Ray Charles Audience in United States
Ray Charles has an estimated audience of 2,626,681 people in United States. 46.1% are female, 53.9% are male, average age 47.1. Top regions: California, Texas, Florida. Top brand affinities: Betty Davis, Al Green, Saturday Night Fever (musical), Curtis Mayfield, Seal.
The average Ray Charles fan in United States is 47.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Betty Davis, Al Green, Saturday Night Fever (musical), with strongest over-indexing on Betty Davis (72.94× the country average). Demographically, the Ray Charles audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Soul
Demographics of Ray Charles fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 47.1 |
| Estimated audience size | 2,626,681 |
Audience persona
The typical Ray Charles fan in United States is balanced, around 47.1 years old, with strong Patriotism tendencies and a notable affinity for Betty Davis.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 251,148 | 0.87× |
| Texas | 244,012 | 1.08× |
| Florida | 202,667 | 1.14× |
| New York | 145,487 | 0.99× |
| Georgia | 134,754 | 1.67× |
| North Carolina | 101,021 | 1.28× |
| Illinois | 95,256 | 1.09× |
| Pennsylvania | 91,814 | 1.04× |
| Ohio | 87,312 | 1.08× |
| Michigan | 74,542 | 1.09× |
| Tennessee | 69,063 | 1.31× |
| Virginia | 68,397 | 1.07× |
| New Jersey | 65,665 | 0.98× |
| Alabama | 61,654 | 1.68× |
| Louisiana | 58,592 | 1.73× |
| Maryland | 54,548 | 1.21× |
| South Carolina | 54,311 | 1.37× |
| Indiana | 51,824 | 1.08× |
| Missouri | 49,434 | 1.17× |
| Arizona | 48,798 | 0.91× |
| Washington | 46,335 | 0.88× |
| Massachusetts | 44,175 | 0.85× |
| Mississippi | 38,270 | 1.77× |
| Kentucky | 35,522 | 1.08× |
| Wisconsin | 35,355 | 0.89× |
| Minnesota | 30,949 | 0.82× |
| Colorado | 30,804 | 0.74× |
| Oklahoma | 29,871 | 1.02× |
| Arkansas | 27,054 | 1.25× |
| Connecticut | 24,908 | 0.95× |
| Oregon | 23,219 | 0.77× |
| Nevada | 22,708 | 0.89× |
| Kansas | 19,756 | 0.95× |
| Iowa | 18,400 | 0.85× |
| Utah | 15,360 | 0.65× |
| West Virginia | 11,320 | 0.93× |
| Nebraska | 11,192 | 0.85× |
| New Mexico | 10,875 | 0.83× |
| Idaho | 9,221 | 0.7× |
| Washington, District of Columbia | 8,188 | 1.04× |
| New Hampshire | 7,670 | 0.74× |
| Maine | 7,523 | 0.8× |
| Delaware | 7,452 | 1.03× |
| Rhode Island | 7,219 | 0.86× |
| Hawaii | 7,199 | 0.64× |
| Montana | 5,071 | 0.7× |
| Alaska | 4,721 | 0.84× |
| South Dakota | 4,265 | 0.7× |
| North Dakota | 4,252 | 0.79× |
| Vermont | 3,173 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Betty Davis | 72.94× | Music & Radio |
| Al Green | 50.06× | Music & Radio |
| Saturday Night Fever (musical) | 41.96× | Music & Radio |
| Curtis Mayfield | 67.87× | Music & Radio |
| Seal | 31.76× | Music & Radio |
| War (band) | 17.3× | Music & Radio |
| Rick Astley | 30.73× | Music & Radio |
| Chicago blues | 13.63× | Music & Radio |
| Etta James | 30.93× | Music & Radio |
| Joseph Conrad | 72.85× | Literature |
| Thom Yorke | 31.69× | Music & Radio |
| TuneCore | 18.07× | Music & Radio |
| Motown | 8.09× | Music & Radio |
| ReverbNation | 15.79× | Music & Radio |
| Sam Cooke | 20.85× | Music & Radio |
| Chuck Berry | 20.48× | Music & Radio |
| Dev Patel | 19.64× | Movies & TV |
| Department of Motor Vehicles | 5.07× | Cars & Mobility |
| Marvin Gaye | 14.59× | Music & Radio |
| CD Baby | 14.66× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.41 |
| Risk Appetite | THRILL | 2.36 |
| Tradition | CONSERVATISM | 1.53 |
| Community Orientation | OPEN | 1.49 |
| Spirituality | BALANCE | 1.35 |
| Luxury Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.3% |
| Brazil | 6.7% |
| United Kingdom | 6.1% |
See Ray Charles audiences in other countries
More Soul audiences in United States
- Prince (musician) (6,631,289)
- Diana Ross (5,359,667)
- Stevie Wonder (3,986,001)
- Erykah Badu (3,707,930)
- Lionel Richie (3,643,973)
Frequently asked questions
How many fans does Ray Charles have in United States?
Ray Charles has an estimated audience of 2,626,681 people in United States, concentrated in California and Texas.
What is the gender split and age of Ray Charles fans?
46.1% of Ray Charles fans are female, 53.9% are male, with an average age of 47.1 years.
Which brands do Ray Charles fans like most?
Ray Charles fans show strongest brand affinity for Betty Davis (72.94×), Al Green (50.06×), and Saturday Night Fever (musical) (41.96×) over the country average.
Where do Ray Charles fans live in United States?
Ray Charles fans in United States are most concentrated in California (reach 251,148), Texas (reach 244,012), and Florida (reach 202,667). These three regions account for the largest share of the active audience.
What other brands do Ray Charles fans also like?
Beyond Ray Charles itself, the audience over-indexes on Al Green (50.06×), Saturday Night Fever (musical) (41.96×), Curtis Mayfield (67.87×), and Seal (31.76×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ray Charles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.