Rascasse Audience Intelligence

Mr. Potato Head Target Market in United States

A data profile of the people who buy, follow and care about Mr. Potato Head in United States — modelled from more than twelve digital signal sources. Mr. Potato Head has an estimated audience of 696,568 people in United States.

#3096among Brand in United States#497in Kids & Family

The average Mr. Potato Head fan in United States is 39.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Betty Davis, California Family Fitness, Ibibio Sound Machine, with strongest over-indexing on Betty Davis (1778.75× the country average).

Demographically, the Mr. Potato Head audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mr. Potato Head fan in United States is balanced, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Betty Davis.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mr. Potato Head profile in United States.

Audience size
697K
in United States
Gender
54.8%♀
45.2% male
Age
39.9
average years
Country rank
#30012
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mr. Potato Head

54.8% are female, 45.2% are male, average age 39.9.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Mr. Potato Head audience in United States
MetricValue
Female54.8%
Male45.2%
Average age39.9
Estimated audience size696,568
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Mr. Potato Head audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3925%
40-4922%
50+19%
Fig. 04

Worldwide distribution

33.3%

of the worldwide Mr. Potato Head audience comes from United States.

Worldwide audience distribution share by country for Mr. Potato Head
CountryShare
United States33.3%
France9.0%
United Kingdom8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mr. Potato Head audience in United States is strongest.

Fig. 05

Top regions by affinity

Mr. Potato Head customers by region in United States
#RegionReachAffinity×
01Mississippi~7K1.34×
02Louisiana~10K1.28×
03Alabama~10K1.26×
04Texas~70K1.24×
05Rhode Island~3K1.24×
06Georgia~20K1.20×
07California~90K1.19×
08Arkansas~6K1.13×
09New York~40K1.11×
10New Jersey~20K1.11×
11South Carolina~10K1.10×
12Kentucky~9K1.10×
13Pennsylvania~20K1.09×
14Illinois~20K1.09×
15North Carolina~20K1.08×
16Tennessee~10K1.08×
17West Virginia~3K1.08×
18Ohio~20K1.07×
19Indiana~10K1.07×
20Arizona~10K1.04×
21Florida~50K1.03×
22Michigan~20K1.03×
23Massachusetts~10K1.03×
24Connecticut~7K1.03×
25Virginia~20K1.01×
26Delaware~2K1.00×
27Oklahoma~7K0.99×
28Nevada~6K0.99×
29Missouri~10K0.98×
30Maryland~10K0.97×
31New Mexico~3K0.97×
32Nebraska~3K0.97×
33North Dakota~1K0.97×
34Idaho~3K0.95×
35Kansas~5K0.94×
36New Hampshire~2K0.94×
37Hawaii~3K0.93×
38Utah~5K0.91×
39Wisconsin~9K0.90×
40Iowa~5K0.90×
41Washington~10K0.86×
42Oregon~6K0.86×
43Minnesota~8K0.85×
44Washington, District of Columbia~2K0.85×
45South Dakota~1K0.84×
46Maine~2K0.83×
47Colorado~8K0.82×
48Alaska~1K0.82×
49Vermont<1K0.80×
50Montana~1K0.79×
Fig. 06

Affinity by region

Affinity by region — Mr. Potato Head, United States
0.79×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mr. Potato Head audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mr. Potato Head audience
#·InterestCategoryAffinity×
01Betty DavisMusic & Radio1778.75×
02Ibibio Sound MachineMusic & Radio1739.45×
03Australian Fitness NetworkSports708.54×
04Fitness AustraliaSports708.54×
05California Family FitnessSports386.82×
06Fresh FitnessBusiness & Career279.84×
07Dan Martin (cyclist)Sports161.87×
08Dave AspreyBusiness & Career123.19×
09Tony Martin (cyclist)Sports120.67×
10MaotaiFood & Beverages116.35×
11Corpo SaudávelTopic80.30×
12Corn mazeTravel & Leisure35.79×
13CreteTravel & Leisure28.74×
14Fine Wine & Good SpiritsShopping19.27×
15CompostHome & Garden16.83×
16Aquatic plantPets & Animals13.92×
17InsecticideHome & Garden11.02×
18South AmericaTravel & Leisure10.97×
19Pest (organism)Pets & Animals8.39×
20InsectPets & Animals5.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mr. Potato Head audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mr. Potato Head audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.25×
Design AffinityPREMIUM1.23×
Healthy LifestyleBALANCE1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mr. Potato Head audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
Career OrientationPOWER0.81×
SpiritualityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mr. Potato Head's target market in United States?

Mr. Potato Head's target market in United States covers an estimated 696,568 people, concentrated in California and Texas.

02

What is the gender split and age of Mr. Potato Head customers?

54.8% of the Mr. Potato Head audience are female, 45.2% are male, with an average age of 39.9 years.

03

Which brands do Mr. Potato Head fans like most?

Mr. Potato Head fans show strongest brand affinity for Betty Davis (1778.75×), California Family Fitness (386.82×), and Ibibio Sound Machine (1739.45×) over the country average.

04

Where do Mr. Potato Head fans live in United States?

Mr. Potato Head fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mr. Potato Head fans also like?

Beyond Mr. Potato Head itself, the audience over-indexes on California Family Fitness (386.82×), Ibibio Sound Machine (1739.45×), Fresh Fitness (279.84×), and South America (10.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Mr. Potato Head audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mr. Potato Head. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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