Rascasse Audience Intelligence

Calvin Johnson Audience in United States

A data profile of the people who buy, follow and care about Calvin Johnson in United States — modelled from more than twelve digital signal sources. Calvin Johnson has an estimated audience of 791,047 people in United States.

#441among American football in United States#6408among Person in United States#2570in Sports

The average Calvin Johnson fan in United States is 37.8 years old, balanced, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Texas.

Top brand affinities include Kareem Abdul-Jabbar, Amandla Stenberg, Zendaya, with strongest over-indexing on Kareem Abdul-Jabbar (122.84× the country average).

Demographically, the Calvin Johnson audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Calvin Johnson fan in United States is balanced, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Kareem Abdul-Jabbar.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Calvin Johnson profile in United States.

Audience size
791K
in United States
Gender
45.6%♀
54.4% male
Age
37.8
average years
Country rank
#27670
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Calvin Johnson fans

45.6% are female, 54.4% are male, average age 37.8.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Calvin Johnson audience in United States
MetricValue
Female45.6%
Male54.4%
Average age37.8
Estimated audience size791,047
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Calvin Johnson audience in United States
Age bracketShare%
16-1928%
20-2916%
30-3917%
40-4920%
50+19%
Fig. 04

Worldwide distribution

89.7%

of the worldwide Calvin Johnson audience comes from United States.

Worldwide audience distribution share by country for Calvin Johnson
CountryShare
United States89.7%
Canada3.7%
United Kingdom1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Calvin Johnson audience in United States is strongest.

Fig. 05

Top regions by affinity

Calvin Johnson fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~90K4.47×
02Georgia~40K1.46×
03Ohio~30K1.25×
04Pennsylvania~30K1.16×
05Maryland~20K1.14×
06Louisiana~10K1.12×
07Mississippi~7K1.11×
08Iowa~7K1.10×
09Illinois~30K1.07×
10Indiana~20K1.07×
11Wisconsin~10K1.07×
12Virginia~20K1.05×
13Kansas~6K1.04×
14Nebraska~4K1.04×
15North Dakota~2K1.04×
16Missouri~10K1.03×
17Alabama~10K1.02×
18Tennessee~20K1.01×
19South Carolina~10K1.01×
20Washington, District of Columbia~2K1.01×
21Delaware~2K1.01×
22North Carolina~20K0.98×
23Minnesota~10K0.98×
24Kentucky~10K0.97×
25South Dakota~2K0.97×
26West Virginia~3K0.94×
27Massachusetts~10K0.93×
28Rhode Island~2K0.93×
29New Jersey~20K0.92×
30Texas~60K0.91×
31Arkansas~6K0.90×
32Connecticut~7K0.88×
33Montana~2K0.88×
34Washington~10K0.87×
35Oklahoma~8K0.87×
36New Hampshire~3K0.86×
37Florida~50K0.85×
38Arizona~10K0.85×
39Hawaii~3K0.84×
40Colorado~10K0.82×
41New York~40K0.80×
42Nevada~6K0.79×
43Maine~2K0.78×
44Idaho~3K0.76×
45Alaska~1K0.76×
46Vermont~1K0.75×
47California~60K0.73×
48Oregon~6K0.71×
49New Mexico~3K0.71×
50Utah~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Calvin Johnson, United States
0.70×1.00×4.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Calvin Johnson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Calvin Johnson audience
#·InterestCategoryAffinity×
01Kareem Abdul-JabbarSports122.84×
02CemexBusiness & Career86.11×
03Amandla StenbergMovies & TV60.00×
04Eli ManningSports31.87×
05True Food KitchenFood & Beverages20.28×
06Erin AndrewsSports20.00×
07Bill RussellSports20.00×
08Tony RomoSports18.71×
09Larry BirdSports18.22×
10Jordan PeeleMovies & TV14.59×
11Wilt ChamberlainSports14.41×
12ZendayaMovies & TV14.09×
13Toni ColletteMovies & TV13.89×
14Magic JohnsonSports13.61×
15Halle BerryMovies & TV12.99×
16Winona RyderMovies & TV11.38×
17Aaron RodgersSports10.51×
18Jack NicholsonMovies & TV9.11×
19Detroit LionsSports6.52×
20Green Bay PackersSports6.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Calvin Johnson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Calvin Johnson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.12×
IndulgenceJOY1.48×
Need for SecurityCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Calvin Johnson audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
Pet OwnershipJOY0.68×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Calvin Johnson have in United States?

Calvin Johnson has an estimated audience of 791,047 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of Calvin Johnson fans?

45.6% of Calvin Johnson fans are female, 54.4% are male, with an average age of 37.8 years.

03

Which brands do Calvin Johnson fans like most?

Calvin Johnson fans show strongest brand affinity for Kareem Abdul-Jabbar (122.84×), Amandla Stenberg (60×), and Zendaya (14.09×) over the country average.

04

Where do Calvin Johnson fans live in United States?

Calvin Johnson fans in United States are most concentrated in Michigan (reach ~90K), California (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Calvin Johnson fans also like?

Beyond Calvin Johnson itself, the audience over-indexes on Amandla Stenberg (60×), Zendaya (14.09×), Eli Manning (31.87×), and Aaron Rodgers (10.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Calvin Johnson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Calvin Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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