Rascasse Audience Intelligence

Neo soul Audience in Germany

A data profile of the people who buy, follow and care about Neo soul in Germany — modelled from more than twelve digital signal sources. Neo soul has an estimated audience of 318,382 people in Germany.

#237among Musical genre in Germany#5966among Topic in Germany#2087in Music & Radio

The average Neo soul fan in Germany is 31.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Eskimo Callboy, Boss Hoss Cycles, Nina Chuba, with strongest over-indexing on Eskimo Callboy (26.69× the country average).

Demographically, the Neo soul audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Neo soul fan in Germany is more female, around 31.3 years old, with strong Community Orientation tendencies and a notable affinity for Eskimo Callboy.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Neo soul profile in Germany.

Audience size
318K
in Germany
Gender
61.3%♀
38.7% male
Age
31.3
average years
Country rank
#16603
Topic in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Neo soul fans

61.3% are female, 38.7% are male, average age 31.3.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Neo soul audience in Germany
MetricValue
Female61.3%
Male38.7%
Average age31.3
Estimated audience size318,382
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Neo soul audience in Germany
Age bracketShare%
16-1943%
20-2921%
30-3914%
40-4912%
50+9%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Neo soul audience comes from Germany.

Worldwide audience distribution share by country for Neo soul
CountryShare
United States58.2%
Brazil6.9%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Neo soul audience in Germany is strongest.

Fig. 05

Top regions by affinity

Neo soul fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.36×
02Bremen~4K1.35×
03Saarland~5K1.18×
04Hamburg~7K1.03×
05Mecklenburg-Vorpommern~6K1.03×
06Thüringen~8K0.99×
07Sachsen-Anhalt~8K0.98×
08Hessen~20K0.93×
09Brandenburg~9K0.93×
10Rheinland-Pfalz~10K0.91×
11Schleswig-Holstein~10K0.90×
12Nordrhein-Westfalen~60K0.86×
13Sachsen~10K0.86×
14Baden-Württemberg~30K0.80×
15Bayern~40K0.79×
16Niedersachsen~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Neo soul, Germany
0.79×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Neo soul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Neo soul audience
#·InterestCategoryAffinity×
01Boss Hoss CyclesCars & Mobility41.05×
02Eskimo CallboyMusic & Radio26.69×
03Biodegradable wasteHome & Garden20.00×
04Jeff BeckMusic & Radio18.58×
05Nina ChubaMusic & Radio11.08×
06Simply RedMusic & Radio9.97×
07Dua LipaMusic & Radio8.96×
08CherMusic & Radio8.37×
09Nelly FurtadoMusic & Radio8.24×
10Kurt CobainMusic & Radio7.72×
11Madison BeerMusic & Radio7.35×
12Mariah CareyMusic & Radio7.13×
13ReggaetonMusic & Radio6.59×
14Robert RedfordMovies & TV6.56×
15IkkimelMusic & Radio5.38×
16Dexter (TV series)Movies & TV5.38×
17DuolingoBusiness & Career4.91×
18Crime fictionLiterature4.54×
19Michael JacksonMusic & Radio3.39×
20TagesschauMovies & TV1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Neo soul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Neo soul audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.93×
TraditionCONSERVATISM1.87×
SpiritualityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Neo soul audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
Family OrientationCONSERVATISM0.60×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Neo soul have in Germany?

Neo soul has an estimated audience of 318,382 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Neo soul fans?

61.3% of Neo soul fans are female, 38.7% are male, with an average age of 31.3 years.

03

Which brands do Neo soul fans like most?

Neo soul fans show strongest brand affinity for Eskimo Callboy (26.69×), Boss Hoss Cycles (41.05×), and Nina Chuba (11.08×) over the country average.

04

Where do Neo soul fans live in Germany?

Neo soul fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Neo soul fans also like?

Beyond Neo soul itself, the audience over-indexes on Boss Hoss Cycles (41.05×), Nina Chuba (11.08×), Robert Redford (6.56×), and Dua Lipa (8.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Neo soul audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Neo soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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