Rascasse Audience Intelligence

New Edition Audience in United States

A data profile of the people who buy, follow and care about New Edition in United States — modelled from more than twelve digital signal sources. New Edition has an estimated audience of 1,440,945 people in United States.

#3715among Person in United States#2204in Music & Radio

The average New Edition fan in United States is 43.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Boyz II Men, Ulysse Nardin, Seiko, with strongest over-indexing on Boyz II Men (55.09× the country average).

Demographically, the New Edition audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Edition fan in United States is more female, around 43.7 years old, with strong Career Orientation tendencies and a notable affinity for Boyz II Men.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Edition profile in United States.

Audience size
1.4M
in United States
Gender
57.7%♀
42.3% male
Age
43.7
average years
Country rank
#18299
Person in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Edition fans

57.7% are female, 42.3% are male, average age 43.7.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for New Edition audience in United States
MetricValue
Female57.7%
Male42.3%
Average age43.7
Estimated audience size1,440,945
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the New Edition audience in United States
Age bracketShare%
16-195%
20-2916%
30-3925%
40-4934%
50+20%
Fig. 04

Worldwide distribution

77.4%

of the worldwide New Edition audience comes from United States.

Worldwide audience distribution share by country for New Edition
CountryShare
United States77.4%
Brazil3.4%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Edition audience in United States is strongest.

Fig. 05

Top regions by affinity

New Edition fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K2.35×
02Louisiana~40K2.16×
03Georgia~100K2.08×
04Maryland~50K1.95×
05Alabama~40K1.94×
06South Carolina~40K1.63×
07North Carolina~70K1.62×
08Delaware~7K1.59×
09Washington, District of Columbia~7K1.45×
10Tennessee~40K1.40×
11Michigan~50K1.35×
12Ohio~60K1.33×
13Nevada~20K1.33×
14Virginia~50K1.30×
15Arkansas~20K1.22×
16Massachusetts~40K1.21×
17Missouri~30K1.21×
18Illinois~60K1.15×
19Pennsylvania~60K1.12×
20Indiana~30K1.07×
21New Jersey~40K1.05×
22Texas~100K1.04×
23New York~90K1.02×
24Connecticut~20K1.02×
25Oklahoma~20K0.98×
26Florida~100K0.96×
27Kentucky~20K0.93×
28Rhode Island~4K0.92×
29California~100K0.85×
30Wisconsin~20K0.85×
31Kansas~9K0.80×
32Hawaii~5K0.80×
33Colorado~20K0.78×
34Arizona~20K0.76×
35West Virginia~5K0.74×
36New Mexico~5K0.71×
37Minnesota~10K0.69×
38Alaska~2K0.67×
39New Hampshire~4K0.64×
40Vermont~2K0.64×
41Nebraska~5K0.63×
42North Dakota~2K0.63×
43South Dakota~2K0.61×
44Iowa~7K0.60×
45Montana~2K0.57×
46Maine~3K0.56×
47Washington~20K0.55×
48Oregon~9K0.50×
49Idaho~4K0.49×
50Utah~6K0.42×
Fig. 06

Affinity by region

Affinity by region — New Edition, United States
0.42×1.00×2.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Edition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Edition audience
#·InterestCategoryAffinity×
01Boyz II MenMusic & Radio55.09×
02Frédérique ConstantFashion & Accessoires53.36×
03Ulysse NardinFashion & Accessoires45.74×
04Ja RuleMusic & Radio34.73×
05Faith EvansMusic & Radio32.79×
06ZenithFashion & Accessoires32.42×
07Luther VandrossMusic & Radio31.98×
08Fat JoeMusic & Radio31.00×
09SeikoFashion & Accessoires29.48×
10PaneraiFashion & Accessoires29.48×
11Toni BraxtonMusic & Radio26.66×
12Vacheron ConstantinFashion & Accessoires25.94×
13LonginesFashion & Accessoires25.94×
14Tyrese GibsonMusic & Radio23.65×
15Jennifer HudsonMusic & Radio22.78×
16Lil DuvalMovies & TV22.00×
17Bernie MacMovies & TV20.28×
18PiagetFashion & Accessoires19.90×
19Janet JacksonMusic & Radio15.11×
20Jaeger-LeCoultreFashion & Accessoires14.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Edition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Edition audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.47×
IndulgenceJOY2.03×
Convenience OrientationPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Edition audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
Early Adopter MentalityPOWER0.70×
Sports ActivityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Edition have in United States?

New Edition has an estimated audience of 1,440,945 people in United States, concentrated in California and Texas.

02

What is the gender split and age of New Edition fans?

57.7% of New Edition fans are female, 42.3% are male, with an average age of 43.7 years.

03

Which brands do New Edition fans like most?

New Edition fans show strongest brand affinity for Boyz II Men (55.09×), Ulysse Nardin (45.74×), and Seiko (29.48×) over the country average.

04

Where do New Edition fans live in United States?

New Edition fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do New Edition fans also like?

Beyond New Edition itself, the audience over-indexes on Ulysse Nardin (45.74×), Seiko (29.48×), Luther Vandross (31.98×), and Frédérique Constant (53.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See New Edition audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New Edition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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