Don Lemon Audience in United States

Don Lemon has an estimated audience of 4,957,107 people in United States. 64.3% are female, 35.7% are male, average age 43.4. Top regions: California, Texas, New York. Top brand affinities: Giant Food, Crazy, Stupid, Love., CNN, Ronaldinho, Dots (video game).

The average Don Lemon fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Giant Food, Crazy, Stupid, Love., CNN, with strongest over-indexing on Giant Food (15.28× the country average). Demographically, the Don Lemon audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Don Lemon fans

Demographic split for Don Lemon audience in United States
MetricValue
Female64.3%
Male35.7%
Average age43.4
Estimated audience size4,957,107

Audience persona

The typical Don Lemon fan in United States is more female, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Giant Food.

Top regions in United States

Top regions ranked by reach for Don Lemon in United States
RegionReachAffinity
California595,9371.09×
Texas428,0981×
New York418,2761.51×
Florida377,4321.12×
Georgia205,1101.34×
Illinois193,1151.17×
Pennsylvania185,1601.11×
New Jersey171,7101.36×
North Carolina171,2521.15×
Ohio155,4961.02×
Virginia149,6541.24×
Michigan135,3051.04×
Maryland127,7281.5×
Arizona114,8891.14×
Massachusetts112,4191.15×
Tennessee99,6061×
Louisiana99,5261.56×
Washington99,4421×
Alabama88,4961.28×
South Carolina82,9541.11×
Indiana80,4180.89×
Missouri80,2441×
Colorado69,3190.89×
Minnesota68,9500.97×
Wisconsin63,4520.85×
Connecticut56,7911.14×
Kentucky52,9140.85×
Oregon51,8550.91×
Oklahoma47,8840.87×
Mississippi45,7871.12×
Nevada43,3370.9×
Arkansas36,3680.89×
Utah33,3390.75×
Kansas32,5970.83×
Iowa31,8720.78×
Washington, District of Columbia24,0651.62×
Nebraska19,5270.79×
Hawaii18,5940.87×
Idaho18,1230.73×
New Mexico17,7300.71×
New Hampshire17,1860.88×
West Virginia16,7660.73×
Rhode Island15,9651.01×
Delaware15,2691.12×
Maine14,7310.83×
Montana9,3790.68×
South Dakota8,0100.7×
Alaska7,8600.74×
North Dakota6,9530.68×
Vermont6,5430.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Don Lemon audience
BrandAffinityCategory
Giant Food15.28×Food & Beverages
Crazy, Stupid, Love.15.28×Movies & TV
CNN2.2×Movies & TV
Ronaldinho15.28×Sports
Dots (video game)15.28×Games
American Airlines2.1×Travel & Leisure
MSN1.98×News
Public Storage4.95×Business & Career
Real property2.54×Home & Garden
Google Maps1.81×Internet & Social Media
Dollar General1.76×Shopping
Chuck Norris2.74×Movies & TV
Boyz II Men14.48×Music & Radio
Breaking news1.57×Movies & TV
Indeed.com1.75×Business & Career
Capital One1.68×Business & Career
Scooby-Doo2.17×Movies & TV
United States Postal Service1.63×Business & Career
J. C. Penney2.03×Shopping
ULTA Beauty2.07×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Don Lemon audience
TraitClusterScore
Quality AwarenessPREMIUM2.09
IndividualismJOY1.51
LGBTQ+ IdentityOPEN1.32
IndulgenceJOY1.28
TraditionCONSERVATISM1.26
Early Adopter MentalityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Don Lemon
CountryShare
United States82.8%
Canada8.2%
United Kingdom2.8%

See Don Lemon audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Don Lemon have in United States?

Don Lemon has an estimated audience of 4,957,107 people in United States, concentrated in California and Texas.

What is the gender split and age of Don Lemon fans?

64.3% of Don Lemon fans are female, 35.7% are male, with an average age of 43.4 years.

Which brands do Don Lemon fans like most?

Don Lemon fans show strongest brand affinity for Giant Food (15.28×), Crazy, Stupid, Love. (15.28×), and CNN (2.2×) over the country average.

Where do Don Lemon fans live in United States?

Don Lemon fans in United States are most concentrated in California (reach 595,937), Texas (reach 428,098), and New York (reach 418,276). These three regions account for the largest share of the active audience.

What other brands do Don Lemon fans also like?

Beyond Don Lemon itself, the audience over-indexes on Crazy, Stupid, Love. (15.28×), CNN (2.2×), Ronaldinho (15.28×), and Dots (video game) (15.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Don Lemon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.