Peabo Bryson Audience in United States

Peabo Bryson logo

Peabo Bryson has an estimated audience of 344,554 people in United States. 61.9% are female, 38.1% are male, average age 49.6. Top regions: California, Texas, Florida. Top brand affinities: On the Border Mexican Grill & Cantina, Whataburger, Guy Fieri, Disney Fanatic, Guayabera.

The average Peabo Bryson fan in United States is 49.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include On the Border Mexican Grill & Cantina, Whataburger, Guy Fieri, with strongest over-indexing on On the Border Mexican Grill & Cantina (20.91× the country average). Demographically, the Peabo Bryson audience skews more female with an average age of 49.6, and over-indexes on personality traits such as Community Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Peabo Bryson fans

Demographic split for Peabo Bryson audience in United States
MetricValue
Female61.9%
Male38.1%
Average age49.6
Estimated audience size344,554

Audience persona

The typical Peabo Bryson fan in United States is more female, around 49.6 years old, with strong Community Orientation tendencies and a notable affinity for On the Border Mexican Grill & Cantina.

Top regions in United States

Top regions ranked by reach for Peabo Bryson in United States
RegionReachAffinity
California35,8550.95×
Texas26,1600.88×
Florida23,5071.01×
Georgia22,4312.11×
New York21,8151.13×
North Carolina15,9471.54×
Illinois14,1421.23×
Michigan13,3891.49×
Pennsylvania13,2941.15×
Ohio12,3941.17×
South Carolina11,8102.28×
Maryland11,7331.98×
Virginia11,2521.34×
New Jersey10,6911.22×
Washington10,0991.46×
Tennessee8,5481.24×
Alabama7,2391.5×
Louisiana7,1281.6×
Massachusetts6,3670.94×
Indiana5,5870.89×
Missouri5,3970.97×
Arizona5,3510.76×
Mississippi4,8471.71×
Minnesota4,4060.89×
Kentucky4,1130.95×
Oklahoma3,8781.01×
Wisconsin3,7850.73×
Colorado3,4010.63×
Connecticut3,3570.97×
Nevada3,0810.92×
Oregon2,6370.67×
Arkansas2,5410.9×
Washington, District of Columbia1,8111.75×
Kansas1,7920.66×
Iowa1,6220.57×
Hawaii1,5391.04×
Utah1,4760.48×
Delaware1,2431.31×
Nebraska1,0680.62×
West Virginia1,0380.65×
New Mexico9300.54×
New Hampshire8680.64×
Rhode Island7900.72×
Idaho7220.42×
Maine6820.55×
North Dakota6290.89×
Montana4190.44×
Alaska3450.47×
Vermont2710.45×
South Dakota2320.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peabo Bryson audience
BrandAffinityCategory
On the Border Mexican Grill & Cantina20.91×Food & Beverages
Whataburger4×Food & Beverages
Guy Fieri8.68×Movies & TV
Disney Fanatic112.34×Kids & Family
Guayabera44.16×Fashion & Accessoires
Bullion12.61×Business & Career
Mortgage insurance4.44×Business & Career
Figure painting (hobby)5.15×Arts & Culture
Litter box1.85×Pets & Animals
Preacher (comics)8.23×Literature
Elsword13.31×Games
Home Delivery2.52×Food & Beverages
Sonu Kakkar62.84×Music & Radio
Natural rubber1.54×Cars & Mobility
JibJab4.12×Internet & Social Media
Sensationalism20×News
Hideo Nomo12.87×Sports
Anderson Silva (kickboxer)7.06×Sports
Kaytranada7.81×Music & Radio
Nipsey Hussle3.6×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peabo Bryson audience
TraitClusterScore
Community OrientationOPEN1.48
Quality AwarenessPREMIUM1.48
Urban LifestyleOPEN1.44
Career OrientationPOWER1.39
SpiritualityBALANCE1.33
LGBTQ+ IdentityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Peabo Bryson
CountryShare
United States61.6%
United Kingdom8.0%
Indonesia7.1%

See Peabo Bryson audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Peabo Bryson have in United States?

Peabo Bryson has an estimated audience of 344,554 people in United States, concentrated in California and Texas.

What is the gender split and age of Peabo Bryson fans?

61.9% of Peabo Bryson fans are female, 38.1% are male, with an average age of 49.6 years.

Which brands do Peabo Bryson fans like most?

Peabo Bryson fans show strongest brand affinity for On the Border Mexican Grill & Cantina (20.91×), Whataburger (4×), and Guy Fieri (8.68×) over the country average.

Where do Peabo Bryson fans live in United States?

Peabo Bryson fans in United States are most concentrated in California (reach 35,855), Texas (reach 26,160), and Florida (reach 23,507). These three regions account for the largest share of the active audience.

What other brands do Peabo Bryson fans also like?

Beyond Peabo Bryson itself, the audience over-indexes on Whataburger (4×), Guy Fieri (8.68×), Disney Fanatic (112.34×), and Guayabera (44.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peabo Bryson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.