Calvin Johnson Audience in United States

Calvin Johnson has an estimated audience of 787,153 people in United States. 45.6% are female, 54.4% are male, average age 37.8. Top regions: Michigan, California, Texas. Top brand affinities: Kareem Abdul-Jabbar, Cemex, Amandla Stenberg, Aaron Rodgers, Zendaya.

The average Calvin Johnson fan in United States is 37.8 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include Kareem Abdul-Jabbar, Cemex, Amandla Stenberg, with strongest over-indexing on Kareem Abdul-Jabbar (85.44× the country average). Demographically, the Calvin Johnson audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Calvin Johnson fans

Demographic split for Calvin Johnson audience in United States
MetricValue
Female45.6%
Male54.4%
Average age37.8
Estimated audience size787,153

Audience persona

The typical Calvin Johnson fan in United States is balanced, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Kareem Abdul-Jabbar.

Top regions in United States

Top regions ranked by reach for Calvin Johnson in United States
RegionReachAffinity
Michigan101,5774.93×
California66,4590.77×
Texas62,8880.93×
Florida46,4030.87×
Georgia36,7651.52×
New York36,4020.83×
Ohio31,8361.31×
Pennsylvania31,3441.18×
Illinois30,7721.17×
North Carolina23,6781×
Virginia20,2581.06×
New Jersey18,0560.9×
Tennessee16,8471.07×
Maryland16,0431.19×
Indiana15,9841.11×
Arizona14,5990.91×
Massachusetts13,8190.89×
Washington13,4430.85×
Wisconsin12,9151.09×
Missouri12,7861.01×
South Carolina12,0731.02×
Minnesota11,3381.01×
Alabama11,2651.02×
Louisiana11,0971.09×
Colorado10,3360.83×
Kentucky9,4420.96×
Oklahoma7,6080.87×
Iowa7,0271.08×
Mississippi6,9341.07×
Connecticut6,6610.84×
Kansas6,3941.03×
Oregon6,1370.68×
Nevada5,8940.77×
Arkansas5,5210.85×
Utah4,6610.66×
Nebraska3,8830.98×
West Virginia3,1480.86×
Hawaii2,7310.81×
Idaho2,5940.66×
New Mexico2,5180.64×
Washington, District of Columbia2,4271.03×
New Hampshire2,3060.74×
Rhode Island2,1510.86×
Delaware2,0850.96×
Maine1,9390.69×
Montana1,7800.81×
North Dakota1,5420.95×
South Dakota1,5110.83×
Alaska1,0370.62×
Wyoming7630.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Calvin Johnson audience
BrandAffinityCategory
Kareem Abdul-Jabbar85.44×Sports
Cemex243.48×Business & Career
Amandla Stenberg59.91×Movies & TV
Aaron Rodgers11.02×Sports
Zendaya16.36×Movies & TV
Eli Manning28.93×Sports
Green Bay Packers8.67×Sports
Detroit Lions7.93×Sports
True Food Kitchen25.24×Food & Beverages
Halle Berry13.43×Movies & TV
Kia Sportage24.34×Cars & Mobility
Joe Montana23.65×Sports
Charles Barkley20×Sports
Capital One3.77×Business & Career
Winona Ryder8.74×Movies & TV
Baker Mayfield11.69×Sports
Erin Andrews20×Sports
Skip Bayless16.93×Movies & TV
Toni Collette14.5×Movies & TV
Google Maps2.92×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Calvin Johnson audience
TraitClusterScore
PatriotismCONSERVATISM1.62
LGBTQ+ IdentityOPEN1.24
MindfulnessBALANCE1.16
Need for SecurityCONSERVATISM1.14
Convenience OrientationPREMIUM1.14
Career OrientationPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Calvin Johnson
CountryShare
United States89.9%
Canada3.7%
United Kingdom1.1%

See Calvin Johnson audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Calvin Johnson have in United States?

Calvin Johnson has an estimated audience of 787,153 people in United States, concentrated in Michigan and California.

What is the gender split and age of Calvin Johnson fans?

45.6% of Calvin Johnson fans are female, 54.4% are male, with an average age of 37.8 years.

Which brands do Calvin Johnson fans like most?

Calvin Johnson fans show strongest brand affinity for Kareem Abdul-Jabbar (85.44×), Cemex (243.48×), and Amandla Stenberg (59.91×) over the country average.

Where do Calvin Johnson fans live in United States?

Calvin Johnson fans in United States are most concentrated in Michigan (reach 101,577), California (reach 66,459), and Texas (reach 62,888). These three regions account for the largest share of the active audience.

What other brands do Calvin Johnson fans also like?

Beyond Calvin Johnson itself, the audience over-indexes on Cemex (243.48×), Amandla Stenberg (59.91×), Aaron Rodgers (11.02×), and Zendaya (16.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Calvin Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.