Nits Audience in United States
Nits has an estimated audience of 712,301 people in United States. 50.6% are female, 49.4% are male, average age 42.9. Top brand affinities: Home Delivery, Sensationalism, Ayrton Senna, Lenny Henry, JibJab.
Top brand affinities include Home Delivery, Sensationalism, Ayrton Senna, with strongest over-indexing on Home Delivery (24.82× the country average). Demographically, the Nits audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Tradition, Community Orientation.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Nits fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 42.9 |
| Estimated audience size | 712,301 |
Audience persona
The typical Nits fan in United States is balanced, around 42.9 years old, with strong Tradition tendencies and a notable affinity for Home Delivery.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Delivery | 24.82× | Food & Beverages |
| Sensationalism | 69.41× | News |
| Ayrton Senna | 18.8× | Sports |
| Lenny Henry | 40.74× | Movies & TV |
| JibJab | 8.31× | Internet & Social Media |
| Yahoo Sports Fantasy | 9.92× | |
| Winemaking | 5.71× | Food & Beverages |
| Hideo Nomo | 23.53× | Sports |
| Israel | 2.58× | Travel & Leisure |
| Disney Fanatic | 78.28× | Kids & Family |
| Cass County, Missouri | 11.93× | Travel & Leisure |
| Home construction | 1.54× | Home & Garden |
| Scratching post | 9.4× | Pets & Animals |
| Elsword | 16.38× | Games |
| Alaska | 1.54× | Travel & Leisure |
| The Perfect Guy (2015 film) | 17.93× | Movies & TV |
| Howth | 62.56× | Travel & Leisure |
| Nipsey Hussle | 4.76× | Music & Radio |
| Natural rubber | 1.57× | Cars & Mobility |
| Corona (band) | 4.13× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.05 |
| Community Orientation | OPEN | 1.38 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Extroversion | THRILL | 1.37 |
| Mindfulness | BALANCE | 1.36 |
| Spirituality | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| United Kingdom | 15.9% |
| India | 12.3% |
See Nits audiences in other countries
More Pop audiences in United States
- Taylor Swift (46,907,635)
- Sabrina Carpenter (23,789,369)
- Ariana Grande (21,756,380)
- Michael Jackson (18,020,221)
- Justin Bieber (15,203,238)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.