112 Audience in United States
112 has an estimated audience of 1,205,399 people in United States. 59.9% are female, 40.1% are male, average age 36.9. Top brand affinities: Ja Rule, Irina Shayk, Charli XCX, Capital One, Tyrese Gibson.
Top brand affinities include Ja Rule, Irina Shayk, Charli XCX, with strongest over-indexing on Ja Rule (34.45× the country average). Demographically, the 112 audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Extroversion.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of 112 fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 36.9 |
| Estimated audience size | 1,205,399 |
Audience persona
The typical 112 fan in United States is more female, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for Ja Rule.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ja Rule | 34.45× | Music & Radio |
| Irina Shayk | 31.42× | Fashion & Accessoires |
| Charli XCX | 16.03× | Music & Radio |
| Capital One | 4.39× | Business & Career |
| Tyrese Gibson | 24.87× | Music & Radio |
| Marques Houston | 37.97× | Music & Radio |
| Toni Braxton | 20.11× | Music & Radio |
| Google Maps | 3.94× | Internet & Social Media |
| Missy Elliott | 22.81× | Music & Radio |
| Cyndi Lauper | 14.07× | Music & Radio |
| Bernie Mac | 15.75× | Movies & TV |
| Diana Ross | 11.57× | Music & Radio |
| Faith Evans | 22.35× | Music & Radio |
| Before Sunrise | 23.46× | Movies & TV |
| Nipsey Hussle | 16.54× | Music & Radio |
| Circle K | 5.48× | Shopping |
| Teyana Taylor | 7.34× | Movies & TV |
| Indeed.com | 3.06× | Business & Career |
| DeviantArt | 5.25× | Internet & Social Media |
| Romanticism | 7.86× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.3 |
| Extroversion | THRILL | 1.17 |
| Luxury Orientation | PREMIUM | 1.12 |
| Quality Awareness | PREMIUM | 1.11 |
| Healthy Lifestyle | BALANCE | 1.09 |
| Urban Lifestyle | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| India | 15.4% |
| Netherlands | 13.3% |
See 112 audiences in other countries
More R&B audiences in United States
- Rihanna (13,085,119)
- Rhianna (singer) (11,322,235)
- Jennifer Lopez (9,941,566)
- Madison Beer (9,601,709)
- D'Angelo (6,333,089)
How to read this data
Audience size is the estimated number of people in United States who actively search for 112. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.