Simply Red Audience in United States

Simply Red logo

Simply Red has an estimated audience of 435,497 people in United States. 58.5% are female, 41.5% are male, average age 48.4. Top regions: California, Texas, Florida. Top brand affinities: Britpop, Seal, Billy Ocean, Cyndi Lauper, George Michael.

The average Simply Red fan in United States is 48.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Britpop, Seal, Billy Ocean, with strongest over-indexing on Britpop (45.46× the country average). Demographically, the Simply Red audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Community Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Simply Red fans

Demographic split for Simply Red audience in United States
MetricValue
Female58.5%
Male41.5%
Average age48.4
Estimated audience size435,497

Audience persona

The typical Simply Red fan in United States is more female, around 48.4 years old, with strong Community Orientation tendencies and a notable affinity for Britpop.

Top regions in United States

Top regions ranked by reach for Simply Red in United States
RegionReachAffinity
California46,9240.98×
Texas36,3320.97×
Florida34,1461.16×
New York22,5090.92×
Pennsylvania16,4411.12×
Ohio15,3781.15×
North Carolina14,7451.13×
Georgia14,6261.09×
Illinois14,4340.99×
Michigan13,0331.14×
Virginia11,2831.06×
Tennessee11,1611.28×
New Jersey11,074
Washington9,1081.04×
Arizona9,0061.01×
Massachusetts8,4110.98×
Missouri8,3551.19×
South Carolina8,1511.24×
Indiana8,1411.02×
Maryland7,4460.99×
Louisiana7,2081.28×
Alabama7,1431.17×
Wisconsin6,6191.01×
Minnesota6,0770.97×
Colorado6,0520.88×
Kentucky5,9121.08×
Oregon5,4781.1×
Oklahoma5,1831.07×
Connecticut4,8051.1×
Nevada4,5991.09×
Mississippi4,2661.19×
Arkansas3,9641.1×
Iowa3,2420.9×
Kansas3,1780.93×
Utah2,8820.74×
New Mexico2,0250.93×
Idaho1,9690.9×
West Virginia1,9430.96×
Maine1,7921.15×
Nebraska1,6330.75×
Hawaii1,6310.87×
New Hampshire1,5900.93×
Rhode Island1,2990.94×
Washington, District of Columbia1,2150.93×
Delaware1,2111.01×
Montana1,0680.88×
Vermont7290.95×
Alaska7140.77×
South Dakota6600.66×
North Dakota5640.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Simply Red audience
BrandAffinityCategory
Britpop45.46×Music & Radio
Seal113.3×Music & Radio
Billy Ocean130.65×Music & Radio
Cyndi Lauper44.53×Music & Radio
George Michael41.88×Music & Radio
Bananarama87.11×Music & Radio
Tiffany30.46×Music & Radio
Nits87.77×Music & Radio
Belinda Carlisle61.48×Fashion & Accessoires
The Christians372.08×Music & Radio
Roxette92.2×Music & Radio
Simple Minds87.77×Music & Radio
Wham!49.64×Music & Radio
Wet Wet Wet286.39×Music & Radio
Christopher Cross42.97×Music & Radio
Phil Collins19.92×Music & Radio
Diesel11.55×Music & Radio
Richard Marx38.49×Music & Radio
Rod Stewart19.71×Music & Radio
Barry Manilow20×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Simply Red audience
TraitClusterScore
Community OrientationOPEN1.41
SpiritualityBALANCE1.37
IndulgenceJOY1.35
PatriotismCONSERVATISM1.35
MindfulnessBALANCE1.32
TraditionCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Simply Red
CountryShare
Germany19.7%
United Kingdom13.2%
United States9.6%

See Simply Red audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Simply Red have in United States?

Simply Red has an estimated audience of 435,497 people in United States, concentrated in California and Texas.

What is the gender split and age of Simply Red fans?

58.5% of Simply Red fans are female, 41.5% are male, with an average age of 48.4 years.

Which brands do Simply Red fans like most?

Simply Red fans show strongest brand affinity for Britpop (45.46×), Seal (113.3×), and Billy Ocean (130.65×) over the country average.

Where do Simply Red fans live in United States?

Simply Red fans in United States are most concentrated in California (reach 46,924), Texas (reach 36,332), and Florida (reach 34,146). These three regions account for the largest share of the active audience.

What other brands do Simply Red fans also like?

Beyond Simply Red itself, the audience over-indexes on Seal (113.3×), Billy Ocean (130.65×), Cyndi Lauper (44.53×), and George Michael (41.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Simply Red. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.