Rascasse Audience Intelligence

Simply Red Audience in Germany

A data profile of the people who buy, follow and care about Simply Red in Germany — modelled from more than twelve digital signal sources. Simply Red has an estimated audience of 878,524 people in Germany.

#49among Band in Germany#1084among Person in Germany#732in Music & Radio

The average Simply Red fan in Germany is 48.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Whitney Houston, Nelly Furtado, Amy Winehouse, with strongest over-indexing on Whitney Houston (40.28× the country average).

Demographically, the Simply Red audience skews balanced with an average age of 48.7, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Simply Red fan in Germany is balanced, around 48.7 years old, with strong Mindfulness tendencies and a notable affinity for Whitney Houston.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Simply Red profile in Germany.

Audience size
879K
in Germany
Gender
52.4%♀
47.6% male
Age
48.7
average years
Country rank
#7279
Person in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Simply Red fans

52.4% are female, 47.6% are male, average age 48.7.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Simply Red audience in Germany
MetricValue
Female52.4%
Male47.6%
Average age48.7
Estimated audience size878,524
Fig. 03

Age distribution

Ø 48.7
average years
Age distribution of the Simply Red audience in Germany
Age bracketShare%
16-196%
20-294%
30-3915%
40-4941%
50+35%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Simply Red audience comes from Germany.

Worldwide audience distribution share by country for Simply Red
CountryShare
Germany19.3%
United Kingdom14.0%
United States9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Simply Red audience in Germany is strongest.

Fig. 05

Top regions by affinity

Simply Red fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.15×
02Hamburg~20K1.15×
03Schleswig-Holstein~40K1.10×
04Saarland~10K1.10×
05Nordrhein-Westfalen~200K1.07×
06Rheinland-Pfalz~50K1.03×
07Sachsen~40K1.01×
08Thüringen~20K1.00×
09Sachsen-Anhalt~20K0.98×
10Hessen~70K0.96×
11Berlin~40K0.94×
12Brandenburg~30K0.93×
13Mecklenburg-Vorpommern~20K0.93×
14Bayern~100K0.91×
15Bremen~7K0.90×
16Baden-Württemberg~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Simply Red, Germany
0.84×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Simply Red audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Simply Red audience
#·InterestCategoryAffinity×
01Boy GeorgeMusic & Radio62.89×
02Rick AstleyMusic & Radio58.09×
03NSYNCMusic & Radio54.93×
04Kylie MinogueMusic & Radio52.54×
05The Black Eyed PeasMusic & Radio49.03×
06Janet JacksonMusic & Radio47.03×
07James BluntMusic & Radio45.16×
08Amy WinehouseMusic & Radio43.66×
09Prince (musician)Music & Radio42.97×
10Nelly FurtadoMusic & Radio40.51×
11Mark KnopflerMusic & Radio40.45×
12CherMusic & Radio40.32×
13Whitney HoustonMusic & Radio40.28×
14RoxetteMusic & Radio36.19×
15Enrique IglesiasMusic & Radio34.33×
16David BowieMusic & Radio24.87×
17Depeche ModeMusic & Radio24.35×
18Robbie WilliamsMusic & Radio23.51×
19Phil CollinsMusic & Radio20.00×
20Udo LindenbergMusic & Radio14.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Simply Red audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Simply Red audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.82×
SpiritualityBALANCE1.53×
IndulgenceJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Simply Red audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.00×
Convenience OrientationPREMIUM1.00×
Family OrientationCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Simply Red have in Germany?

Simply Red has an estimated audience of 878,524 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Simply Red fans?

52.4% of Simply Red fans are female, 47.6% are male, with an average age of 48.7 years.

03

Which brands do Simply Red fans like most?

Simply Red fans show strongest brand affinity for Whitney Houston (40.28×), Nelly Furtado (40.51×), and Amy Winehouse (43.66×) over the country average.

04

Where do Simply Red fans live in Germany?

Simply Red fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Simply Red fans also like?

Beyond Simply Red itself, the audience over-indexes on Nelly Furtado (40.51×), Amy Winehouse (43.66×), Cher (40.32×), and Kylie Minogue (52.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in Germany

See Simply Red audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Simply Red. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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