Mark Knopfler Audience in Germany
Mark Knopfler has an estimated audience of 273,508 people in Germany. 32.0% are female, 68.0% are male, average age 48.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Toni Collette, Chris Rea, Dire Straits, Head (company), Milly Shapiro.
The average Mark Knopfler fan in Germany is 48.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Toni Collette, Chris Rea, Dire Straits, with strongest over-indexing on Toni Collette (269.68× the country average). Demographically, the Mark Knopfler audience skews more male with an average age of 48.3, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Mark Knopfler fans
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 48.3 |
| Estimated audience size | 273,508 |
Audience persona
The typical Mark Knopfler fan in Germany is more male, around 48.3 years old, with strong Tradition tendencies and a notable affinity for Toni Collette.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 124,931 | 1.04× |
| Bayern | 86,042 | 0.98× |
| Baden-Württemberg | 74,202 | 0.99× |
| Niedersachsen | 56,113 | 1.06× |
| Hessen | 41,075 | 0.99× |
| Rheinland-Pfalz | 30,323 | 1.11× |
| Sachsen | 28,114 | 1.05× |
| Berlin | 21,444 | 0.88× |
| Schleswig-Holstein | 19,818 | 1.01× |
| Thüringen | 17,434 | 1.25× |
| Brandenburg | 16,409 | 0.97× |
| Sachsen-Anhalt | 13,518 | 0.95× |
| Hamburg | 11,113 | 0.9× |
| Mecklenburg-Vorpommern | 10,479 | 1× |
| Saarland | 6,373 | 0.95× |
| Bremen | 4,137 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toni Collette | 269.68× | Movies & TV |
| Chris Rea | 127.27× | Music & Radio |
| Dire Straits | 141.18× | Music & Radio |
| Head (company) | 77.47× | Sports |
| Milly Shapiro | 269.68× | Movies & TV |
| Keith Richards | 90.12× | Music & Radio |
| John Lee Hooker | 273.43× | Music & Radio |
| Ronnie Wood | 224.98× | Music & Radio |
| Singer-songwriter | 20× | Music & Radio |
| David Gilmour | 55.89× | Music & Radio |
| Supertramp | 101.95× | Music & Radio |
| Duane Allman | 323.58× | Music & Radio |
| Bono | 52.79× | Music & Radio |
| Axl Rose | 47.58× | Music & Radio |
| Joe Cocker | 47.91× | Music & Radio |
| Adriano Celentano | 51.67× | Music & Radio |
| Lund University | 98.65× | Business & Career |
| Robert Plant | 61.01× | Music & Radio |
| Genesis (band) | 32.38× | Music & Radio |
| Bob Seger | 107.5× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.72 |
| Community Orientation | OPEN | 1.28 |
| Individualism | JOY | 1.22 |
| Early Adopter Mentality | POWER | 1.15 |
| Luxury Orientation | PREMIUM | 1.07 |
| Patriotism | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.5% |
| United Kingdom | 15.2% |
| France | 7.1% |
See Mark Knopfler audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Tom Kaulitz (2,246,941)
- Ozzy Osbourne (2,210,174)
Frequently asked questions
How many fans does Mark Knopfler have in Germany?
Mark Knopfler has an estimated audience of 273,508 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mark Knopfler fans?
32.0% of Mark Knopfler fans are female, 68.0% are male, with an average age of 48.3 years.
Which brands do Mark Knopfler fans like most?
Mark Knopfler fans show strongest brand affinity for Toni Collette (269.68×), Chris Rea (127.27×), and Dire Straits (141.18×) over the country average.
Where do Mark Knopfler fans live in Germany?
Mark Knopfler fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,931), Bayern (reach 86,042), and Baden-Württemberg (reach 74,202). These three regions account for the largest share of the active audience.
What other brands do Mark Knopfler fans also like?
Beyond Mark Knopfler itself, the audience over-indexes on Chris Rea (127.27×), Dire Straits (141.18×), Head (company) (77.47×), and Milly Shapiro (269.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mark Knopfler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.