American Housewife Audience in United States

American Housewife logo

American Housewife has an estimated audience of 1,430,092 people in United States. 91.8% are female, 8.2% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Saving, Collectable, Pillow, Nebraska.

The average American Housewife fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Saving, Collectable, with strongest over-indexing on Whataburger (1.87× the country average). Demographically, the American Housewife audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

Demographics of American Housewife fans

Demographic split for American Housewife audience in United States
MetricValue
Female91.8%
Male8.2%
Average age37.7
Estimated audience size1,430,092

Audience persona

The typical American Housewife fan in United States is more female, around 37.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for American Housewife in United States
RegionReachAffinity
California134,3940.85×
Texas132,1781.08×
Florida79,3000.82×
New York69,2470.87×
Illinois52,1771.1×
Pennsylvania51,3841.07×
Ohio50,0451.14×
North Carolina43,5141.01×
Michigan41,7021.12×
Georgia41,2620.94×
Indiana32,8081.26×
Tennessee32,2261.12×
New Jersey32,1340.88×
Virginia32,0150.92×
Missouri28,0591.22×
Washington27,2060.95×
Massachusetts25,0480.89×
Wisconsin23,4421.09×
Arizona23,2030.79×
Kentucky22,5281.26×
Minnesota21,9341.07×
Maryland21,4150.87×
Colorado20,5720.91×
South Carolina20,2610.94×
Oklahoma19,9791.26×
Alabama17,7230.89×
Louisiana17,4660.95×
Connecticut15,3561.07×
Utah15,0861.18×
Oregon14,8730.91×
Arkansas13,6141.16×
Kansas13,5451.2×
Iowa13,4791.14×
Mississippi12,1591.03×
Nevada10,4900.76×
West Virginia8,5621.29×
Idaho8,5101.19×
Nebraska7,8081.09×
New Mexico7,5011.05×
New Hampshire5,5540.99×
Maine4,8040.94×
Hawaii4,2440.69×
Rhode Island4,2010.92×
Montana4,1321.04×
South Dakota3,5971.09×
Delaware3,2150.81×
North Dakota3,0911.05×
Washington, District of Columbia2,4750.58×
Alaska2,3780.78×
Vermont2,1410.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Housewife audience
BrandAffinityCategory
Whataburger1.87×Food & Beverages
Saving3.05×Business & Career
Collectable1.6×Kids & Family
Pillow1.7×Home & Garden
Nebraska1.69×Travel & Leisure
Mothercare1.71×Kids & Family
Sinaloa1.93×Travel & Leisure
Mortgage insurance2.08×Business & Career
English literature2.89×Literature
Mike Conley, Jr.3.29×Sports
Fox & Friends1.95×Movies & TV
Buenavista (Madrid)3.18×Travel & Leisure
REO Speedwagon2.66×Music & Radio
WFTS-TV1.89×Movies & TV
Tuscany2.15×Travel & Leisure
CAC 401.61×Business & Career
Temple Grandin2.23×Literature
Picnic1.95×Kids & Family
Gary Clark, Jr.3.78×Music & Radio
Ural Mountains3.47×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Housewife audience
TraitClusterScore
Price SensitivityPREMIUM1.57
DIY MentalityTHRILL1.55
Community OrientationOPEN1.44
ExtroversionTHRILL1.43
LGBTQ+ IdentityOPEN1.37
CreativityOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for American Housewife
CountryShare
United States32.6%
India16.0%
Germany6.4%

See American Housewife audiences in other countries

More Sitcom audiences in United States

Frequently asked questions

How many fans does American Housewife have in United States?

American Housewife has an estimated audience of 1,430,092 people in United States, concentrated in California and Texas.

What is the gender split and age of American Housewife fans?

91.8% of American Housewife fans are female, 8.2% are male, with an average age of 37.7 years.

Which brands do American Housewife fans like most?

American Housewife fans show strongest brand affinity for Whataburger (1.87×), Saving (3.05×), and Collectable (1.6×) over the country average.

Where do American Housewife fans live in United States?

American Housewife fans in United States are most concentrated in California (reach 134,394), Texas (reach 132,178), and Florida (reach 79,300). These three regions account for the largest share of the active audience.

What other brands do American Housewife fans also like?

Beyond American Housewife itself, the audience over-indexes on Saving (3.05×), Collectable (1.6×), Pillow (1.7×), and Nebraska (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Housewife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.