Rascasse Audience Intelligence

The Ranch (TV series) Audience in United States

A data profile of the people who buy, follow and care about The Ranch (TV series) in United States — modelled from more than twelve digital signal sources. The Ranch (TV series) has an estimated audience of 1,329,138 people in United States.

#5among Sitcom in United States#1344among Movie / TV Show / Series in United States#3298in Movies & TV

The average The Ranch (TV series) fan in United States is 44.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Alison Brie, Isla Fisher, Lily-Rose Depp, with strongest over-indexing on Alison Brie (20× the country average).

Demographically, the The Ranch (TV series) audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Ranch (TV series) fan in United States is balanced, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Alison Brie.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Ranch (TV series) profile in United States.

Audience size
1.3M
in United States
Gender
52.2%♀
47.8% male
Age
44.1
average years
Country rank
#19397
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Ranch (TV series) viewers

52.2% are female, 47.8% are male, average age 44.1.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for The Ranch (TV series) audience in United States
MetricValue
Female52.2%
Male47.8%
Average age44.1
Estimated audience size1,329,138
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the The Ranch (TV series) audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3918%
40-4921%
50+34%
Fig. 04

Worldwide distribution

40.0%

of the worldwide The Ranch (TV series) audience comes from United States.

Worldwide audience distribution share by country for The Ranch (TV series)
CountryShare
United States40.0%
Brazil7.5%
Greece6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Ranch (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Ranch (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~20K2.51×
02Oklahoma~30K2.32×
03North Dakota~5K1.71×
04Utah~20K1.53×
05Idaho~10K1.46×
06Wyoming~3K1.46×
07Texas~200K1.42×
08Indiana~30K1.33×
09Colorado~30K1.32×
10New Mexico~9K1.29×
11Montana~5K1.27×
12South Dakota~4K1.25×
13Arkansas~10K1.23×
14Wisconsin~20K1.20×
15Iowa~10K1.19×
16Kentucky~20K1.12×
17Kansas~10K1.11×
18Mississippi~10K1.08×
19Missouri~20K1.07×
20Nebraska~7K1.07×
21Tennessee~30K1.05×
22Florida~90K0.95×
23California~100K0.94×
24Oregon~10K0.92×
25Arizona~20K0.90×
26Alaska~3K0.90×
27Ohio~40K0.89×
28Maine~4K0.89×
29Alabama~20K0.88×
30Minnesota~20K0.87×
31Michigan~30K0.86×
32Washington~20K0.86×
33Vermont~2K0.85×
34New Hampshire~4K0.84×
35Louisiana~10K0.79×
36Pennsylvania~30K0.78×
37South Carolina~20K0.78×
38Virginia~20K0.73×
39Illinois~30K0.72×
40North Carolina~30K0.71×
41Nevada~9K0.70×
42Connecticut~9K0.68×
43Georgia~30K0.65×
44Delaware~2K0.63×
45Rhode Island~3K0.60×
46Massachusetts~20K0.58×
47Maryland~10K0.56×
48Hawaii~3K0.51×
49New York~40K0.50×
50New Jersey~10K0.43×
Fig. 06

Affinity by region

Affinity by region — The Ranch (TV series), United States
0.43×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Ranch (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Ranch (TV series) audience
#·InterestCategoryAffinity×
01Lily-Rose DeppMovies & TV21.84×
02Alison BrieMovies & TV20.00×
03Kristen SchaalMovies & TV20.00×
04Heartland (Canadian TV series)Movies & TV18.80×
05Hot FuzzMovies & TV18.75×
06Isla FisherMovies & TV18.21×
07MacGyverMovies & TV17.62×
08Austin Powers (film series)Movies & TV16.83×
09Sausage PartyMovies & TV13.89×
10Dakota FanningMovies & TV10.36×
11Jenny SlateMovies & TV10.06×
12Eyes Wide ShutMovies & TV9.63×
13Sam ElliottMovies & TV9.61×
14Avan JogiaMovies & TV9.07×
15MongoliaTravel & Leisure7.74×
16Dennis QuaidMovies & TV7.01×
17Kevin CostnerMovies & TV6.93×
18New York PostNews3.76×
19Britney SpearsMusic & Radio3.17×
20Pizza HutFood & Beverages1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Ranch (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Ranch (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.35×
Convenience OrientationPREMIUM1.63×
Community OrientationOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Ranch (TV series) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
SustainabilityBALANCE0.63×
Luxury OrientationPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Ranch (TV series) have in United States?

The Ranch (TV series) has an estimated audience of 1,329,138 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Ranch (TV series) viewers?

52.2% of The Ranch (TV series) fans are female, 47.8% are male, with an average age of 44.1 years.

03

Which brands do The Ranch (TV series) fans like most?

The Ranch (TV series) fans show strongest brand affinity for Alison Brie (20×), Isla Fisher (18.21×), and Lily-Rose Depp (21.84×) over the country average.

04

Where do The Ranch (TV series) fans live in United States?

The Ranch (TV series) fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do The Ranch (TV series) fans also like?

Beyond The Ranch (TV series) itself, the audience over-indexes on Isla Fisher (18.21×), Lily-Rose Depp (21.84×), Heartland (Canadian TV series) (18.8×), and Sam Elliott (9.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Ranch (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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