Rascasse Audience Intelligence

Simply Red Audience in United States

A data profile of the people who buy, follow and care about Simply Red in United States — modelled from more than twelve digital signal sources. Simply Red has an estimated audience of 438,088 people in United States.

#595among Band in United States#9696among Person in United States#5577in Music & Radio

The average Simply Red fan in United States is 48.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Britpop, Seal, Billy Ocean, with strongest over-indexing on Britpop (45.46× the country average).

Demographically, the Simply Red audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Simply Red fan in United States is more female, around 48.4 years old, with strong Spirituality tendencies and a notable affinity for Britpop.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Simply Red profile in United States.

Audience size
438K
in United States
Gender
58.5%♀
41.5% male
Age
48.4
average years
Country rank
#39545
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Simply Red fans

58.5% are female, 41.5% are male, average age 48.4.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Simply Red audience in United States
MetricValue
Female58.5%
Male41.5%
Average age48.4
Estimated audience size438,088
Fig. 03

Age distribution

Ø 48.4
average years
Age distribution of the Simply Red audience in United States
Age bracketShare%
16-195%
20-2910%
30-3916%
40-4926%
50+43%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Simply Red audience comes from United States.

Worldwide audience distribution share by country for Simply Red
CountryShare
Germany19.3%
United Kingdom14.0%
United States9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Simply Red audience in United States is strongest.

Fig. 05

Top regions by affinity

Simply Red fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~7K1.31×
02Mississippi~4K1.21×
03Tennessee~10K1.20×
04South Carolina~8K1.20×
05Alabama~7K1.19×
06Florida~30K1.18×
07Missouri~8K1.15×
08Ohio~20K1.12×
09Michigan~10K1.12×
10Maine~2K1.12×
11Oregon~6K1.11×
12Arkansas~4K1.10×
13Georgia~10K1.08×
14North Carolina~10K1.08×
15Kentucky~6K1.08×
16Connecticut~5K1.08×
17Delaware~1K1.08×
18Nevada~4K1.06×
19New Hampshire~2K1.06×
20Oklahoma~5K1.04×
21Pennsylvania~20K1.03×
22Arizona~9K1.03×
23Indiana~8K1.02×
24Maryland~8K1.02×
25Virginia~10K1.01×
26West Virginia~2K1.01×
27Vermont<1K1.01×
28New Mexico~2K1.00×
29Washington~9K0.99×
30Wisconsin~6K0.98×
31Rhode Island~1K0.97×
32Massachusetts~8K0.96×
33New Jersey~10K0.94×
34Minnesota~6K0.93×
35Idaho~2K0.93×
36Hawaii~2K0.93×
37Montana~1K0.93×
38California~40K0.92×
39Texas~30K0.92×
40Illinois~10K0.92×
41Washington, District of Columbia~1K0.92×
42Iowa~3K0.91×
43Kansas~3K0.91×
44Alaska<1K0.91×
45New York~20K0.90×
46Colorado~6K0.90×
47North Dakota<1K0.84×
48South Dakota<1K0.83×
49Nebraska~2K0.82×
50Utah~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Simply Red, United States
0.75×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Simply Red audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Simply Red audience
#·InterestCategoryAffinity×
01The ChristiansMusic & Radio372.08×
02Wet Wet WetMusic & Radio286.39×
03Billy OceanMusic & Radio130.65×
04SealMusic & Radio113.30×
05RoxetteMusic & Radio92.20×
06NitsMusic & Radio87.77×
07Simple MindsMusic & Radio87.77×
08BananaramaMusic & Radio87.11×
09Belinda CarlisleFashion & Accessoires61.48×
10Wham!Music & Radio49.64×
11BritpopMusic & Radio45.46×
12Cyndi LauperMusic & Radio44.53×
13Christopher CrossMusic & Radio42.97×
14George MichaelMusic & Radio41.88×
15Bonnie TylerMusic & Radio39.03×
16Richard MarxMusic & Radio38.49×
17Deborah HarryMusic & Radio35.37×
18TiffanyMusic & Radio30.46×
19Phil CollinsMusic & Radio19.92×
20Rod StewartMusic & Radio19.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Simply Red audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Simply Red audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.47×
Community OrientationOPEN1.92×
MindfulnessBALANCE1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Simply Red audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.96×
SustainabilityBALANCE0.98×
Pet OwnershipJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Simply Red have in United States?

Simply Red has an estimated audience of 438,088 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Simply Red fans?

58.5% of Simply Red fans are female, 41.5% are male, with an average age of 48.4 years.

03

Which brands do Simply Red fans like most?

Simply Red fans show strongest brand affinity for Britpop (45.46×), Seal (113.3×), and Billy Ocean (130.65×) over the country average.

04

Where do Simply Red fans live in United States?

Simply Red fans in United States are most concentrated in California (reach ~40K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Simply Red fans also like?

Beyond Simply Red itself, the audience over-indexes on Seal (113.3×), Billy Ocean (130.65×), Tiffany (30.46×), and Cyndi Lauper (44.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Simply Red. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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