Compost Audience in United States

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Compost has an estimated audience of 4,220,103 people in United States. 60.9% are female, 39.1% are male, average age 44.2. Top regions: California, Texas, New York. Top brand affinities: Planet Fitness, Diaper bag, MSN, Nature, Mr. Potato Head.

The average Compost fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Planet Fitness, Diaper bag, MSN, with strongest over-indexing on Planet Fitness (2.63× the country average). Demographically, the Compost audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Compost fans

Demographic split for Compost audience in United States
MetricValue
Female60.9%
Male39.1%
Average age44.2
Estimated audience size4,220,103

Audience persona

The typical Compost fan in United States is more female, around 44.2 years old, with strong Sustainability tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Compost in United States
RegionReachAffinity
California458,2790.99×
Texas388,6911.07×
New York346,9761.47×
Florida235,7260.83×
Illinois146,3641.04×
Pennsylvania142,4791×
North Carolina137,8721.09×
Ohio135,7811.04×
Georgia134,7201.04×
Michigan120,8391.1×
Virginia116,8051.14×
New Jersey109,3791.02×
Washington100,7011.19×
Massachusetts92,7891.12×
Tennessee81,1970.96×
Indiana78,1051.01×
Missouri73,7211.08×
Maryland73,2501.01×
Colorado72,9221.1×
Minnesota72,7971.2×
Arizona71,0670.82×
Wisconsin66,5171.05×
South Carolina56,4030.89×
Oregon51,4081.06×
Alabama50,6600.86×
Kentucky48,8760.92×
Oklahoma48,1571.03×
Connecticut45,2751.07×
Louisiana42,5360.78×
Iowa37,7181.08×
Utah36,2060.96×
Arkansas36,1451.04×
Kansas35,3231.06×
Mississippi27,2450.78×
Nevada26,3470.65×
New Mexico21,2131×
Idaho20,4390.97×
Nebraska18,6290.88×
Hawaii18,1041×
Maine17,7421.17×
New Hampshire17,6971.06×
West Virginia16,4060.83×
Rhode Island14,2881.06×
Vermont11,5781.56×
Montana11,1580.95×
Delaware11,0520.95×
Washington, District of Columbia10,1900.8×
South Dakota7,9400.81×
Alaska7,7400.86×
North Dakota6,3840.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Compost audience
BrandAffinityCategory
Planet Fitness2.63×Sports
Diaper bag4.14×Kids & Family
MSN2.47×News
Nature1.79×Home & Garden
Mr. Potato Head21.32×Kids & Family
Made in USA3.16×Business & Career
Happiness1.56×Health
FC Bayern Munich3.25×Sports
Hormone3.69×Health
Vegetable1.93×Food & Beverages
Livestock1.84×Pets & Animals
Metaphysics2.56×Business & Career
Sustainable energy2.97×Home & Garden
Staples (Canada)2.22×Business & Career
Lumber3.01×Home & Garden
Menards2.05×Home & Garden
Patio2.48×Home & Garden
Dollar General1.56×Shopping
Countertop2.45×Home & Garden
Hobby Lobby1.54×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Compost audience
TraitClusterScore
SustainabilityBALANCE2.58
Urban LifestyleOPEN2.34
Design AffinityPREMIUM1.7
Healthy LifestyleBALANCE1.55
MindfulnessBALANCE1.31
CreativityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Compost
CountryShare
United States32.2%
United Kingdom10.5%
Thailand7.2%

See Compost audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Compost have in United States?

Compost has an estimated audience of 4,220,103 people in United States, concentrated in California and Texas.

What is the gender split and age of Compost fans?

60.9% of Compost fans are female, 39.1% are male, with an average age of 44.2 years.

Which brands do Compost fans like most?

Compost fans show strongest brand affinity for Planet Fitness (2.63×), Diaper bag (4.14×), and MSN (2.47×) over the country average.

Where do Compost fans live in United States?

Compost fans in United States are most concentrated in California (reach 458,279), Texas (reach 388,691), and New York (reach 346,976). These three regions account for the largest share of the active audience.

What other brands do Compost fans also like?

Beyond Compost itself, the audience over-indexes on Diaper bag (4.14×), MSN (2.47×), Nature (1.79×), and Mr. Potato Head (21.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Compost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.