Rascasse Audience Intelligence

Milly Shapiro Audience in Germany

A data profile of the people who buy, follow and care about Milly Shapiro in Germany — modelled from more than twelve digital signal sources. Milly Shapiro has an estimated audience of 127,836 people in Germany.

#2050among Actor Actress or TV Star in Germany#7295among Person in Germany#5264in Movies & TV

The average Milly Shapiro fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Toni Collette, Mark Knopfler, ABB Group, with strongest over-indexing on Toni Collette (1359.69× the country average).

Demographically, the Milly Shapiro audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Milly Shapiro fan in Germany is more female, around 34.9 years old, with strong Tradition tendencies and a notable affinity for Toni Collette.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Milly Shapiro profile in Germany.

Audience size
128K
in Germany
Gender
77.7%♀
22.3% male
Age
34.9
average years
Country rank
#29919
Person in Germany
Fig. 01

Search interest · 12-month trend

+94%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Milly Shapiro fans

77.7% are female, 22.3% are male, average age 34.9.

Fig. 02

Gender split

77.7%
Female
22.3%
Male
Demographic split for Milly Shapiro audience in Germany
MetricValue
Female77.7%
Male22.3%
Average age34.9
Estimated audience size127,836
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Milly Shapiro audience in Germany
Age bracketShare%
16-1934%
20-2915%
30-3919%
40-4924%
50+8%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Milly Shapiro audience comes from Germany.

Worldwide audience distribution share by country for Milly Shapiro
CountryShare
United States28.1%
Brazil6.4%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Milly Shapiro audience in Germany is strongest.

Fig. 05

Top regions by affinity

Milly Shapiro fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~7K1.23×
02Sachsen-Anhalt~4K1.07×
03Bremen~1K1.06×
04Nordrhein-Westfalen~30K1.05×
05Schleswig-Holstein~5K1.03×
06Saarland~2K1.03×
07Niedersachsen~10K1.01×
08Sachsen~6K1.01×
09Thüringen~3K0.99×
10Rheinland-Pfalz~6K0.97×
11Brandenburg~4K0.97×
12Hamburg~3K0.97×
13Hessen~9K0.95×
14Mecklenburg-Vorpommern~2K0.95×
15Bayern~20K0.88×
16Baden-Württemberg~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Milly Shapiro, Germany
0.80×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Milly Shapiro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Milly Shapiro audience
#·InterestCategoryAffinity×
01Toni ColletteMovies & TV1359.69×
02Mark KnopflerMusic & Radio269.68×
03ABB GroupTechnology & Electronics195.08×
04Gustavo CeratiMusic & Radio107.72×
05Gene SimmonsMusic & Radio64.65×
06Noel GallagherMusic & Radio34.73×
07Peter AndreMusic & Radio28.93×
08Michael DouglasMovies & TV20.00×
09WE FashionFashion & Accessoires20.00×
10Bryan FerryMusic & Radio20.00×
11Jon VoightMovies & TV20.00×
12Teresa PalmerMovies & TV20.00×
13Renée ZellwegerMovies & TV18.55×
14Golden Globe AwardMovies & TV16.95×
15Catherine Zeta-JonesMovies & TV12.44×
16Scorpions (band)Music & Radio11.03×
17Judy GarlandMovies & TV10.61×
18Ozzy OsbourneMusic & Radio9.32×
19Catherine, Duchess of CambridgePolitics & Society8.31×
20Bruce SpringsteenMusic & Radio7.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Milly Shapiro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Milly Shapiro audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.57×
Early Adopter MentalityPOWER1.53×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Milly Shapiro audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
Price SensitivityPREMIUM0.83×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Milly Shapiro have in Germany?

Milly Shapiro has an estimated audience of 127,836 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Milly Shapiro fans?

77.7% of Milly Shapiro fans are female, 22.3% are male, with an average age of 34.9 years.

03

Which brands do Milly Shapiro fans like most?

Milly Shapiro fans show strongest brand affinity for Toni Collette (1359.69×), Mark Knopfler (269.68×), and ABB Group (195.08×) over the country average.

04

Where do Milly Shapiro fans live in Germany?

Milly Shapiro fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~30K), Bayern (reach ~20K), and Baden-Württemberg (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Milly Shapiro fans also like?

Beyond Milly Shapiro itself, the audience over-indexes on Mark Knopfler (269.68×), ABB Group (195.08×), Gene Simmons (64.65×), and Michael Douglas (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Milly Shapiro audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Milly Shapiro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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