The Ranch (TV series) Audience in United States

The Ranch (TV series) logo

The Ranch (TV series) has an estimated audience of 1,322,349 people in United States. 52.2% are female, 47.8% are male, average age 44.1. Top regions: Texas, California, Florida. Top brand affinities: Kasik, Tiffany Haddish, Pillow, College of the Holy Cross, Home staging.

The average The Ranch (TV series) fan in United States is 44.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kasik, Tiffany Haddish, Pillow, with strongest over-indexing on Kasik (20× the country average). Demographically, the The Ranch (TV series) audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

Demographics of The Ranch (TV series) fans

Demographic split for The Ranch (TV series) audience in United States
MetricValue
Female52.2%
Male47.8%
Average age44.1
Estimated audience size1,322,349

Audience persona

The typical The Ranch (TV series) fan in United States is balanced, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Kasik.

Top regions in United States

Top regions ranked by reach for The Ranch (TV series) in United States
RegionReachAffinity
Texas159,1561.4×
California131,4740.9×
Florida86,4290.97×
Ohio39,4170.97×
New York37,6880.51×
Pennsylvania36,8950.83×
Oklahoma35,2872.4×
Illinois32,1990.73×
Michigan31,1700.9×
North Carolina30,3220.76×
Indiana29,9491.24×
Tennessee29,6291.12×
Colorado28,9921.39×
Georgia27,7810.68×
Virginia25,0680.78×
Missouri24,6831.16×
Arizona22,9620.85×
Wisconsin22,4271.13×
Washington21,7370.82×
Kentucky19,7211.19×
Utah18,3031.55×
Minnesota17,0850.9×
Alabama16,6680.9×
South Carolina15,5890.78×
Massachusetts15,1000.58×
New Jersey14,5260.43×
Oregon14,5250.96×
West Virginia14,4902.35×
Arkansas14,1531.3×
Louisiana13,8650.81×
Iowa13,4391.23×
Kansas12,3021.18×
Maryland12,1100.53×
Mississippi10,7330.99×
Nevada9,1400.71×
Connecticut8,7700.66×
Idaho8,5771.29×
New Mexico8,4241.27×
Nebraska7,2021.09×
Montana4,6461.27×
North Dakota4,3801.61×
Maine4,3280.91×
New Hampshire4,1940.8×
South Dakota3,7161.22×
Wyoming2,8631.46×
Alaska2,4840.88×
Hawaii2,4170.43×
Rhode Island2,1730.52×
Delaware2,0650.57×
Vermont1,8390.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Ranch (TV series) audience
BrandAffinityCategory
Kasik20×Travel & Leisure
Tiffany Haddish5.42×Movies & TV
Pillow2.25×Home & Garden
College of the Holy Cross15.71×Business & Career
Home staging4.84×Home & Garden
Saving2.47×Business & Career
Nebraska2.16×Travel & Leisure
Nationality1.54×Politics & Society
Jesse Plemons2.36×Movies & TV
Unique Gifts1.61×Shopping
Google Photos1.62×Technology & Electronics
Sinaloa2.29×Travel & Leisure
Hexham26.11×Travel & Leisure
edureka21.96×Business & Career
The Halal Guys3.92×Food & Beverages
ABC 7 Chicago2.54×Movies & TV
UK garage3.23×Music & Radio
WESH2.7×Movies & TV
Tech News5.11×Technology & Electronics
JDSU1.68×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Ranch (TV series) audience
TraitClusterScore
PatriotismCONSERVATISM1.45
Community OrientationOPEN1.33
Convenience OrientationPREMIUM1.29
ExtroversionTHRILL1.28
DIY MentalityTHRILL1.21
TraditionCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for The Ranch (TV series)
CountryShare
United States40.0%
Brazil7.6%
Greece6.6%

See The Ranch (TV series) audiences in other countries

More Sitcom audiences in United States

Frequently asked questions

How many fans does The Ranch (TV series) have in United States?

The Ranch (TV series) has an estimated audience of 1,322,349 people in United States, concentrated in Texas and California.

What is the gender split and age of The Ranch (TV series) fans?

52.2% of The Ranch (TV series) fans are female, 47.8% are male, with an average age of 44.1 years.

Which brands do The Ranch (TV series) fans like most?

The Ranch (TV series) fans show strongest brand affinity for Kasik (20×), Tiffany Haddish (5.42×), and Pillow (2.25×) over the country average.

Where do The Ranch (TV series) fans live in United States?

The Ranch (TV series) fans in United States are most concentrated in Texas (reach 159,156), California (reach 131,474), and Florida (reach 86,429). These three regions account for the largest share of the active audience.

What other brands do The Ranch (TV series) fans also like?

Beyond The Ranch (TV series) itself, the audience over-indexes on Tiffany Haddish (5.42×), Pillow (2.25×), College of the Holy Cross (15.71×), and Home staging (4.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Ranch (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.