modelled from more than twelve digital signal sources. Ed Reed has an estimated audience of 559,307 people in United States.

#540among American football in United States#8227among Person in United States#3301in Sports

The average Ed Reed fan in United States is 39.9 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Winona Ryder, Jack Nicholson, Toni Collette, with strongest over-indexing on Winona Ryder (129.78× the country average).

Demographically, the Ed Reed audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ed Reed fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Winona Ryder.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ed Reed profile in United States.

Audience size
559K
in United States
Gender
28.5%♀
71.5% male
Age
39.9
average years
Country rank
#34300
Person in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ed Reed fans

28.5% are female, 71.5% are male, average age 39.9.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for Ed Reed audience in United States
MetricValue
Female28.5%
Male71.5%
Average age39.9
Estimated audience size559,307
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Ed Reed audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3921%
40-4922%
50+21%
Fig. 04

Worldwide distribution

98.2%

of the worldwide Ed Reed audience comes from United States.

Worldwide audience distribution share by country for Ed Reed
CountryShare
United States98.2%
Germany1.4%
Italy0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ed Reed audience in United States is strongest.

Fig. 05

Top regions by affinity

Ed Reed fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~40K4.31×
02Louisiana~20K2.40×
03Georgia~30K1.76×
04Washington, District of Columbia~3K1.74×
05Delaware~2K1.49×
06Mississippi~7K1.43×
07Alabama~10K1.35×
08Florida~50K1.28×
09Virginia~20K1.24×
10Pennsylvania~20K1.17×
11South Carolina~10K1.15×
12North Carolina~20K1.07×
13West Virginia~3K1.07×
14Tennessee~10K1.03×
15Ohio~20K0.99×
16New Jersey~10K0.96×
17Arkansas~5K0.96×
18Texas~50K0.95×
19Kansas~4K0.95×
20Kentucky~7K0.91×
21Oklahoma~6K0.91×
22Michigan~10K0.90×
23Massachusetts~10K0.88×
24Missouri~8K0.88×
25Connecticut~5K0.87×
26Rhode Island~2K0.87×
27Indiana~9K0.86×
28Colorado~8K0.85×
29South Dakota~1K0.85×
30North Dakota~1K0.85×
31Iowa~4K0.84×
32Hawaii~2K0.84×
33Illinois~20K0.82×
34Nebraska~2K0.82×
35New York~30K0.81×
36Montana~1K0.81×
37Vermont<1K0.79×
38New Hampshire~2K0.78×
39Wisconsin~7K0.77×
40Minnesota~6K0.77×
41Alaska<1K0.77×
42Nevada~4K0.76×
43Maine~2K0.73×
44Arizona~8K0.71×
45Washington~8K0.70×
46Idaho~2K0.69×
47California~40K0.68×
48New Mexico~2K0.68×
49Oregon~4K0.60×
50Utah~3K0.60×
Fig. 06

Affinity by region

Affinity by region — Ed Reed, United States
0.60×1.00×4.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ed Reed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ed Reed audience
#·InterestCategoryAffinity×
01Toni ColletteMovies & TV139.91×
02Winona RyderMovies & TV129.78×
03Dumb and DumberMovies & TV103.51×
04Jack NicholsonMovies & TV99.22×
05Kareem Abdul-JabbarSports92.29×
06The Big LebowskiMovies & TV78.72×
07Blake GriffinSports48.41×
08Donnie DarkoMovies & TV48.00×
09Rob GronkowskiSports42.12×
10Twin PeaksMovies & TV39.39×
11Kyrie IrvingSports39.33×
12Kate McKinnonMovies & TV36.20×
13Nicolas CageMovies & TV35.81×
14Aaron RodgersSports30.75×
15Melissa McCarthyMovies & TV28.84×
16Barbra StreisandMusic & Radio26.39×
17GoodfellasMovies & TV24.84×
18Sean PennMovies & TV20.01×
19Obsessed (2009 film)Movies & TV14.62×
20Baltimore RavensSports12.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ed Reed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ed Reed audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
Career OrientationPOWER1.39×
Need for SecurityCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ed Reed audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
MindfulnessBALANCE0.71×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ed Reed have in United States?

Ed Reed has an estimated audience of 559,307 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Ed Reed fans?

28.5% of Ed Reed fans are female, 71.5% are male, with an average age of 39.9 years.

03

Which brands do Ed Reed fans like most?

Ed Reed fans show strongest brand affinity for Winona Ryder (129.78×), Jack Nicholson (99.22×), and Toni Collette (139.91×) over the country average.

04

Where do Ed Reed fans live in United States?

Ed Reed fans in United States are most concentrated in Florida (reach ~50K), Texas (reach ~50K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ed Reed fans also like?

Beyond Ed Reed itself, the audience over-indexes on Jack Nicholson (99.22×), Toni Collette (139.91×), Dumb and Dumber (103.51×), and Twin Peaks (39.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Ed Reed audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ed Reed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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