Rascasse Audience Intelligence

Boyz II Men Audience in United States

A data profile of the people who buy, follow and care about Boyz II Men in United States — modelled from more than twelve digital signal sources. Boyz II Men has an estimated audience of 913,598 people in United States.

#41among R&B in United States#5689among Person in United States#3288in Music & Radio

The average Boyz II Men fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include New Edition, Bobby Brown, Peabo Bryson, with strongest over-indexing on New Edition (55.09× the country average).

Demographically, the Boyz II Men audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boyz II Men fan in United States is more female, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for New Edition.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boyz II Men profile in United States.

Audience size
914K
in United States
Gender
60.6%♀
39.4% male
Age
42.9
average years
Country rank
#25146
Person in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boyz II Men fans

60.6% are female, 39.4% are male, average age 42.9.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Boyz II Men audience in United States
MetricValue
Female60.6%
Male39.4%
Average age42.9
Estimated audience size913,598
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Boyz II Men audience in United States
Age bracketShare%
16-198%
20-2915%
30-3927%
40-4930%
50+20%
Fig. 04

Worldwide distribution

51.5%

of the worldwide Boyz II Men audience comes from United States.

Worldwide audience distribution share by country for Boyz II Men
CountryShare
United States51.5%
United Kingdom5.9%
Japan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boyz II Men audience in United States is strongest.

Fig. 05

Top regions by affinity

Boyz II Men fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~30K2.10×
02Delaware~5K1.86×
03Georgia~50K1.74×
04North Carolina~50K1.70×
05Washington, District of Columbia~5K1.70×
06Louisiana~20K1.60×
07Virginia~30K1.51×
08Pennsylvania~40K1.50×
09Alabama~20K1.40×
10Mississippi~10K1.36×
11Missouri~20K1.33×
12Nevada~10K1.33×
13Hawaii~5K1.33×
14South Carolina~20K1.27×
15Michigan~30K1.19×
16New Jersey~20K1.10×
17Tennessee~20K1.06×
18Arkansas~8K1.06×
19Connecticut~9K1.02×
20Ohio~30K1.00×
21Oklahoma~9K0.96×
22Florida~60K0.94×
23California~90K0.93×
24North Dakota~2K0.93×
25Indiana~10K0.92×
26Kansas~6K0.92×
27Illinois~30K0.91×
28Kentucky~10K0.89×
29Texas~70K0.88×
30Massachusetts~20K0.88×
31West Virginia~4K0.86×
32Rhode Island~2K0.86×
33New York~40K0.85×
34Wisconsin~10K0.83×
35Washington~10K0.79×
36Alaska~1K0.75×
37Nebraska~3K0.74×
38New Hampshire~3K0.73×
39South Dakota~1K0.71×
40Arizona~10K0.70×
41Vermont~1K0.70×
42Minnesota~9K0.69×
43Iowa~5K0.69×
44Maine~2K0.69×
45Colorado~9K0.67×
46Oregon~7K0.66×
47New Mexico~3K0.66×
48Montana~2K0.66×
49Idaho~3K0.65×
50Utah~5K0.60×
Fig. 06

Affinity by region

Affinity by region — Boyz II Men, United States
0.60×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boyz II Men audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boyz II Men audience
#·InterestCategoryAffinity×
01LGBT parentingKids & Family55.97×
02New EditionMusic & Radio55.09×
03For Better Or WorseMovies & TV51.88×
04Brian McKnightMusic & Radio38.31×
05Peabo BrysonMusic & Radio36.22×
06No Good DeedMovies & TV34.83×
07Luther VandrossMusic & Radio32.46×
08Waiting to ExhaleMovies & TV32.32×
09Anthony Hamilton (musician)Music & Radio32.05×
10Angie StoneMusic & Radio30.24×
11Bobby BrownMusic & Radio26.27×
12112Music & Radio24.57×
13Lauryn HillMusic & Radio20.05×
14Marvin GayeMusic & Radio17.05×
15Don LemonMovies & TV15.28×
16D’AngeloMusic & Radio14.29×
17Sasha Obama.Politics & Society9.58×
18DiddyMusic & Radio9.36×
19Neo soulMusic & Radio8.91×
20Madea's Class ReunionMovies & TV5.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boyz II Men audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boyz II Men audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.34×
Family OrientationCONSERVATISM1.33×
Luxury OrientationPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boyz II Men audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
Sports ActivityPOWER0.81×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boyz II Men have in United States?

Boyz II Men has an estimated audience of 913,598 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Boyz II Men fans?

60.6% of Boyz II Men fans are female, 39.4% are male, with an average age of 42.9 years.

03

Which brands do Boyz II Men fans like most?

Boyz II Men fans show strongest brand affinity for New Edition (55.09×), Bobby Brown (26.27×), and Peabo Bryson (36.22×) over the country average.

04

Where do Boyz II Men fans live in United States?

Boyz II Men fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Boyz II Men fans also like?

Beyond Boyz II Men itself, the audience over-indexes on Bobby Brown (26.27×), Peabo Bryson (36.22×), Luther Vandross (32.46×), and LGBT parenting (55.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More R&B audiences in United States

See Boyz II Men audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boyz II Men. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →