For Better Or Worse Audience in United States

For Better Or Worse logo

For Better Or Worse has an estimated audience of 280,407 people in United States. 100.0% are female, 0.0% are male, average age 39.2. Top regions: Texas, Florida, California. Top brand affinities: Whataburger, Assassin's Creed II, Mortgage insurance, Litter box, Panama.

The average For Better Or Worse fan in United States is 39.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Whataburger, Assassin's Creed II, Mortgage insurance, with strongest over-indexing on Whataburger (5.23× the country average). Demographically, the For Better Or Worse audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

Demographics of For Better Or Worse fans

Demographic split for For Better Or Worse audience in United States
MetricValue
Female100.0%
Male0.0%
Average age39.2
Estimated audience size280,407

Audience persona

The typical For Better Or Worse fan in United States is more female, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for For Better Or Worse in United States
RegionReachAffinity
Texas31,4301.3×
Florida19,0861.01×
California18,2770.59×
Georgia17,9192.07×
New York14,4170.92×
North Carolina14,0331.66×
Illinois10,6631.14×
Ohio9,7331.13×
Pennsylvania9,4031×
Louisiana9,1442.53×
Alabama9,0702.32×
South Carolina8,6832.06×
Tennessee8,6541.54×
Virginia8,6361.26×
Michigan8,5181.16×
Mississippi7,9653.45×
Maryland7,7181.6×
New Jersey6,3550.89×
Indiana5,3531.04×
Missouri5,3291.18×
Arizona3,8800.68×
Arkansas3,8671.67×
Kentucky3,8461.09×
Massachusetts3,7560.68×
Oklahoma3,3741.08×
Wisconsin3,2890.78×
Washington2,9600.53×
Connecticut2,6080.93×
Minnesota2,4440.61×
Colorado2,3550.53×
Nevada2,1430.79×
Kansas1,8810.85×
Iowa1,4730.64×
Oregon1,3140.41×
West Virginia1,1010.84×
Delaware1,0171.31×
New Mexico9960.71×
Washington, District of Columbia8961.06×
Nebraska8950.64×
Utah8730.35×
Hawaii7050.58×
Rhode Island5780.65×
Idaho5560.4×
New Hampshire4370.4×
Maine4020.4×
Alaska3330.56×
South Dakota2900.45×
Montana2860.37×
North Dakota2700.47×
Vermont1710.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for For Better Or Worse audience
BrandAffinityCategory
Whataburger5.23×Food & Beverages
Assassin's Creed II14.36×Games
Mortgage insurance8.71×Business & Career
Litter box2.36×Pets & Animals
Panama3.97×Travel & Leisure
Public speaking3.63×Politics & Society
The Professor (Gilligan's Island)11.42×
Commercial mortgage4.91×Business & Career
ARCO2.09×Cars & Mobility
Albert Hammond, Jr.13.85×Music & Radio
David Yurman1.53×Fashion & Accessoires
Gary Clark, Jr.6.32×Music & Radio
REO Speedwagon3.48×Music & Radio
Brittney Griner3.45×Sports
Consequence (rapper)2.7×Music & Radio
Geothermal heating3.86×Home & Garden
Temple Grandin2.85×Literature
Graham Greene (actor)2.31×
Jack White1.78×Movies & TV
Grover Cleveland3.17×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by For Better Or Worse audience
TraitClusterScore
Career OrientationPOWER2.32
ExtroversionTHRILL2.01
Design AffinityPREMIUM1.97
SpiritualityBALANCE1.96
Urban LifestyleOPEN1.79
Risk AppetiteTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for For Better Or Worse
CountryShare
United States97.7%
Germany1.7%
Italy0.6%

See For Better Or Worse audiences in other countries

More Sitcom audiences in United States

Frequently asked questions

How many fans does For Better Or Worse have in United States?

For Better Or Worse has an estimated audience of 280,407 people in United States, concentrated in Texas and Florida.

What is the gender split and age of For Better Or Worse fans?

100.0% of For Better Or Worse fans are female, 0.0% are male, with an average age of 39.2 years.

Which brands do For Better Or Worse fans like most?

For Better Or Worse fans show strongest brand affinity for Whataburger (5.23×), Assassin's Creed II (14.36×), and Mortgage insurance (8.71×) over the country average.

Where do For Better Or Worse fans live in United States?

For Better Or Worse fans in United States are most concentrated in Texas (reach 31,430), Florida (reach 19,086), and California (reach 18,277). These three regions account for the largest share of the active audience.

What other brands do For Better Or Worse fans also like?

Beyond For Better Or Worse itself, the audience over-indexes on Assassin's Creed II (14.36×), Mortgage insurance (8.71×), Litter box (2.36×), and Panama (3.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for For Better Or Worse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.