Dodgy Audience in United States
Dodgy has an estimated audience of 243,081 people in United States. 38.7% are female, 61.3% are male, average age 38.9. Top brand affinities: Julian Casablancas, Liam Gallagher, Jenna Fischer, Kurt Cobain, The Clash.
Top brand affinities include Julian Casablancas, Liam Gallagher, Jenna Fischer, with strongest over-indexing on Julian Casablancas (109.6× the country average). Demographically, the Dodgy audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Dodgy fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 38.9 |
| Estimated audience size | 243,081 |
Audience persona
The typical Dodgy fan in United States is more male, around 38.9 years old, with strong Travelling tendencies and a notable affinity for Julian Casablancas.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Julian Casablancas | 109.6× | Music & Radio |
| Liam Gallagher | 82.07× | Music & Radio |
| Jenna Fischer | 52.83× | Movies & TV |
| Kurt Cobain | 27.11× | Music & Radio |
| The Clash | 80.95× | Music & Radio |
| Natalie Imbruglia | 85.7× | Fashion & Accessoires |
| Autism Awareness | 16.79× | Health |
| Placebo (band) | 70.61× | Music & Radio |
| Mark Knopfler | 51.36× | Music & Radio |
| Diabetes mellitus awareness | 9.6× | Health |
| Noel Gallagher | 52.12× | Music & Radio |
| Jeff Lynne | 44.12× | Music & Radio |
| Microblogging | 9.75× | Technology & Electronics |
| Singer-songwriter | 4.38× | Music & Radio |
| Avan Jogia | 20× | Movies & TV |
| Supertramp | 40.26× | Music & Radio |
| Genesis (band) | 10.7× | Music & Radio |
| Kia Sportage | 19.92× | Cars & Mobility |
| The Kills | 32.02× | Music & Radio |
| Fugazi | 35.99× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.91 |
| Luxury Orientation | PREMIUM | 1.97 |
| Tradition | CONSERVATISM | 1.79 |
| LGBTQ+ Identity | OPEN | 1.75 |
| Risk Appetite | THRILL | 1.59 |
| Early Adopter Mentality | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.6% |
| United Kingdom | 24.2% |
| Australia | 8.2% |
See Dodgy audiences in other countries
More Pop audiences in United States
- Taylor Swift (46,907,635)
- Britney Spears (31,401,373)
- Sabrina Carpenter (23,789,369)
- Ariana Grande (21,756,380)
- Michael Jackson (18,020,221)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dodgy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.