Rascasse Audience Intelligence

Neo soul Audience in United States

A data profile of the people who buy, follow and care about Neo soul in United States — modelled from more than twelve digital signal sources. Neo soul has an estimated audience of 10,034,520 people in United States.

#92among Musical genre in United States#2279among Topic in United States#255in Music & Radio

The average Neo soul fan in United States is 37.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Teyana Taylor, Planet Fitness, Hair Extensions, with strongest over-indexing on Teyana Taylor (8.67× the country average).

Demographically, the Neo soul audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Neo soul fan in United States is more female, around 37.4 years old, with strong Tradition tendencies and a notable affinity for Teyana Taylor.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Neo soul profile in United States.

Audience size
10M
in United States
Gender
60.5%♀
39.5% male
Age
37.4
average years
Country rank
#3566
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Neo soul fans

60.5% are female, 39.5% are male, average age 37.4.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Neo soul audience in United States
MetricValue
Female60.5%
Male39.5%
Average age37.4
Estimated audience size10,034,520
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Neo soul audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

58.2%

of the worldwide Neo soul audience comes from United States.

Worldwide audience distribution share by country for Neo soul
CountryShare
United States58.2%
Brazil6.9%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Neo soul audience in United States is strongest.

Fig. 05

Top regions by affinity

Neo soul fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~600K1.97×
02Maryland~300K1.96×
03Washington, District of Columbia~50K1.78×
04North Carolina~500K1.51×
05Louisiana~200K1.42×
06Mississippi~100K1.41×
07Virginia~300K1.40×
08Alabama~200K1.31×
09South Carolina~200K1.30×
10Texas~1M1.19×
11Missouri~200K1.19×
12New York~700K1.17×
13Delaware~30K1.16×
14Tennessee~200K1.15×
15Illinois~400K1.12×
16New Jersey~300K1.12×
17Pennsylvania~400K1.11×
18Michigan~300K1.10×
19California~1M1.08×
20Connecticut~100K1.02×
21Florida~700K1.01×
22Nevada~100K1.01×
23Arkansas~80K1.01×
24Ohio~300K0.98×
25Massachusetts~200K0.98×
26Rhode Island~30K0.97×
27Washington~200K0.95×
28Indiana~200K0.95×
29Alaska~20K0.95×
30Hawaii~40K0.94×
31Vermont~20K0.94×
32North Dakota~20K0.92×
33South Dakota~20K0.91×
34West Virginia~40K0.90×
35Montana~20K0.90×
36Oklahoma~100K0.89×
37Kentucky~100K0.88×
38Oregon~100K0.87×
39Maine~30K0.87×
40Kansas~70K0.86×
41New Hampshire~30K0.86×
42Arizona~200K0.85×
43Nebraska~40K0.85×
44Idaho~40K0.84×
45New Mexico~40K0.84×
46Minnesota~100K0.82×
47Colorado~100K0.81×
48Wisconsin~100K0.79×
49Iowa~70K0.79×
50Utah~70K0.74×
Fig. 06

Affinity by region

Affinity by region — Neo soul, United States
0.74×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Neo soul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Neo soul audience
#·InterestCategoryAffinity×
01Teyana TaylorMovies & TV8.67×
02Halle BerryMovies & TV5.21×
03Hair ExtensionsBeauty & Wellness4.72×
04Broadway theatreTravel & Leisure4.30×
05Largemouth bassFood & Beverages4.19×
06Diaper bagKids & Family4.06×
07The Breakfast ClubMovies & TV3.92×
08NigeriaTravel & Leisure3.52×
09Planet FitnessSports3.36×
10KeratinBeauty & Wellness3.15×
11Folk musicMusic & Radio3.01×
12Internet celebrityInternet & Social Media2.65×
13MetaphysicsBusiness & Career2.45×
14Bass guitarMusic & Radio2.36×
15NBA FinalsSports2.26×
16College basketballSports2.22×
17TMZInternet & Social Media2.09×
18StreetwearFashion & Accessoires2.07×
19Michael JacksonMusic & Radio1.98×
20High-definition televisionTechnology & Electronics1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Neo soul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Neo soul audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.59×
MindfulnessBALANCE1.37×
Community OrientationOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Neo soul audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Quality AwarenessPREMIUM0.75×
IndividualismJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Neo soul have in United States?

Neo soul has an estimated audience of 10,034,520 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Neo soul fans?

60.5% of Neo soul fans are female, 39.5% are male, with an average age of 37.4 years.

03

Which brands do Neo soul fans like most?

Neo soul fans show strongest brand affinity for Teyana Taylor (8.67×), Planet Fitness (3.36×), and Hair Extensions (4.72×) over the country average.

04

Where do Neo soul fans live in United States?

Neo soul fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Neo soul fans also like?

Beyond Neo soul itself, the audience over-indexes on Planet Fitness (3.36×), Hair Extensions (4.72×), Broadway theatre (4.3×), and Diaper bag (4.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Neo soul audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Neo soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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