Betty Davis Audience in United States

Betty Davis has an estimated audience of 1,890,771 people in United States. 43.4% are female, 56.6% are male, average age 28.8. Top regions: California, Texas, Florida. Top brand affinities: Mr. Potato Head, Autism Awareness, Wahl Clipper, Diabetes mellitus awareness, LCD Soundsystem.

The average Betty Davis fan in United States is 28.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mr. Potato Head, Autism Awareness, Wahl Clipper, with strongest over-indexing on Mr. Potato Head (178.83× the country average). Demographically, the Betty Davis audience skews more male with an average age of 28.8, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Betty Davis fans

Demographic split for Betty Davis audience in United States
MetricValue
Female43.4%
Male56.6%
Average age28.8
Estimated audience size1,890,771

Audience persona

The typical Betty Davis fan in United States is more male, around 28.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mr. Potato Head.

Top regions in United States

Top regions ranked by reach for Betty Davis in United States
RegionReachAffinity
California209,5091.01×
Texas140,0920.86×
Florida123,2410.96×
New York115,3451.09×
Pennsylvania70,1241.1×
Illinois69,3991.1×
Ohio65,8961.13×
North Carolina57,7121.01×
Georgia57,2440.98×
Michigan52,6231.06×
Arizona46,1791.2×
New Jersey45,5410.95×
Virginia44,2310.96×
Tennessee42,4371.12×
Massachusetts42,3241.14×
Washington37,9111×
Missouri35,1191.15×
Indiana33,9170.98×
Maryland33,0071.02×
Alabama31,8181.2×
Wisconsin28,6811.01×
Colorado27,3120.92×
Louisiana27,1181.11×
Minnesota26,8270.99×
South Carolina26,3840.93×
Kentucky25,0921.06×
Oregon24,4821.13×
Oklahoma22,3781.07×
Connecticut19,0061×
Nevada16,5040.9×
Arkansas15,7111.01×
Utah15,4490.91×
Mississippi14,5580.93×
Iowa13,9150.89×
Kansas13,7780.92×
West Virginia9,3411.06×
New Mexico9,1530.97×
Maine9,1521.35×
Idaho9,0560.96×
New Hampshire8,4991.14×
Nebraska8,1940.86×
Washington, District of Columbia5,8451.03×
Rhode Island5,6560.94×
Hawaii5,2260.64×
Montana5,1540.98×
Delaware4,8540.93×
Alaska4,0431×
Vermont3,2870.99×
South Dakota3,2790.75×
North Dakota2,8830.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Betty Davis audience
BrandAffinityCategory
Mr. Potato Head178.83×Kids & Family
Autism Awareness19.03×Health
Wahl Clipper64.11×Beauty & Wellness
Diabetes mellitus awareness12.48×Health
LCD Soundsystem74.79×Music & Radio
Quincy Jones34.48×Music & Radio
Lars Ulrich53.96×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Ray Charles23.88×Music & Radio
Chaka Khan26.73×Music & Radio
Income tax13.19×Business & Career
Iggy Pop23.88×Music & Radio
Dizzy Gillespie40.79×Music & Radio
Google News4.63×News
Sister Sledge52.91×Music & Radio
Supertramp31.08×Music & Radio
Bonnie Tyler33.02×Music & Radio
Wham!21.46×Music & Radio
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Betty Davis audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.5
PatriotismCONSERVATISM1.37
Urban LifestyleOPEN1.28
SustainabilityBALANCE1.26
Early Adopter MentalityPOWER1.24
TraditionCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Betty Davis
CountryShare
United States47.8%
United Kingdom8.3%
Brazil5.4%

See Betty Davis audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Betty Davis have in United States?

Betty Davis has an estimated audience of 1,890,771 people in United States, concentrated in California and Texas.

What is the gender split and age of Betty Davis fans?

43.4% of Betty Davis fans are female, 56.6% are male, with an average age of 28.8 years.

Which brands do Betty Davis fans like most?

Betty Davis fans show strongest brand affinity for Mr. Potato Head (178.83×), Autism Awareness (19.03×), and Wahl Clipper (64.11×) over the country average.

Where do Betty Davis fans live in United States?

Betty Davis fans in United States are most concentrated in California (reach 209,509), Texas (reach 140,092), and Florida (reach 123,241). These three regions account for the largest share of the active audience.

What other brands do Betty Davis fans also like?

Beyond Betty Davis itself, the audience over-indexes on Autism Awareness (19.03×), Wahl Clipper (64.11×), Diabetes mellitus awareness (12.48×), and LCD Soundsystem (74.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Betty Davis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.