Mark Knopfler Audience in United States

Mark Knopfler logo

Mark Knopfler has an estimated audience of 835,477 people in United States. 33.0% are female, 67.0% are male, average age 49.5. Top regions: California, Texas, Florida. Top brand affinities: Mina (singer), Dire Straits, The Verge (XM), Jack White, Mundial de Fútbol.

The average Mark Knopfler fan in United States is 49.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mina (singer), Dire Straits, The Verge (XM), with strongest over-indexing on Mina (singer) (391.87× the country average). Demographically, the Mark Knopfler audience skews more male with an average age of 49.5, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Mark Knopfler fans

Demographic split for Mark Knopfler audience in United States
MetricValue
Female33.0%
Male67.0%
Average age49.5
Estimated audience size835,477

Audience persona

The typical Mark Knopfler fan in United States is more male, around 49.5 years old, with strong Tradition tendencies and a notable affinity for Mina (singer).

Top regions in United States

Top regions ranked by reach for Mark Knopfler in United States
RegionReachAffinity
California75,2970.82×
Texas46,9890.65×
Florida46,0520.81×
New York44,4260.95×
Pennsylvania29,3571.04×
Illinois24,7700.89×
Ohio24,3230.95×
North Carolina23,3830.93×
Massachusetts21,6381.31×
Washington21,4541.28×
Georgia19,3280.75×
Michigan19,3190.88×
New Jersey18,9660.89×
Virginia18,0460.89×
Tennessee16,5510.99×
Colorado16,2111.23×
Arizona15,9150.93×
Oregon13,8301.44×
Indiana13,7470.9×
Minnesota13,5981.14×
Wisconsin13,5541.08×
South Carolina12,3740.98×
Missouri12,3670.92×
Maryland11,5710.81×
Connecticut10,4761.25×
Alabama10,1870.87×
Kentucky10,1170.97×
Utah8,6071.15×
Louisiana7,6220.71×
Oklahoma7,4320.8×
Iowa6,4310.93×
Arkansas5,8740.85×
Kansas5,8100.88×
Nevada5,5650.69×
Maine5,1581.72×
New Hampshire5,0341.53×
Idaho4,8591.16×
Mississippi4,7990.7×
New Mexico4,1630.99×
Montana3,4861.5×
Nebraska3,4410.82×
West Virginia3,4170.88×
Rhode Island2,9841.12×
Vermont2,7451.87×
Hawaii2,5340.71×
Washington, District of Columbia2,1080.84×
Alaska2,0971.17×
Delaware1,7780.77×
South Dakota1,5060.78×
North Dakota1,4410.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mark Knopfler audience
BrandAffinityCategory
Mina (singer)391.87×Music & Radio
Dire Straits135.98×Music & Radio
The Verge (XM)94.85×Music & Radio
Jack White41.85×Movies & TV
Mundial de Fútbol375.14×Games
Ronnie Wood112.74×Music & Radio
Mick Taylor171.87×Music & Radio
Duane Allman95.26×Music & Radio
Just Jeans224.18×Fashion & Accessoires
John Lee Hooker107.78×Music & Radio
Chef’Special133.74×Music & Radio
Keith Richards32.06×Music & Radio
The Godfathers20.89×Music & Radio
Frank Zappa45.46×Music & Radio
Johnny Winter86.41×Music & Radio
Blues rock9.22×Music & Radio
Santana (band)36.31×Music & Radio
King King16.75×Music & Radio
Traveling Wilburys39.98×Music & Radio
Dodgy65.72×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mark Knopfler audience
TraitClusterScore
TraditionCONSERVATISM1.85
PatriotismCONSERVATISM1.43
SustainabilityBALANCE1.24
Need for SecurityCONSERVATISM1.22
IndividualismJOY1.17
Risk AppetiteTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Mark Knopfler
CountryShare
United States15.5%
United Kingdom15.2%
France7.1%

See Mark Knopfler audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Mark Knopfler have in United States?

Mark Knopfler has an estimated audience of 835,477 people in United States, concentrated in California and Texas.

What is the gender split and age of Mark Knopfler fans?

33.0% of Mark Knopfler fans are female, 67.0% are male, with an average age of 49.5 years.

Which brands do Mark Knopfler fans like most?

Mark Knopfler fans show strongest brand affinity for Mina (singer) (391.87×), Dire Straits (135.98×), and The Verge (XM) (94.85×) over the country average.

Where do Mark Knopfler fans live in United States?

Mark Knopfler fans in United States are most concentrated in California (reach 75,297), Texas (reach 46,989), and Florida (reach 46,052). These three regions account for the largest share of the active audience.

What other brands do Mark Knopfler fans also like?

Beyond Mark Knopfler itself, the audience over-indexes on Dire Straits (135.98×), The Verge (XM) (94.85×), Jack White (41.85×), and Mundial de Fútbol (375.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mark Knopfler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.