Simply Red Audience in Germany

Demographics of Simply Red fans

Audience persona

The typical Simply Red fan in Germany is balanced, around 48.7 years old, with strong Community Orientation tendencies and a notable affinity for Nelly Furtado.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Simply Red audiences in other countries

• Simply Red — United States
• Simply Red — United Kingdom
• Simply Red — France
• Simply Red — Italy
• Simply Red — Spain
• Simply Red — Brazil
• Simply Red — Japan
• Simply Red — South Korea
• Simply Red — India

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Frequently asked questions

How many fans does Simply Red have in Germany?

Simply Red has an estimated audience of 898,780 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Simply Red fans?

52.4% of Simply Red fans are female, 47.6% are male, with an average age of 48.7 years.

Which brands do Simply Red fans like most?

Simply Red fans show strongest brand affinity for Nelly Furtado (40.51×), Whitney Houston (40.28×), and Amy Winehouse (43.66×) over the country average.

Where do Simply Red fans live in Germany?

Simply Red fans in Germany are most concentrated in Nordrhein-Westfalen (reach 224,628), Bayern (reach 130,900), and Baden-Württemberg (reach 106,134). These three regions account for the largest share of the active audience.

What other brands do Simply Red fans also like?

Beyond Simply Red itself, the audience over-indexes on Whitney Houston (40.28×), Amy Winehouse (43.66×), Cher (40.32×), and Kylie Minogue (52.54×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Simply Red. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.