New Edition Audience in United States

New Edition logo

New Edition has an estimated audience of 1,501,255 people in United States. 57.7% are female, 42.3% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Alaskan Husky, Litter box, Whataburger, Mortgage insurance, Kendra Scott.

The average New Edition fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaskan Husky, Litter box, Whataburger, with strongest over-indexing on Alaskan Husky (29.63× the country average). Demographically, the New Edition audience skews more female with an average age of 43.7, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of New Edition fans

Demographic split for New Edition audience in United States
MetricValue
Female57.7%
Male42.3%
Average age43.7
Estimated audience size1,501,255

Audience persona

The typical New Edition fan in United States is more female, around 43.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Alaskan Husky.

Top regions in United States

Top regions ranked by reach for New Edition in United States
RegionReachAffinity
California159,4320.97×
Texas145,1171.12×
Florida106,8861.05×
Georgia102,9332.23×
New York87,6481.04×
North Carolina75,0671.66×
Ohio60,3781.31×
Illinois58,3511.17×
Michigan52,6811.34×
Pennsylvania52,2651.03×
Maryland49,1301.9×
Virginia48,5691.33×
Alabama40,9911.95×
Louisiana40,2362.08×
Tennessee39,2501.3×
South Carolina38,9691.73×
New Jersey37,4410.98×
Mississippi29,4652.38×
Massachusetts28,9220.98×
Indiana28,1891.03×
Arizona25,9090.85×
Missouri24,8481.03×
Nevada23,0141.59×
Colorado23,0080.97×
Washington18,0330.6×
Kentucky17,9070.95×
Wisconsin16,3000.72×
Arkansas15,2101.23×
Connecticut15,0151×
Oklahoma14,8750.89×
Minnesota12,2070.57×
Oregon8,8360.51×
Kansas8,4730.72×
Delaware6,9361.67×
Washington, District of Columbia6,3321.4×
Iowa6,2790.51×
Hawaii5,4010.84×
New Mexico5,2810.7×
Utah4,8400.36×
West Virginia4,5040.64×
Nebraska4,2200.56×
Rhode Island3,8480.81×
New Hampshire2,8730.49×
Idaho2,3380.31×
Maine1,9970.37×
Alaska1,5530.48×
Montana1,2460.3×
South Dakota1,1050.32×
Wyoming9570.43×
North Dakota9370.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Edition audience
BrandAffinityCategory
Alaskan Husky29.63×Pets & Animals
Litter box2.23×Pets & Animals
Whataburger1.86×Food & Beverages
Mortgage insurance3.43×Business & Career
Kendra Scott2.14×Fashion & Accessoires
Google Photos1.76×Technology & Electronics
Fair City42.15×Movies & TV
UK garage3.04×Music & Radio
Regional styles of Mexican music1.57×Music & Radio
Noodle (Gorillaz)1.75×Music & Radio
Buying a House3.31×Home & Garden
University of Rochester8.34×Business & Career
La Opinión3.25×News
Graham Greene2.77×Literature
FOX 10 Phoenix10.34×Movies & TV
Overtone4.01×Beauty & Wellness
Commercial mortgage2.65×Business & Career
Gluten Free Foodies3.96×Food & Beverages
Harlow4.29×Travel & Leisure
On the Border Mexican Grill & Cantina2.48×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Edition audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.62
Career OrientationPOWER1.61
IndulgenceJOY1.49
Luxury OrientationPREMIUM1.47
Family OrientationCONSERVATISM1.3
Urban LifestyleOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for New Edition
CountryShare
United States78.2%
Brazil3.3%
United Kingdom2.5%

See New Edition audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does New Edition have in United States?

New Edition has an estimated audience of 1,501,255 people in United States, concentrated in California and Texas.

What is the gender split and age of New Edition fans?

57.7% of New Edition fans are female, 42.3% are male, with an average age of 43.7 years.

Which brands do New Edition fans like most?

New Edition fans show strongest brand affinity for Alaskan Husky (29.63×), Litter box (2.23×), and Whataburger (1.86×) over the country average.

Where do New Edition fans live in United States?

New Edition fans in United States are most concentrated in California (reach 159,432), Texas (reach 145,117), and Florida (reach 106,886). These three regions account for the largest share of the active audience.

What other brands do New Edition fans also like?

Beyond New Edition itself, the audience over-indexes on Litter box (2.23×), Whataburger (1.86×), Mortgage insurance (3.43×), and Kendra Scott (2.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Edition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.