Rascasse Audience Intelligence

Nits Audience in United States

A data profile of the people who buy, follow and care about Nits in United States — modelled from more than twelve digital signal sources. Nits has an estimated audience of 875,828 people in United States.

#135among Pop in United States#5885among Person in United States#3415in Music & Radio

The average Nits fan in United States is 47.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Billy Idol, INXS, Wham!, with strongest over-indexing on Billy Idol (73.63× the country average).

Demographically, the Nits audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nits fan in United States is more female, around 47.5 years old, with strong Tradition tendencies and a notable affinity for Billy Idol.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nits profile in United States.

Audience size
876K
in United States
Gender
62.2%♀
37.8% male
Age
47.5
average years
Country rank
#25855
Person in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nits fans

62.2% are female, 37.8% are male, average age 47.5.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Nits audience in United States
MetricValue
Female62.2%
Male37.8%
Average age47.5
Estimated audience size875,828
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Nits audience in United States
Age bracketShare%
16-198%
20-297%
30-3914%
40-4936%
50+36%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Nits audience comes from United States.

Worldwide audience distribution share by country for Nits
CountryShare
United States17.3%
United Kingdom12.8%
Japan11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nits audience in United States is strongest.

Fig. 05

Top regions by affinity

Nits fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K7.13×
02New Mexico~9K2.01×
03Alabama~20K1.56×
04Oklahoma~10K1.15×
05Kansas~8K1.09×
06Kentucky~10K1.04×
07South Dakota~2K1.03×
08Indiana~20K1.02×
09Arkansas~7K0.96×
10West Virginia~4K0.96×
11Virginia~20K0.95×
12Illinois~30K0.92×
13Washington, District of Columbia~2K0.92×
14Iowa~7K0.91×
15Ohio~20K0.89×
16Hawaii~3K0.89×
17North Dakota~2K0.89×
18Vermont~1K0.89×
19Missouri~10K0.88×
20Nebraska~4K0.88×
21North Carolina~20K0.87×
22Connecticut~8K0.86×
23Montana~2K0.86×
24Nevada~7K0.85×
25Maine~3K0.84×
26Rhode Island~2K0.84×
27Georgia~20K0.83×
28Washington~10K0.82×
29South Carolina~10K0.82×
30Wisconsin~10K0.82×
31Tennessee~10K0.81×
32Oregon~8K0.81×
33Idaho~4K0.81×
34Mississippi~6K0.80×
35Maryland~10K0.79×
36New Jersey~20K0.78×
37Minnesota~10K0.78×
38Delaware~2K0.78×
39Pennsylvania~20K0.77×
40Arizona~10K0.77×
41Utah~6K0.77×
42California~70K0.76×
43Massachusetts~10K0.76×
44New Hampshire~3K0.76×
45Texas~60K0.75×
46Colorado~10K0.75×
47New York~40K0.74×
48Louisiana~8K0.74×
49Michigan~20K0.70×
50Florida~40K0.66×
Fig. 06

Affinity by region

Affinity by region — Nits, United States
0.66×1.00×7.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nits audience
#·InterestCategoryAffinity×
01INXSMusic & Radio144.89×
02Spandau BalletMusic & Radio106.80×
03Wham!Music & Radio100.30×
04The Human LeagueMusic & Radio89.65×
05Simply RedMusic & Radio87.77×
06Culture ClubMusic & Radio85.35×
07MorrisseyMusic & Radio77.35×
08Billy IdolMusic & Radio73.63×
09A-haMusic & Radio64.26×
10Men at WorkMusic & Radio63.78×
11Duran DuranMusic & Radio39.20×
12Charlie PuthMusic & Radio29.21×
13Scorpions (band)Music & Radio27.91×
14Debbie HarryMusic & Radio26.69×
15Rod StewartMusic & Radio24.77×
16Cyndi LauperMusic & Radio24.25×
17Phil CollinsMusic & Radio21.08×
18George MichaelMusic & Radio17.76×
19Genesis (band)Music & Radio14.92×
20Alison BrieMovies & TV14.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nits audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.98×
PatriotismCONSERVATISM1.71×
SpiritualityBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nits audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
SustainabilityBALANCE0.74×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nits have in United States?

Nits has an estimated audience of 875,828 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nits fans?

62.2% of Nits fans are female, 37.8% are male, with an average age of 47.5 years.

03

Which brands do Nits fans like most?

Nits fans show strongest brand affinity for Billy Idol (73.63×), INXS (144.89×), and Wham! (100.3×) over the country average.

04

Where do Nits fans live in United States?

Nits fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Nits fans also like?

Beyond Nits itself, the audience over-indexes on INXS (144.89×), Wham! (100.3×), Morrissey (77.35×), and Spandau Ballet (106.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Nits audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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