112 Audience in United States
112 has an estimated audience of 1,205,399 people in United States. 59.9% are female, 40.1% are male, average age 36.9. Top brand affinities: Cleveland Clinic, JibJab, Whataburger, Harlow, Litter box.
Top brand affinities include Cleveland Clinic, JibJab, Whataburger, with strongest over-indexing on Cleveland Clinic (23.46× the country average). Demographically, the 112 audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Extroversion.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of 112 fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 36.9 |
| Estimated audience size | 1,205,399 |
Audience persona
The typical 112 fan in United States is more female, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for Cleveland Clinic.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cleveland Clinic | 23.46× | Health |
| JibJab | 6.8× | Internet & Social Media |
| Whataburger | 1.88× | Food & Beverages |
| Harlow | 10.86× | Travel & Leisure |
| Litter box | 1.8× | Pets & Animals |
| No Escape (1994 film) | 9.52× | Movies & TV |
| Google Photos | 1.99× | Technology & Electronics |
| 3D printing | 2.03× | Technology & Electronics |
| Celtic mythology | 7.44× | Arts & Culture |
| Jesse Plemons | 2.61× | Movies & TV |
| Urban horticulture | 2.59× | Home & Garden |
| Queens College, City University of New York | 4.96× | Business & Career |
| Alaskan Husky | 10.72× | Pets & Animals |
| Mortgage insurance | 2.87× | Business & Career |
| Grinch | 2.46× | Movies & TV |
| Goop | 3.24× | Internet & Social Media |
| Kendra Scott | 1.71× | Fashion & Accessoires |
| TV Fanatic | 6.15× | Movies & TV |
| Buying a House | 3.9× | Home & Garden |
| Guayabera | 16.12× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.3 |
| Extroversion | THRILL | 1.17 |
| Luxury Orientation | PREMIUM | 1.12 |
| Quality Awareness | PREMIUM | 1.11 |
| Healthy Lifestyle | BALANCE | 1.09 |
| Urban Lifestyle | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| India | 15.4% |
| Netherlands | 13.3% |
See 112 audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for 112. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.