Rascasse Audience Intelligence

Dodgy Audience in United States

A data profile of the people who buy, follow and care about Dodgy in United States — modelled from more than twelve digital signal sources. Dodgy has an estimated audience of 325,131 people in United States.

#234among Pop in United States#11569among Person in United States#6737in Music & Radio

The average Dodgy fan in United States is 39.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include China Airlines, The Hives, Kurt Cobain, with strongest over-indexing on China Airlines (125.28× the country average).

Demographically, the Dodgy audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dodgy fan in United States is more male, around 39.1 years old, with strong Travelling tendencies and a notable affinity for China Airlines.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dodgy profile in United States.

Audience size
325K
in United States
Gender
40.4%♀
59.6% male
Age
39.1
average years
Country rank
#46363
Person in United States
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dodgy fans

40.4% are female, 59.6% are male, average age 39.1.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Dodgy audience in United States
MetricValue
Female40.4%
Male59.6%
Average age39.1
Estimated audience size325,131
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Dodgy audience in United States
Age bracketShare%
16-1922%
20-2912%
30-3923%
40-4930%
50+13%
Fig. 04

Worldwide distribution

35.1%

of the worldwide Dodgy audience comes from United States.

Worldwide audience distribution share by country for Dodgy
CountryShare
United States35.1%
United Kingdom32.2%
Australia5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dodgy audience in United States is strongest.

Fig. 05

Top regions by affinity

Dodgy fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~6K1.24×
02Massachusetts~8K1.22×
03Maine~2K1.22×
04New Hampshire~2K1.17×
05Vermont<1K1.16×
06Pennsylvania~10K1.12×
07Connecticut~4K1.11×
08South Dakota<1K1.11×
09Wisconsin~6K1.10×
10Nebraska~2K1.09×
11New York~20K1.08×
12Iowa~3K1.07×
13Washington~7K1.06×
14Montana~1K1.06×
15Virginia~9K1.05×
16Ohio~10K1.04×
17Rhode Island~1K1.04×
18Delaware~1K1.04×
19Oregon~4K1.03×
20North Dakota<1K1.03×
21Michigan~9K1.00×
22Idaho~2K1.00×
23Washington, District of Columbia~1K1.00×
24Alaska<1K1.00×
25New Jersey~9K0.99×
26Hawaii~1K0.99×
27California~40K0.97×
28Missouri~5K0.97×
29Oklahoma~4K0.97×
30Kansas~3K0.97×
31West Virginia~2K0.96×
32Illinois~10K0.95×
33Indiana~6K0.94×
34Maryland~6K0.94×
35North Carolina~10K0.93×
36Arizona~7K0.92×
37Colorado~5K0.92×
38South Carolina~5K0.92×
39Kentucky~4K0.91×
40New Mexico~2K0.91×
41Utah~3K0.89×
42Arkansas~3K0.89×
43Mississippi~3K0.87×
44Louisiana~4K0.86×
45Alabama~4K0.85×
46Florida~20K0.84×
47Tennessee~6K0.84×
48Nevada~3K0.83×
49Georgia~9K0.82×
50Texas~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Dodgy, United States
0.80×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dodgy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dodgy audience
#·InterestCategoryAffinity×
01China AirlinesTravel & Leisure125.28×
02Air ChinaTravel & Leisure83.07×
03Natalie ImbrugliaFashion & Accessoires80.05×
04Bloc PartyMusic & Radio70.79×
05Mark KnopflerMusic & Radio65.72×
06Liam GallagherMusic & Radio64.28×
07The HivesMusic & Radio62.84×
08Placebo (band)Music & Radio51.69×
09Jeff LynneMusic & Radio47.36×
10SupertrampMusic & Radio46.05×
11Noel GallagherMusic & Radio45.98×
12Julian CasablancasMusic & Radio44.84×
13FugaziMusic & Radio39.21×
14Men at WorkMusic & Radio38.08×
15Jenna FischerMovies & TV31.64×
16Kurt CobainMusic & Radio28.42×
17The KillsMusic & Radio25.74×
18Roger WatersMusic & Radio23.63×
19Avan JogiaMovies & TV20.00×
20Genesis (band)Music & Radio10.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dodgy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dodgy audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.88×
PatriotismCONSERVATISM1.97×
TraditionCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dodgy audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
DIY MentalityTHRILL0.81×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dodgy have in United States?

Dodgy has an estimated audience of 325,131 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dodgy fans?

40.4% of Dodgy fans are female, 59.6% are male, with an average age of 39.1 years.

03

Which brands do Dodgy fans like most?

Dodgy fans show strongest brand affinity for China Airlines (125.28×), The Hives (62.84×), and Kurt Cobain (28.42×) over the country average.

04

Where do Dodgy fans live in United States?

Dodgy fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Dodgy fans also like?

Beyond Dodgy itself, the audience over-indexes on The Hives (62.84×), Kurt Cobain (28.42×), Liam Gallagher (64.28×), and Mark Knopfler (65.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Dodgy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dodgy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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