Boyz II Men Audience in United States
Boyz II Men has an estimated audience of 881,081 people in United States. 60.6% are female, 39.4% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: New Edition, Bobby Brown, Luther Vandross, Diddy, Angie Stone.
The average Boyz II Men fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include New Edition, Bobby Brown, Luther Vandross, with strongest over-indexing on New Edition (55.09× the country average). Demographically, the Boyz II Men audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of Boyz II Men fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 42.9 |
| Estimated audience size | 881,081 |
Audience persona
The typical Boyz II Men fan in United States is more female, around 42.9 years old, with strong Extroversion tendencies and a notable affinity for New Edition.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 95,179 | 0.98× |
| Texas | 67,710 | 0.89× |
| Florida | 59,739 | 1× |
| North Carolina | 47,795 | 1.8× |
| Georgia | 46,562 | 1.72× |
| New York | 42,642 | 0.87× |
| Pennsylvania | 42,474 | 1.43× |
| Virginia | 34,601 | 1.61× |
| Maryland | 33,657 | 2.22× |
| Michigan | 28,284 | 1.23× |
| Ohio | 27,776 | 1.02× |
| Illinois | 25,961 | 0.88× |
| New Jersey | 24,271 | 1.08× |
| Missouri | 21,021 | 1.48× |
| Tennessee | 19,148 | 1.08× |
| Louisiana | 17,135 | 1.51× |
| Alabama | 16,149 | 1.31× |
| South Carolina | 15,885 | 1.2× |
| Massachusetts | 15,057 | 0.87× |
| Indiana | 14,791 | 0.92× |
| Washington | 14,082 | 0.8× |
| Arizona | 12,445 | 0.69× |
| Nevada | 11,023 | 1.29× |
| Wisconsin | 10,550 | 0.8× |
| Connecticut | 10,032 | 1.14× |
| Oklahoma | 10,028 | 1.02× |
| Mississippi | 10,011 | 1.38× |
| Kentucky | 9,946 | 0.9× |
| Colorado | 9,190 | 0.66× |
| Minnesota | 7,944 | 0.63× |
| Oregon | 6,713 | 0.66× |
| Kansas | 6,581 | 0.95× |
| Arkansas | 6,547 | 0.9× |
| Hawaii | 5,881 | 1.55× |
| Iowa | 4,705 | 0.65× |
| Utah | 4,553 | 0.58× |
| Washington, District of Columbia | 4,449 | 1.68× |
| Delaware | 4,202 | 1.73× |
| West Virginia | 3,370 | 0.82× |
| Nebraska | 3,029 | 0.69× |
| Idaho | 2,689 | 0.61× |
| New Mexico | 2,476 | 0.56× |
| New Hampshire | 2,328 | 0.67× |
| Rhode Island | 2,307 | 0.82× |
| Maine | 1,852 | 0.59× |
| Montana | 1,186 | 0.49× |
| North Dakota | 1,139 | 0.63× |
| South Dakota | 1,117 | 0.55× |
| Alaska | 1,063 | 0.56× |
| Vermont | 669 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| New Edition | 55.09× | Music & Radio |
| Bobby Brown | 26.27× | Music & Radio |
| Luther Vandross | 32.46× | Music & Radio |
| Diddy | 9.36× | Music & Radio |
| Angie Stone | 30.24× | Music & Radio |
| LGBT parenting | 55.97× | Kids & Family |
| Brian McKnight | 38.31× | Music & Radio |
| D’Angelo | 14.29× | Music & Radio |
| 112 | 24.57× | Music & Radio |
| Lauryn Hill | 20.05× | Music & Radio |
| Don Lemon | 15.28× | Movies & TV |
| No Good Deed | 34.83× | Movies & TV |
| Waiting to Exhale | 32.32× | Movies & TV |
| Neo soul | 8.91× | Music & Radio |
| For Better Or Worse | 51.88× | Movies & TV |
| Anthony Hamilton (musician) | 32.05× | Music & Radio |
| New York Mets | 8.05× | Sports |
| Malcolm X (1992 film) | 11.96× | Movies & TV |
| Marvin Gaye | 17.05× | Music & Radio |
| Chris Brown | 8.66× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.38 |
| Community Orientation | OPEN | 1.35 |
| Family Orientation | CONSERVATISM | 1.29 |
| Convenience Orientation | PREMIUM | 1.21 |
| Urban Lifestyle | OPEN | 1.19 |
| LGBTQ+ Identity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.3% |
| United Kingdom | 5.9% |
| Japan | 5.6% |
See Boyz II Men audiences in other countries
More R&B audiences in United States
- Rihanna (13,085,119)
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- Madison Beer (9,601,709)
Frequently asked questions
How many fans does Boyz II Men have in United States?
Boyz II Men has an estimated audience of 881,081 people in United States, concentrated in California and Texas.
What is the gender split and age of Boyz II Men fans?
60.6% of Boyz II Men fans are female, 39.4% are male, with an average age of 42.9 years.
Which brands do Boyz II Men fans like most?
Boyz II Men fans show strongest brand affinity for New Edition (55.09×), Bobby Brown (26.27×), and Luther Vandross (32.46×) over the country average.
Where do Boyz II Men fans live in United States?
Boyz II Men fans in United States are most concentrated in California (reach 95,179), Texas (reach 67,710), and Florida (reach 59,739). These three regions account for the largest share of the active audience.
What other brands do Boyz II Men fans also like?
Beyond Boyz II Men itself, the audience over-indexes on Bobby Brown (26.27×), Luther Vandross (32.46×), Diddy (9.36×), and Angie Stone (30.24×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Boyz II Men. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.