Mr. Potato Head Audience in United States

Mr. Potato Head logo

Mr. Potato Head has an estimated audience of 657,154 people in United States. 54.8% are female, 45.2% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Betty Davis, California Family Fitness, Ibibio Sound Machine, South America, Corpo Saudável.

The average Mr. Potato Head fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Betty Davis, California Family Fitness, Ibibio Sound Machine, with strongest over-indexing on Betty Davis (1778.75× the country average). Demographically, the Mr. Potato Head audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Mr. Potato Head fans

Demographic split for Mr. Potato Head audience in United States
MetricValue
Female54.8%
Male45.2%
Average age39.9
Estimated audience size657,154

Audience persona

The typical Mr. Potato Head fan in United States is balanced, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Betty Davis.

Top regions in United States

Top regions ranked by reach for Mr. Potato Head in United States
RegionReachAffinity
California91,2121.26×
Texas71,7041.27×
Florida49,1471.1×
New York44,2721.21×
Georgia24,8331.23×
Illinois24,4231.12×
Pennsylvania23,9881.08×
North Carolina22,3571.13×
Ohio22,1141.09×
New Jersey19,0941.14×
Michigan17,8041.04×
Virginia16,4451.03×
Tennessee14,8051.12×
Massachusetts13,8731.07×
Arizona13,7451.02×
Indiana13,1221.09×
Washington12,0800.92×
Alabama11,0891.21×
Maryland11,0230.98×
South Carolina10,7751.09×
Louisiana10,6521.26×
Missouri10,6411×
Wisconsin8,9140.9×
Colorado8,7470.84×
Kentucky8,3111.01×
Minnesota8,0470.85×
Mississippi7,2561.34×
Oklahoma7,1970.99×
Connecticut7,1371.08×
Oregon6,7470.9×
Nevada6,6491.05×
Arkansas6,0271.11×
Utah5,4620.93×
Iowa4,8840.9×
Kansas4,7470.92×
New Mexico3,2260.98×
West Virginia3,2131.05×
Idaho2,9550.9×
Nebraska2,9370.89×
Rhode Island2,5981.24×
Hawaii2,5680.91×
New Hampshire2,2020.85×
Maine1,9440.83×
Washington, District of Columbia1,7450.88×
Delaware1,6940.93×
Montana1,2670.69×
North Dakota1,1990.89×
South Dakota1,0510.69×
Alaska9840.7×
Vermont8050.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mr. Potato Head audience
BrandAffinityCategory
Betty Davis1778.75×Music & Radio
California Family Fitness386.82×Sports
Ibibio Sound Machine1739.45×Music & Radio
South America10.97×Travel & Leisure
Corpo Saudável80.3×
Corn maze35.79×Travel & Leisure
Dave Asprey123.19×Business & Career
Maotai116.35×Food & Beverages
Dan Martin (cyclist)161.87×Sports
Compost16.83×Home & Garden
Tony Martin (cyclist)120.67×Sports
Fine Wine & Good Spirits19.27×Shopping
Insect5.18×Pets & Animals
Australian Fitness Network708.54×Sports
Crete28.74×Travel & Leisure
Aquatic plant13.92×Pets & Animals
Insecticide11.02×Home & Garden
Pest (organism)8.39×Pets & Animals
Fitness Australia708.54×Sports
Hiroshima Toyo Carp42.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mr. Potato Head audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.68
Luxury OrientationPREMIUM1.49
PatriotismCONSERVATISM1.3
Urban LifestyleOPEN1.29
Design AffinityPREMIUM1.25
CreativityOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Mr. Potato Head
CountryShare
United States34.9%
United Kingdom9.0%
Canada6.8%

See Mr. Potato Head audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Mr. Potato Head have in United States?

Mr. Potato Head has an estimated audience of 657,154 people in United States, concentrated in California and Texas.

What is the gender split and age of Mr. Potato Head fans?

54.8% of Mr. Potato Head fans are female, 45.2% are male, with an average age of 39.9 years.

Which brands do Mr. Potato Head fans like most?

Mr. Potato Head fans show strongest brand affinity for Betty Davis (1778.75×), California Family Fitness (386.82×), and Ibibio Sound Machine (1739.45×) over the country average.

Where do Mr. Potato Head fans live in United States?

Mr. Potato Head fans in United States are most concentrated in California (reach 91,212), Texas (reach 71,704), and Florida (reach 49,147). These three regions account for the largest share of the active audience.

What other brands do Mr. Potato Head fans also like?

Beyond Mr. Potato Head itself, the audience over-indexes on California Family Fitness (386.82×), Ibibio Sound Machine (1739.45×), South America (10.97×), and Corpo Saudável (80.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mr. Potato Head. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.