Neo soul Audience in United States

Neo soul logo

Neo soul has an estimated audience of 10,034,520 people in United States. 60.5% are female, 39.5% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Harlow, Goop, TV Fanatic, Governor of Michigan.

The average Neo soul fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Harlow, Goop, with strongest over-indexing on Whataburger (3.74× the country average). Demographically, the Neo soul audience skews more female with an average age of 37.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Neo soul fans

Demographic split for Neo soul audience in United States
MetricValue
Female60.5%
Male39.5%
Average age37.4
Estimated audience size10,034,520

Audience persona

The typical Neo soul fan in United States is more female, around 37.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Neo soul in United States
RegionReachAffinity
California1,243,2661.13×
Texas1,112,0681.29×
Florida718,2751.06×
New York705,0081.26×
Georgia671,1402.17×
North Carolina477,9191.58×
Illinois394,9291.18×
Pennsylvania382,5201.13×
Maryland376,5172.18×
Virginia371,9411.52×
Ohio304,4640.98×
New Jersey294,7921.16×
Michigan293,9991.12×
Tennessee243,5691.21×
South Carolina209,2071.39×
Louisiana201,8451.56×
Alabama199,7781.43×
Washington199,5190.99×
Missouri192,1031.19×
Massachusetts191,9480.97×
Indiana168,7680.92×
Arizona162,5860.79×
Mississippi122,1291.48×
Colorado115,0520.73×
Minnesota111,3350.77×
Wisconsin104,5120.69×
Connecticut103,2021.03×
Oregon99,3050.86×
Nevada97,7421.01×
Kentucky92,1390.73×
Oklahoma88,6290.8×
Arkansas79,1390.96×
Washington, District of Columbia62,2432.06×
Kansas54,7800.69×
Iowa44,7250.54×
Utah41,9060.47×
Delaware36,3411.31×
Hawaii34,5300.8×
West Virginia34,3980.74×
Nebraska30,6250.61×
New Mexico28,5610.57×
Rhode Island27,3680.86×
New Hampshire20,5240.52×
Idaho18,6210.37×
Maine17,9200.5×
Alaska14,2040.66×
Montana13,4140.48×
South Dakota12,2220.53×
Vermont12,0670.68×
North Dakota11,9000.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Neo soul audience
BrandAffinityCategory
Whataburger3.74×Food & Beverages
Harlow15.87×Travel & Leisure
Goop6.94×Internet & Social Media
TV Fanatic13.76×Movies & TV
Governor of Michigan9.27×Politics & Society
Wok7.84×Food & Beverages
UK garage6.3×Music & Radio
No Escape (1994 film)12.92×Movies & TV
Grinch4.51×Movies & TV
headspace10.32×Health
Product design2.11×Business & Career
Grace Slick8.05×Music & Radio
El Paso County, Colorado11.68×Travel & Leisure
Bank account2.24×Business & Career
Google Home5.6×Technology & Electronics
Hibachi6.51×Food & Beverages
Isometric exercise7.07×Sports
Cherish (group)8.66×Music & Radio
Hickok4513.68×Internet & Social Media
Joshua Jackson3.47×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Neo soul audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.07
Early Adopter MentalityPOWER1.26
Luxury OrientationPREMIUM1.21
Urban LifestyleOPEN1.2
Healthy LifestyleBALANCE1.19
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Neo soul
CountryShare
United States58.2%
Brazil6.9%
United Kingdom3.9%

See Neo soul audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Neo soul have in United States?

Neo soul has an estimated audience of 10,034,520 people in United States, concentrated in California and Texas.

What is the gender split and age of Neo soul fans?

60.5% of Neo soul fans are female, 39.5% are male, with an average age of 37.4 years.

Which brands do Neo soul fans like most?

Neo soul fans show strongest brand affinity for Whataburger (3.74×), Harlow (15.87×), and Goop (6.94×) over the country average.

Where do Neo soul fans live in United States?

Neo soul fans in United States are most concentrated in California (reach 1,243,266), Texas (reach 1,112,068), and Florida (reach 718,275). These three regions account for the largest share of the active audience.

What other brands do Neo soul fans also like?

Beyond Neo soul itself, the audience over-indexes on Harlow (15.87×), Goop (6.94×), TV Fanatic (13.76×), and Governor of Michigan (9.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Neo soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.