Nits Audience in United States
Nits has an estimated audience of 712,301 people in United States. 50.6% are female, 49.4% are male, average age 42.9. Top brand affinities: Billy Idol, INXS, Morrissey, Wham!, Culture Club.
Top brand affinities include Billy Idol, INXS, Morrissey, with strongest over-indexing on Billy Idol (71.08× the country average). Demographically, the Nits audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Tradition, Community Orientation.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Nits fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 42.9 |
| Estimated audience size | 712,301 |
Audience persona
The typical Nits fan in United States is balanced, around 42.9 years old, with strong Tradition tendencies and a notable affinity for Billy Idol.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Billy Idol | 71.08× | Music & Radio |
| INXS | 141.6× | Music & Radio |
| Morrissey | 86.67× | Music & Radio |
| Wham! | 78.28× | Music & Radio |
| Culture Club | 94.01× | Music & Radio |
| Spandau Ballet | 100.57× | Music & Radio |
| Duran Duran | 51.33× | Music & Radio |
| Genesis (band) | 17.93× | Music & Radio |
| Scorpions (band) | 25.62× | Music & Radio |
| Men at Work | 62.56× | Music & Radio |
| Simply Red | 69.41× | Music & Radio |
| Charlie Puth | 26.44× | Music & Radio |
| Rick Astley | 39.38× | Music & Radio |
| Blondie (band) | 24.82× | Music & Radio |
| R.E.M. | 31.52× | Music & Radio |
| stevie nicks | 13.38× | Music & Radio |
| Anna Faris | 13.51× | Movies & TV |
| The Human League | 72.79× | Music & Radio |
| Alice Cooper (band) | 16.76× | Music & Radio |
| Sixteen Candles | 23.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.05 |
| Community Orientation | OPEN | 1.38 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Extroversion | THRILL | 1.37 |
| Mindfulness | BALANCE | 1.36 |
| Spirituality | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| United Kingdom | 15.9% |
| India | 12.3% |
See Nits audiences in other countries
More Pop audiences in United States
- Taylor Swift (46,907,635)
- Britney Spears (31,401,373)
- Sabrina Carpenter (23,789,369)
- Ariana Grande (21,756,380)
- Michael Jackson (18,020,221)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.