Rascasse Audience Intelligence

Ray Charles Audience in United States

A data profile of the people who buy, follow and care about Ray Charles in United States — modelled from more than twelve digital signal sources. Ray Charles has an estimated audience of 2,788,473 people in United States.

#7among Soul in United States#1736among Person in United States#1127in Music & Radio

The average Ray Charles fan in United States is 47.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Al Green, Betty Davis, Saturday Night Fever (musical), with strongest over-indexing on Al Green (50.06× the country average).

Demographically, the Ray Charles audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ray Charles fan in United States is balanced, around 47.1 years old, with strong Spirituality tendencies and a notable affinity for Al Green.

Category: Music & Radio · Type: Person · Subtype: Soul

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ray Charles profile in United States.

Audience size
2.8M
in United States
Gender
46.1%♀
53.9% male
Age
47.1
average years
Country rank
#10912
Person in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ray Charles fans

46.1% are female, 53.9% are male, average age 47.1.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Ray Charles audience in United States
MetricValue
Female46.1%
Male53.9%
Average age47.1
Estimated audience size2,788,473
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the Ray Charles audience in United States
Age bracketShare%
16-199%
20-2910%
30-3914%
40-4923%
50+43%
Fig. 04

Worldwide distribution

39.9%

of the worldwide Ray Charles audience comes from United States.

Worldwide audience distribution share by country for Ray Charles
CountryShare
United States39.9%
Brazil6.8%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ray Charles audience in United States is strongest.

Fig. 05

Top regions by affinity

Ray Charles fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K1.81×
02Louisiana~60K1.73×
03Georgia~100K1.64×
04Alabama~60K1.61×
05South Carolina~50K1.36×
06Arkansas~30K1.27×
07North Carolina~100K1.26×
08Tennessee~70K1.25×
09Maryland~50K1.22×
10Missouri~50K1.14×
11Kentucky~40K1.10×
12Florida~200K1.08×
13Delaware~8K1.08×
14Texas~200K1.07×
15Illinois~90K1.07×
16Indiana~50K1.07×
17Michigan~70K1.06×
18Ohio~80K1.05×
19Virginia~70K1.04×
20Oklahoma~30K1.04×
21Pennsylvania~90K1.00×
22Washington, District of Columbia~8K1.00×
23Kansas~20K0.98×
24New Jersey~60K0.95×
25Connecticut~20K0.95×
26West Virginia~10K0.94×
27New York~100K0.92×
28Alaska~5K0.91×
29Wisconsin~40K0.90×
30Nevada~20K0.90×
31Nebraska~10K0.90×
32New Mexico~10K0.90×
33Arizona~50K0.89×
34Rhode Island~7K0.86×
35North Dakota~5K0.86×
36California~200K0.85×
37Iowa~20K0.85×
38Massachusetts~40K0.84×
39Washington~40K0.82×
40Minnesota~30K0.82×
41Maine~8K0.82×
42Montana~6K0.80×
43New Hampshire~8K0.78×
44South Dakota~5K0.78×
45Oregon~20K0.77×
46Vermont~4K0.77×
47Colorado~30K0.75×
48Idaho~9K0.72×
49Hawaii~8K0.71×
50Utah~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Ray Charles, United States
0.64×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ray Charles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ray Charles audience
#·InterestCategoryAffinity×
01Betty DavisMusic & Radio72.94×
02Joseph ConradLiterature72.85×
03Curtis MayfieldMusic & Radio67.87×
04Boards of CanadaMusic & Radio50.97×
05Al GreenMusic & Radio50.06×
06Saturday Night Fever (musical)Music & Radio41.96×
07Peabo BrysonMusic & Radio33.60×
08SealMusic & Radio31.76×
09Thom YorkeMusic & Radio31.69×
10Etta JamesMusic & Radio30.93×
11Rick AstleyMusic & Radio30.73×
12Sam CookeMusic & Radio20.85×
13Chuck BerryMusic & Radio20.48×
14Dev PatelMovies & TV19.64×
15TuneCoreMusic & Radio18.07×
16War (band)Music & Radio17.30×
17ReverbNationMusic & Radio15.79×
18Chicago bluesMusic & Radio13.63×
19Boy GeorgeMusic & Radio12.06×
20MotownMusic & Radio8.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ray Charles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ray Charles audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.45×
TraditionCONSERVATISM1.26×
Career OrientationPOWER1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ray Charles audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
DIY MentalityTHRILL0.89×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ray Charles have in United States?

Ray Charles has an estimated audience of 2,788,473 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ray Charles fans?

46.1% of Ray Charles fans are female, 53.9% are male, with an average age of 47.1 years.

03

Which brands do Ray Charles fans like most?

Ray Charles fans show strongest brand affinity for Al Green (50.06×), Betty Davis (72.94×), and Saturday Night Fever (musical) (41.96×) over the country average.

04

Where do Ray Charles fans live in United States?

Ray Charles fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ray Charles fans also like?

Beyond Ray Charles itself, the audience over-indexes on Betty Davis (72.94×), Saturday Night Fever (musical) (41.96×), Peabo Bryson (33.6×), and Curtis Mayfield (67.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ray Charles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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