Dodgy Audience in United States
Dodgy has an estimated audience of 243,081 people in United States. 38.7% are female, 61.3% are male, average age 38.9. Top brand affinities: JibJab, Hideo Nomo, Cummerbund, Israel, Home Delivery.
Top brand affinities include JibJab, Hideo Nomo, Cummerbund, with strongest over-indexing on JibJab (18.88× the country average). Demographically, the Dodgy audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Dodgy fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 38.9 |
| Estimated audience size | 243,081 |
Audience persona
The typical Dodgy fan in United States is more male, around 38.9 years old, with strong Travelling tendencies and a notable affinity for JibJab.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JibJab | 18.88× | Internet & Social Media |
| Hideo Nomo | 40.26× | Sports |
| Cummerbund | 44.12× | Fashion & Accessoires |
| Israel | 3.77× | Travel & Leisure |
| Home Delivery | 5.36× | Food & Beverages |
| Dog breed | 1.93× | Pets & Animals |
| Palestine Polytechnic University | 27.11× | Business & Career |
| Elsword | 19.92× | Games |
| Winemaking | 5.47× | Food & Beverages |
| Home construction | 1.65× | Home & Garden |
| REC TEC Grills | 19.99× | Sports |
| Pantsuit | 10.77× | Fashion & Accessoires |
| Stay at Home Mum | 13.6× | Kids & Family |
| Final Fantasy I | 80.95× | Games |
| Celtic mythology | 9.59× | Arts & Culture |
| Alaska | 1.64× | Travel & Leisure |
| Tulare County, California | 9.99× | Travel & Leisure |
| Minnesota | 1.56× | Travel & Leisure |
| Husson University | 34.25× | Business & Career |
| Guy Fieri | 3.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.91 |
| Luxury Orientation | PREMIUM | 1.97 |
| Tradition | CONSERVATISM | 1.79 |
| LGBTQ+ Identity | OPEN | 1.75 |
| Risk Appetite | THRILL | 1.59 |
| Early Adopter Mentality | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.6% |
| United Kingdom | 24.2% |
| Australia | 8.2% |
See Dodgy audiences in other countries
More Pop audiences in United States
- Taylor Swift (46,907,635)
- Sabrina Carpenter (23,789,369)
- Ariana Grande (21,756,380)
- Michael Jackson (18,020,221)
- Justin Bieber (15,203,238)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dodgy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.