Rascasse Audience Intelligence

American Housewife Audience in United States

A data profile of the people who buy, follow and care about American Housewife in United States — modelled from more than twelve digital signal sources. American Housewife has an estimated audience of 1,221,944 people in United States.

#7among Sitcom in United States#1477among Movie / TV Show / Series in United States#3575in Movies & TV

The average American Housewife fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount stores, QVC, Pinterest, with strongest over-indexing on Discount stores (4.69× the country average).

Demographically, the American Housewife audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Housewife fan in United States is more female, around 37.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount stores.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Housewife profile in United States.

Audience size
1.2M
in United States
Gender
91.8%♀
8.2% male
Age
37.7
average years
Country rank
#20607
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Housewife viewers

91.8% are female, 8.2% are male, average age 37.7.

Fig. 02

Gender split

91.8%
Female
8.2%
Male
Demographic split for American Housewife audience in United States
MetricValue
Female91.8%
Male8.2%
Average age37.7
Estimated audience size1,221,944
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the American Housewife audience in United States
Age bracketShare%
16-1911%
20-2924%
30-3936%
40-4925%
50+4%
Fig. 04

Worldwide distribution

29.1%

of the worldwide American Housewife audience comes from United States.

Worldwide audience distribution share by country for American Housewife
CountryShare
United States29.1%
India17.2%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Housewife audience in United States is strongest.

Fig. 05

Top regions by affinity

American Housewife fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~9K1.29×
02Oklahoma~20K1.23×
03Idaho~9K1.23×
04Kentucky~20K1.22×
05Indiana~30K1.19×
06Missouri~30K1.18×
07Utah~10K1.17×
08Arkansas~10K1.16×
09Kansas~10K1.15×
10Nebraska~8K1.12×
11Iowa~10K1.11×
12South Dakota~4K1.11×
13Ohio~50K1.10×
14Connecticut~20K1.10×
15North Dakota~3K1.09×
16Tennessee~30K1.08×
17New Mexico~8K1.08×
18Michigan~40K1.07×
19Wisconsin~20K1.06×
20Montana~4K1.06×
21Illinois~50K1.04×
22Minnesota~20K1.04×
23New Hampshire~6K1.04×
24Mississippi~10K1.03×
25Texas~100K1.02×
26Pennsylvania~50K1.02×
27Maine~5K0.98×
28North Carolina~40K0.97×
29Louisiana~20K0.96×
30Rhode Island~4K0.96×
31South Carolina~20K0.93×
32Alabama~20K0.93×
33Georgia~40K0.91×
34Delaware~4K0.91×
35Virginia~30K0.90×
36Washington~30K0.90×
37New Jersey~30K0.89×
38Massachusetts~30K0.89×
39Colorado~20K0.89×
40Oregon~10K0.89×
41Alaska~3K0.89×
42Vermont~2K0.89×
43Maryland~20K0.88×
44Arizona~30K0.87×
45California~100K0.85×
46New York~70K0.84×
47Florida~80K0.79×
48Nevada~10K0.78×
49Hawaii~5K0.75×
50Washington, District of Columbia~3K0.60×
Fig. 06

Affinity by region

Affinity by region — American Housewife, United States
0.60×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Housewife audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Housewife audience
#·InterestCategoryAffinity×
01QVCMovies & TV6.47×
02Weather forecastingHome & Garden5.72×
03Anne HathawayMovies & TV5.36×
04Soap operaMovies & TV4.82×
05Discount storesShopping4.69×
06Non-alcoholic beverageFood & Beverages4.59×
07Britney SpearsMusic & Radio3.74×
08SubwayFood & Beverages3.11×
09Shopping mallsShopping3.07×
10Pizza HutFood & Beverages2.91×
11TMZInternet & Social Media2.86×
12TV talkshowsMovies & TV2.77×
13Mortgage loansBusiness & Career2.73×
14PinterestInternet & Social Media2.68×
15IKEAHome & Garden2.63×
16Domino's PizzaFood & Beverages2.35×
17McDonald'sFood & Beverages2.28×
18StarbucksFood & Beverages2.14×
19AirbnbTravel & Leisure1.90×
20FurnitureHome & Garden1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Housewife audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Housewife audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.90×
Convenience OrientationPREMIUM2.79×
Family OrientationCONSERVATISM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Housewife audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.61×
Luxury OrientationPREMIUM0.67×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Housewife have in United States?

American Housewife has an estimated audience of 1,221,944 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Housewife viewers?

91.8% of American Housewife fans are female, 8.2% are male, with an average age of 37.7 years.

03

Which brands do American Housewife fans like most?

American Housewife fans show strongest brand affinity for Discount stores (4.69×), QVC (6.47×), and Pinterest (2.68×) over the country average.

04

Where do American Housewife fans live in United States?

American Housewife fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do American Housewife fans also like?

Beyond American Housewife itself, the audience over-indexes on QVC (6.47×), Pinterest (2.68×), Weather forecasting (5.72×), and Subway (3.11×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See American Housewife audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Housewife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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