Rascasse Audience Intelligence

Mark Knopfler Audience in United States

A data profile of the people who buy, follow and care about Mark Knopfler in United States — modelled from more than twelve digital signal sources. Mark Knopfler has an estimated audience of 855,547 people in United States.

#182among Rock in United States#6005among Person in United States#3473in Music & Radio

The average Mark Knopfler fan in United States is 49.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Mina (singer), Dire Straits, Mundial de Fútbol, with strongest over-indexing on Mina (singer) (391.87× the country average).

Demographically, the Mark Knopfler audience skews more male with an average age of 49.5, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mark Knopfler fan in United States is more male, around 49.5 years old, with strong Tradition tendencies and a notable affinity for Mina (singer).

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mark Knopfler profile in United States.

Audience size
856K
in United States
Gender
33.0%♀
67.0% male
Age
49.5
average years
Country rank
#26269
Person in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mark Knopfler fans

33.0% are female, 67.0% are male, average age 49.5.

Fig. 02

Gender split

33.0%
Female
67.0%
Male
Demographic split for Mark Knopfler audience in United States
MetricValue
Female33.0%
Male67.0%
Average age49.5
Estimated audience size855,547
Fig. 03

Age distribution

Ø 49.5
average years
Age distribution of the Mark Knopfler audience in United States
Age bracketShare%
16-198%
20-297%
30-3910%
40-4923%
50+52%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Mark Knopfler audience comes from United States.

Worldwide audience distribution share by country for Mark Knopfler
CountryShare
United States15.0%
United Kingdom14.9%
Germany9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mark Knopfler audience in United States is strongest.

Fig. 05

Top regions by affinity

Mark Knopfler fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K1.83×
02Maine~5K1.74×
03New Hampshire~5K1.54×
04Montana~3K1.48×
05Oregon~10K1.38×
06Massachusetts~20K1.30×
07Connecticut~10K1.26×
08Colorado~20K1.21×
09Rhode Island~3K1.18×
10Washington~20K1.16×
11Idaho~5K1.14×
12Alaska~2K1.13×
13Minnesota~10K1.08×
14Pennsylvania~30K1.03×
15Utah~8K1.03×
16Wisconsin~10K1.02×
17New Mexico~4K1.00×
18Kentucky~10K0.99×
19Tennessee~20K0.96×
20West Virginia~4K0.95×
21Delaware~2K0.95×
22New York~40K0.93×
23South Carolina~10K0.93×
24Iowa~6K0.93×
25North Carolina~20K0.92×
26North Dakota~2K0.92×
27Ohio~20K0.91×
28New Jersey~20K0.91×
29Missouri~10K0.91×
30Virginia~20K0.89×
31Arizona~20K0.89×
32Indiana~10K0.89×
33Michigan~20K0.88×
34Alabama~10K0.88×
35Arkansas~6K0.88×
36Kansas~6K0.88×
37South Dakota~2K0.87×
38Nebraska~4K0.86×
39Washington, District of Columbia~2K0.85×
40Illinois~20K0.84×
41Oklahoma~8K0.84×
42California~70K0.80×
43Florida~40K0.80×
44Maryland~10K0.78×
45Mississippi~5K0.76×
46Hawaii~3K0.76×
47Georgia~20K0.74×
48Louisiana~8K0.74×
49Nevada~6K0.70×
50Texas~40K0.62×
Fig. 06

Affinity by region

Affinity by region — Mark Knopfler, United States
0.62×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mark Knopfler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mark Knopfler audience
#·InterestCategoryAffinity×
01Mina (singer)Music & Radio391.87×
02Mundial de FútbolGames375.14×
03Just JeansFashion & Accessoires224.18×
04Mick TaylorMusic & Radio171.87×
05Richard Wright (musician)Music & Radio158.46×
06Dire StraitsMusic & Radio135.98×
07Chef’SpecialMusic & Radio133.74×
08Ronnie WoodMusic & Radio112.74×
09John Lee HookerMusic & Radio107.78×
10Duane AllmanMusic & Radio95.26×
11The Verge (XM)Music & Radio94.85×
12Johnny WinterMusic & Radio86.41×
13DodgyMusic & Radio65.72×
14Frank ZappaMusic & Radio45.46×
15Jack WhiteMovies & TV41.85×
16Santana (band)Music & Radio36.31×
17Keith RichardsMusic & Radio32.06×
18The Devil Wears Prada (film)Movies & TV21.71×
19The GodfathersMusic & Radio20.89×
20Blues rockMusic & Radio9.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mark Knopfler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mark Knopfler audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.59×
SpiritualityBALANCE1.52×
Design AffinityPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mark Knopfler audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.04×
Price SensitivityPREMIUM1.06×
ExtroversionTHRILL1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mark Knopfler have in United States?

Mark Knopfler has an estimated audience of 855,547 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Mark Knopfler fans?

33.0% of Mark Knopfler fans are female, 67.0% are male, with an average age of 49.5 years.

03

Which brands do Mark Knopfler fans like most?

Mark Knopfler fans show strongest brand affinity for Mina (singer) (391.87×), Dire Straits (135.98×), and Mundial de Fútbol (375.14×) over the country average.

04

Where do Mark Knopfler fans live in United States?

Mark Knopfler fans in United States are most concentrated in California (reach ~70K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mark Knopfler fans also like?

Beyond Mark Knopfler itself, the audience over-indexes on Dire Straits (135.98×), Mundial de Fútbol (375.14×), The Verge (XM) (94.85×), and Jack White (41.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mark Knopfler audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mark Knopfler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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