Piaget Audience in United States

Piaget has an estimated audience of 2,549,757 people in United States. 37.2% are female, 62.8% are male, average age 37.7. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Kia Sportage, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Piaget fan in United States is 37.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Kia Sportage, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Piaget audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

Demographics of Piaget fans

Demographic split for Piaget audience in United States
MetricValue
Female37.2%
Male62.8%
Average age37.7
Estimated audience size2,549,757

Audience persona

The typical Piaget fan in United States is more male, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Piaget in United States
RegionReachAffinity
California503,4671.8×
New York303,0162.13×
Texas235,9931.08×
Florida194,4211.13×
Illinois98,4301.16×
New Jersey97,9041.51×
Pennsylvania86,6371.01×
Georgia81,1651.03×
Massachusetts74,1631.48×
North Carolina69,7580.91×
Virginia69,3161.12×
Ohio66,2750.84×
Michigan63,8780.96×
Washington59,1171.16×
Arizona52,6281.01×
Maryland49,9201.14×
Tennessee45,5730.89×
Indiana43,5800.94×
South Carolina36,5960.95×
Missouri35,3480.86×
Colorado32,8030.82×
Connecticut31,3111.22×
Alabama30,8240.87×
Wisconsin29,9910.78×
Louisiana29,1840.89×
Minnesota28,4530.78×
Nevada26,9341.09×
Kentucky26,6470.83×
Oregon26,1580.89×
Oklahoma25,1560.89×
Utah22,5630.99×
Kansas18,5400.92×
Iowa18,0010.86×
Arkansas17,6720.84×
Mississippi17,0190.81×
Hawaii16,9821.55×
Washington, District of Columbia12,4851.63×
New Mexico11,1310.87×
Nebraska10,3060.81×
West Virginia10,2180.86×
Idaho9,8570.77×
Rhode Island9,0011.11×
New Hampshire8,4950.85×
Maine7,7620.85×
Delaware6,0460.86×
North Dakota4,2720.82×
Vermont4,2120.94×
Montana3,9680.56×
Alaska3,8240.7×
South Dakota3,7600.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Piaget audience
BrandAffinityCategory
Autism Awareness19.03×Health
Kia Sportage41.25×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Marni (clothing)34.44×Fashion & Accessoires
Jimmy Choo18.8×Fashion & Accessoires
Bottega Veneta16×Fashion & Accessoires
Boucheron33×Fashion & Accessoires
Income tax13.19×Business & Career
Patek Philippe14.85×Fashion & Accessoires
Honda HR-V27.5×Cars & Mobility
Christian Louboutin14.7×Fashion & Accessoires
Jean Paul Gaultier16.18×Fashion & Accessoires
Pre-school playgroup30.74×Kids & Family
Moschino20.36×Fashion & Accessoires
High-net-worth individual8.67×Business & Career
Longchamp15.65×Fashion & Accessoires
Louis Vuitton4.71×Fashion & Accessoires
TAG Heuer11.11×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Piaget audience
TraitClusterScore
Luxury OrientationPREMIUM2.3
LGBTQ+ IdentityOPEN2.26
IndulgenceJOY2
Family OrientationCONSERVATISM1.84
Design AffinityPREMIUM1.57
Early Adopter MentalityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Piaget
CountryShare
United States26.6%
Italy14.5%
Germany10.5%

See Piaget audiences in other countries

More Luxury watches audiences in United States

Frequently asked questions

How many fans does Piaget have in United States?

Piaget has an estimated audience of 2,549,757 people in United States, concentrated in California and New York.

What is the gender split and age of Piaget fans?

37.2% of Piaget fans are female, 62.8% are male, with an average age of 37.7 years.

Which brands do Piaget fans like most?

Piaget fans show strongest brand affinity for Autism Awareness (19.03×), Kia Sportage (41.25×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Piaget fans live in United States?

Piaget fans in United States are most concentrated in California (reach 503,467), New York (reach 303,016), and Texas (reach 235,993). These three regions account for the largest share of the active audience.

What other brands do Piaget fans also like?

Beyond Piaget itself, the audience over-indexes on Kia Sportage (41.25×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Piaget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.