Neo soul Audience in Germany
Neo soul has an estimated audience of 318,382 people in Germany. 61.3% are female, 38.7% are male, average age 31.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Circular economy, Home construction, Progressive rock, Dog breed.
The average Neo soul fan in Germany is 31.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Circular economy, Home construction, with strongest over-indexing on Israel (7.23× the country average). Demographically, the Neo soul audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Tradition, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Neo soul fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 31.3 |
| Estimated audience size | 318,382 |
Audience persona
The typical Neo soul fan in Germany is more female, around 31.3 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,691 | 0.8× |
| Bayern | 33,602 | 0.66× |
| Baden-Württemberg | 30,231 | 0.7× |
| Hessen | 22,060 | 0.91× |
| Berlin | 22,046 | 1.55× |
| Niedersachsen | 16,955 | 0.55× |
| Rheinland-Pfalz | 13,267 | 0.83× |
| Sachsen | 9,114 | 0.58× |
| Thüringen | 7,891 | 0.97× |
| Sachsen-Anhalt | 7,664 | 0.93× |
| Brandenburg | 7,441 | 0.75× |
| Hamburg | 7,084 | 0.98× |
| Mecklenburg-Vorpommern | 6,740 | 1.11× |
| Saarland | 6,700 | 1.71× |
| Bremen | 6,575 | 2.41× |
| Schleswig-Holstein | 6,280 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 7.23× | Travel & Leisure |
| Circular economy | 16.31× | Business & Career |
| Home construction | 2.14× | Home & Garden |
| Progressive rock | 3.02× | Music & Radio |
| Dog breed | 1.72× | Pets & Animals |
| Commercial mortgage | 3.19× | Business & Career |
| Hobby Lobby | 9.61× | Home & Garden |
| Unique Gifts | 1.53× | Shopping |
| KLIX (AM) | 2.51× | Music & Radio |
| Whataburger | 5.77× | Food & Beverages |
| Natural rubber | 2.25× | Cars & Mobility |
| Product design | 1.55× | Business & Career |
| Corona (band) | 2.26× | Music & Radio |
| Goosebumps (film) | 8.48× | Movies & TV |
| Warren Haynes | 12.61× | Music & Radio |
| Huizen | 5.42× | Travel & Leisure |
| Urban horticulture | 1.5× | Home & Garden |
| Oral, Kazakhstan | 6.66× | Travel & Leisure |
| Home Delivery | 2.28× | Food & Beverages |
| Škoda Kodiaq | 1.65× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.84 |
| Sports Activity | POWER | 1.68 |
| Early Adopter Mentality | POWER | 1.53 |
| Community Orientation | OPEN | 1.43 |
| Mindfulness | BALANCE | 1.32 |
| Sustainability | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.2% |
| Brazil | 6.9% |
| United Kingdom | 3.9% |
See Neo soul audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Neo soul have in Germany?
Neo soul has an estimated audience of 318,382 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Neo soul fans?
61.3% of Neo soul fans are female, 38.7% are male, with an average age of 31.3 years.
Which brands do Neo soul fans like most?
Neo soul fans show strongest brand affinity for Israel (7.23×), Circular economy (16.31×), and Home construction (2.14×) over the country average.
Where do Neo soul fans live in Germany?
Neo soul fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,691), Bayern (reach 33,602), and Baden-Württemberg (reach 30,231). These three regions account for the largest share of the active audience.
What other brands do Neo soul fans also like?
Beyond Neo soul itself, the audience over-indexes on Circular economy (16.31×), Home construction (2.14×), Progressive rock (3.02×), and Dog breed (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Neo soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.